الدليـــل الإرشـــادي لهويـــة اليــوم الوطنــي السعــودي التاسع والثمانون 89 SAUDI NATIONAL DAY BRANDING MASTER GUIDELINE

الدليـــل الإرشـــادي لهويـــة اليــوم الوطنــي السعــودي التاسع والثمانون 89 SAUDI NATIONAL DAY BRANDING MASTER GUIDELINE

1. AUG 2019
89 SAUDI NATIONAL DAY
BRANDING MASTER 
GUIDELINE
يدﺎـــﺷرﻹا ﻞـــﻴﻟﺪﻟا
ﻲــﻨﻃﻮﻟا مﻮــﻴﻟا ﺔـــﻳﻮﻬﻟ
نﻮﻧﺎﻤﺜﻟاو ﻊﺳﺎﺘﻟا يدﻮــﻌﺴﻟا
٢٠١٩ ﺲﻄﺴﻏأ

2. تﺎﻳﻮﺘﺤﻤﻟا
ﺔـــــــــﻣﺪﻘﻤﻟا
فﺪﻬــــــﻟا
ءﻻﻮﻟا دﺪﺠﻧ ﻞﻴﺻأ ﻦﻃو
ﺎﻨﻤﻴﻗ
ﺎﻨﺘﻳﻮﻫ
رﺎـــــــــــﻌﺸﻟا
رﺎﻌﺸﻟا
رﺎﻌﺸﻟا رﺎﻜﺘﺑإ تاﻮﻄﺧ
رﺎﻌﺸﻟا ﺔﻠﻜﻴﻫ
ﻰﻧدﻷا سﺎﻘﻤﻟاو ﺔﻏرﺎﻔﻟا ﺔﺣﺎﺴﻤﻟا
ناﻮﻟﻷا عﻮﻨﺗ
رﺎﻌﺸﻟا ﻊﺿو ﻦﻛﺎﻣأ
رﺎﻌﺸﻠﻟ ﺔﺌﻃﺎﺨﻟا تﺎﻣاﺪﺨﺘﺳﻹا
ناﻮــــــــﻟﻷا
ﺎﻬﺗﺎﺟردو ناﻮﻟﻷا
طﻮـــــــــﻄﺨﻟا
ﺔﻴﺴﻴﺋﺮﻟا طﻮﻄﺨﻟا
ﺔﻳﻮﻧﺎﺜﻟا طﻮﻄﺨﻟا
ﺔــــﻴﻧﻼﻋﻹا تارﺎـــــﻌﺸﻟا
ﺔﻴﻧﻼﻋﻹا تارﺎﻌﺸﻟا
تﺎــــــﻧﻮﻘﻳﻷا
فﺮﺧﺰﻟا تﺎﻧﻮﻘﻳأ
ﺔﻴﺳﺎﺳﻷا تﺎﻧﻮﻘﻳﻷا
