8 Tips for Success with Animated Gifs

593 views 12 slides Aug 21, 2014
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About This Presentation

Are animated gifs a good idea in email marketing? In this presentation we attempt to answer that question. NOTE: Although the slides in the original presentation were animated. This feature is turned off in SlideShare, proving the importance of Tip #4.


Slide Content

8 Tips for
Success with
Animated Gifs

Tip #1: Don’t Distract From the Message

Tip #2: Slow Down Your Transitions

Tip #3: Never More Than Four

Tip #4: First Frame Should Say It All
What everyone else eventually sees:
What Microsoft outlook users see:

Tip #5: It Needs a Reason to Exist

Tip #6: Don’t be a Blinker

Tips #7: Subtle is Better

Tip #8: Try Cinemagraphs™

Things to Remember
●The Subject Line is more important than an animation.
●Animated Gifs are a spice, not the main course.
●Split test all animations (and videos too).

Resources
Goolara Blog
http://blog.goolara.com/2014/07/07/using-animated-gifs/
The Goolara Blog post on animated Gifs.
Smart Animated Gifs
http://goolara.com/Resources/WhitePapers.aspx#Smart-Animated-Gifs
Goolara’s definitive guide to animated gifs.
Cinemagraphs
http://annstreetstudio.com/category/cinemagraphs/
For examples of Cinemagraphs, visit Jamie Beck’s and Kevin Burg’s Ann Street Studios site..

About Goolara
Goolara, LLC is the maker of Symphonie—powerful email marketing software with the
advanced features a professional marketer needs, but without the hassle of other
systems. For a demonstration, call 1-888-362-4575 toll free, or visit
http://goolara.com/RequestDemo.aspx and request a demo.