7-Step Guide to Create an Impactful GGivingTuesday Donation Form[2024]

In this guide, we will discuss essential components and best practices for building an impactful GivingTuesday donation form.
Let’s get started. But first, it’s essential to understand why perfecting your donation form is important for a successful campaign.

1. WWW.GIVECENTRAL.ORG
7-Step Guide to Create an Impactful
GivingTuesday Donation Form[2024]

2. Why Does a Great
Donation Form Matter?
Your donation form is the final and crucial step in the
donor’s journey. A well-crafted form can:
Increase conversion rates.
Enhance the donor experience.
Track your campaign’s performance more
effectively by integrating with GiveCentral
SmartTools.

3. Step 1: Choose the Right
Donation Platform
Your platform should offer:
Easy to use interface
Customizable branding options
Integration: Ensure it works well with email
marketing, CRM tools, and other systems for
streamlined campaign management.

4. Step 2: Create a New Form for
GivingTuesday
A dedicated form allows for better tracking
of donations and campaign performance
. Keep it simple,
offer preset amounts
provide a recurring donation option.

5. Step3: Keep the Design Simple
Minimal fields,
mobile-friendly, and
Fonts and design aligned with your brand
to build trust and familiarity..

6. Step 4: Use High-Quality Visuals
l
Images evoke emotions and can motivate
donors to take action.
Include:
Impactful Photos or Videos: Show happy
faces of those benefiting from past
donations
Share videos that highlight how donor
support makes a difference.

7. Step 5: Include Predetermined
Donation Amounts
Predefined amounts reduce decision fatigue and
can encourage higher donations.
For example, a donor might intend to give $50
but might opt for $75 if that amount is listed as
a suggested option.
This simple tactic helps you achieve your goals
faster.

8. Step 6: Add a Donation Tracker
Adding a donation tracker creates
excitement around your campaign.
It:
Displays your fundraising goal.
Shows real-time progress.
Demonstrates how each donation
gets you closer to achieving your
target.

9. Step 7: Personalize Your Thank You Page
Personalize your thank you page by:
Acknowledge how their donation will make
an impact.
Encourage them to stay connected by
joining your newsletter or following you on
social media.
Include links to your website and social
platforms for continuous engagement.

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Amplify your Giving Tuesday success with
Give Central Smart tools
Ready to take your campaign to
the next level?

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