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فﺮــــــــــﺧﺰﻟا
ﻲﺴﻴﺋﺮﻟا فﺮﺧﺰﻟا
يﻮﻧﺎﺜﻟا فﺮﺧﺰﻟا
يﻮﻧﺎﺜﻟا فﺮﺧﺰﻟا
ﺔﻧﻮﻘﻳأ ﻞﻜﻟ ﺔﻣﺪﺨﺘﺴﻤﻟا ناﻮﻟﻷا تارﺎﻴﺧ
فﺮــــــﺧﺰﻟا ءﺎــــــﻨﺑ
فﺮﺧﺰﻟا ءﺎﻨﺑ
فﺮﺧﺰﻟا دﺎﻌﺑأ
يدﻮﻤﻋ ﻞﻜﺸﺑ فﺮﺧﺰﻟا
ﻲﻘﻓأ ﻞﻜﺸﺑ فﺮﺧﺰﻟا
ﺔﻴﺴﻴﺋﺮﻟا تﺎﻧﻮﻘﻳﻷا
ﺔﻴﺴﻴﺋﺮﻟا تﺎﻧﻮﻘﻳﻷﺎﺑ ﺔﻄﻴﺤﻤﻟا تﺎﻧﻮﻘﻳﻷا
ﺮﺜﻛا وأ ﻦﻴﻌﺑﺮﻣ ﺬﺧﺎﺗ ﻲﺘﻟا تﺎﻧﻮﻘﻳﻷا
ﺎﻫراﺮﻜﺗ ﻦﻜﻤﻳ ﻲﺘﻟا تﺎﻧﻮﻘﻳﻷا
تﺎﻧﻮﻘﻳﻸﻟ ﺔﻠﺘﻜﻟا ﺐﻴﺗﺮﺗ
ةﺪﻋﺎﺴﻤﻟا ﺔﻳﺮﺼﺒﻟا ﺮﺻﺎﻨﻌﻟا
تﺎﻧﻮﻘﻳﻸﻟ ﺔﺌﻃﺎﺨﻟا تﺎﻣاﺪﺨﺘﺳﻷا
فﺮﺧﺰﻠﻟ ﺔﺌﻃﺎﺨﻟا تﺎﻣاﺪﺨﺘﺳﻷا
ﺔـــــﻳﻮﻬﻟا ﺐــــﻟاﻮﻗ
ﺔﻴﻤﻫﻷا ﺐﺴﺣ رﺎﻌﺸﻟا دﺎﻌﺑأ
ﺔﻔﻠﺘﺨﻤﻟا تﺎﻬﺠﻟا ﻊﻣ رﺎﻌﺸﻟا ﺔﻛرﺎﺸﻣ
ﺔﻌﺑﺮﻣ دﺎﻌﺑأ ﻲﻓ ﺮﺻﺎﻨﻌﻟا ﻊﻳزﻮﺗ
ﺔﻴﻘﻓأ دﺎﻌﺑأ ﻲﻓ ﺮﺻﺎﻨﻌﻟا ﻊﻳزﻮﺗ
ﺔﻴﻟﻮﻃ دﺎﻌﺑأ ﻲﻓ ﺮﺻﺎﻨﻌﻟا ﻊﻳزﻮﺗ
ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟا ﻞﺋﺎﺳو ﺐﻟﺎﻗ
رﻮــــﺼﻟا
رﻮﺼﻟا
رﻮﺼﻟا ﻰﻠﻋ ﺔﻳﻮﻬﻟا ﻖﻴﺒﻄﺗ
ﺔـــﻳﻮﻬﻟا تﺎـــــﻘﻴﺒﻄﺗ
ﻲﻨﻃﻮﻟا مﻮﻴﻟا تﻻﺎﻔﺘﺣأ ﺔﻄﻳﺮﺨﻟا
تﺎﻋﻮﺒﻄﻤﻟا
ﺎﻳاﺪﻬﻟا ﺮﺠﺘﻣ

