8 Tips for Success with Animated Gifs

Are animated gifs a good idea in email marketing? In this presentation we attempt to answer that question. NOTE: Although the slides in the original presentation were animated. This feature is turned off in SlideShare, proving the importance of Tip #4.

1. 8 Tips for
Success with
Animated Gifs

2. Tip #1: Don’t Distract From the Message

3. Tip #2: Slow Down Your Transitions

4. Tip #3: Never More Than Four

5. Tip #4: First Frame Should Say It All
What everyone else eventually sees:
What Microsoft outlook users see:

6. Tip #5: It Needs a Reason to Exist

7. Tip #6: Don’t be a Blinker

8. Tips #7: Subtle is Better

9. Tip #8: Try Cinemagraphs™

10. Things to Remember
●The Subject Line is more important than an animation.
●Animated Gifs are a spice, not the main course.
●Split test all animations (and videos too).

11. Resources
Goolara Blog
http://blog.goolara.com/2014/07/07/using-animated-gifs/
The Goolara Blog post on animated Gifs.
Smart Animated Gifs
http://goolara.com/Resources/WhitePapers.aspx#Smart-Animated-Gifs
Goolara’s definitive guide to animated gifs.
Cinemagraphs
http://annstreetstudio.com/category/cinemagraphs/
For examples of Cinemagraphs, visit Jamie Beck’s and Kevin Burg’s Ann Street Studios site..

12. About Goolara
Goolara, LLC is the maker of Symphonie—powerful email marketing software with the
advanced features a professional marketer needs, but without the hassle of other
systems. For a demonstration, call 1-888-362-4575 toll free, or visit
http://goolara.com/RequestDemo.aspx and request a demo.