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CONTENT

3. ﺔــﻣﺪﻘﻤﻟا
INTRODUCTION

4. ﻚــﻟ مﺪــﻘﻧو ،ﺔــﺤﻴﺤﺼﻟا ﺔــﻘﻳﺮﻄﻟﺎﺑ ﻲــﻨﻃﻮﻟا مﻮــﻴﻟا ﻢــﺳﻮﻣ تﻻﺎــﻔﺘﺣا ﺔــﻳﻮﻫ ﺬــﻔﻨﺗو ﻢــﻬﻔﺘﻟ كﺪﻋﺎــﺴﻧ
رﺎﻌﺸﻟا ضﺮﻌﻟ ﺔﻔﻠﺘﺨﻤﻟا ﺎﻬﺗﺎﻣاﺪﺨﺘﺳا نﺎﻴﺑو ﺔﻳﻮﻬﻠﻟ ﺔﻴﺴﻴﺋﺮﻟا ﺮﺻﺎﻨﻌﻠﻟ ﻲﻠﻴﺼﻔﺗ ﻒﺻوو تادﺎﺷرإ
ءﺎﺤﻧأ ﻊــﻴﻤﺟ ﻲــﻓ ﺔــﻳﺮﺼﺒﻟا ﺔــﻴﺣﺎﻨﻟا ﻦــﻣ ًﺎــﻴﻨﻃو ًاﺮــﻴﺛﺄﺗ ﻖــﻴﻘﺤﺗ ﻦــﻤﻀﻳ ﺔــﻴﻬﻴﺟﻮﺘﻟا تﺎــﻤﻴﻠﻌﺘﻟﺎﺑ ﻚــﻣاﺰﺘﻟا
ﺔﻜﻠﻤﻤﻟا
فﺪﻬﻟا
ﺎــﻨﺘﻳﻮﻫ ﻢــﻴﻤﺼﺗ ﻢــﺗ .ةﺪﻴــﺷﺮﻟا ﺎــﻨﺗدﺎﻴﻗو ءﺎــﻄﻌﻤﻟا ﺎــﻨﻨﻃﻮﻟ ﺎــﻨﺋﻻوو ﺎــﻨﺒﺣ دﺪــﺠﻨﻟ ﺎــﻧﺪﻋﻮﻣ ﻞــﺤﻳ مﺎــﻋ ﻞﻛ
ﺎﻨﺘﻜﻠﻤﻣ ﻲــﻓ ﺔﻠﻣﺎــﺸﻟا ﺔــﻴﻤﻨﺘﻟاو حﻼــﺻﻹا ﺔــﻠﺠﻋ ﻊــﻓﺪﻟو ،ﺔــﻜﻠﻤﻤﻟا ﻖــﻃﺎﻨﻤﻟ ﻞــﻣﺎﻜﺘﻟاو ﻖــﻓاﻮﺘﻟا ﻖــﻴﻘﺤﺘﻟ
ﺔﻴﻨﻃﻮﻟا ﺎﻨﺗﺪﺣو ﻞﻇ ﻲﻓ
ءﻻﻮﻟا ﻪﻟ دﺪﺠﻧ ﻞﻴﺻأ ﻦﻃو
ﺎــﻫﺎﻨﺒﺘﻧ ﻲــﺘﻟا ئدﺎــﺒﻤﻟا ﻲــﻓ ﻦــﻤﻜﺗ ﻲــﻬﻓ ،ﻪــﺑ مﻮــﻘﻧ ﺎــﻣ ﻞﻛ ﻰــﻠﻋ ﺲــﻜﻌﻨﺗ ﺎــﻨﻤﻴﻗ
،ةﺪــﺣو ،ﺔــﻳﻮﻬﻟا ﺰــﻣر ءﺎــﻴﺣإ ﺎﻬﻧﺄــﺷ ﻦــﻣ ﻲــﺘﻟا تاودﻷاو ،ﺎــﻬﺋﻮﺿ ﻲــﻓ تاراﺮــﻘﻟا ﺬــﺨﺘﺘﻟ
دﺪﺠﺗو ﺔﻴﻤﻨﺗ ،ﺮﺨﻓ ،زاﺰﺘﻋا ،ﻞﻣﺎﻜﺗ ،ﻢﺣﻼﺗ
ﺎﻨﻤﻴﻗ
٢
٣
١
2
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019

5. ﻞﺒﻘﺘﺴﻤﻟا ﻰﻟإ ﻊﻠﻄﺘﻳ ًاﺰﻴﻤﺘﻣ ًﺎﺨﻳرﺎﺗ ﺲﻜﻌﺗ ﺎﻨﺘﻳﻮﻫ
ﻲﺨﻳرﺎﺘﻟا ثاﺮﺘﻟاو ﺔﻗاﺮﻌﻟا :ﺮﻬﻈﻤﻟا
حﻮﻤﻄﻟاو دﺪﺠﺘﻟاو ﺔﻴﻨﻃﻮﻟا ةﺪﺣﻮﻟا :ﺮﻜﻔﻟا
ةرزاﺆﻤﻟاو ةﺰﻌﻟا :ﺔﻐﻠﻟا
3
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﻦــﺑ ﺪــﻤﺤﻣ ﺮــﻴﻣﻷا ﻲــﻜﻠﻤﻟا ﻮﻤــﺴﻟا ﺐــﺣﺎﺻ ﺔــﻟﻮﻘﻤﺑ ًﺎﻣﺎﻬﻠﺘــﺳا ﻦــﻴﻧﺎﻤﺜﻟاو ﻊــﺳﺎﺘﻟا ﻲــﻨﻃﻮﻟا مﻮــﻴﻟا ﻢــﺳﻮﻣ ﻢــﻤﺻ
ﻰــﻠﻋ ءﻮــﻀﻟا ﻂﻠــﺴﻴﻟ "ﺔــﻤﻘﻟا ﻰــﺘﺣ ﺔــﻤﻫ" رﺎﻌــﺷ رﺎــﻴﺘﺧا ﻢــﺗ اﺬــﻟ ،"ﻖــﻳﻮﻃ ﻞــﺒﺟ ﻞــﺜﻣ ﻦﻴﻳدﻮﻌــﺴﻟا ﺔــﻤﻫ" نﺎﻤﻠــﺳ
ﺖــﻘﻘﺣ ﺔــﻳﻮﻗ ةدﺎــﻴﻗ ﺔﻛرﺎــﺸﻤﺑ يرﺎــﻀﺤﻟا مﺪــﻘﺘﻟا ﻦــﻣ ﻲــﻟﺎﻋ ىﻮﺘــﺴﻣ ﻰــﻟإ دﻼــﺒﻟا تﺬــﺧأ ﻲــﺘﻟا ﺔــﻴﻨﻃﻮﻟا ةﺪــﺣﻮﻟا
تﻻﺎﺠﻤﻟا ﻰﺘﺷ ﻲﻓ ﺔﻤﻴﻈﻌﻟا ﻪﺗازﺎﺠﻧإ يدﻮﻌﺴﻟا ﻊﻤﺘﺠﻤﻠﻟ ﺪﻬﺸﻴﻟو ،ًﺎﻄﺑاﺮﺗو ًﻼﻣﺎﻜﺗ ﺮﺜﻛأ ةﺪﺣو

6. رﺎـــﻌﺸﻟا
THE LOGO

7. 5
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019

8. 6
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
رﺎﻌﺸﻟا رﺎﻜﺘﺑا تاﻮﻄﺧ
ﻖﻳﻮﻃ ﻞﺒﺟ ﻞﻜﺷﻖﻳﻮﻃ ﻞﺒﺟفﺪﻬﻟا رﺎﺴﻣفﺪﻬﻟامﺎﻬﻠﺘﺳﻻا
ةرﺎﺒﻌﻟا ﻊﻣ ﺞﻣﺪﻨﻣ ﻞﻜﺸﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا ﺔﻨﺳ ﻲﺋﺎﻬﻨﻟا ﻦﻳﻮﻜﺘﻟا
ﻲﺋﺎﻬﻨﻟا رﺎﻌﺸﻟا
Inspiration Process

9. 7
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
رﺎﻌﺸﻟا ﺔﻠﻜﻴﻫ
تﺎــــــــﺣﺎﺴﻤﻟا دﺎﻌﺑأ
Logo structure

10. 8
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﻰﻧدﻷا سﺎﻘﻤﻟاو ﺔﻏرﺎﻔﻟا ﺔﺣﺎﺴﻤﻟا
سﺎﻘﻣ ﺮﻐﺻا
Logo Clear Space

11. 9
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ناﻮـــﻟﻷا عﻮـــﻨﺗ
Colors Options

12. 10
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
رﺎﻌﺸﻟا ﻊﺿو ﻦﻛﺎﻣأ
Logo Positioning

13. 11
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
رﺎﻌﺸﻠﻟ ﺔﺌﻃﺎﺨﻟا تﺎﻣاﺪﺨﺘﺳﻻا
Logo Misuse

14. ناﻮــــﻟﻷا
COLORS

15. ﺎﻬﺗﺎﺟردو ناﻮﻟﻷا
PANTONE
P 7-8 U
PANTONE P 106-14 U
PANTONE P 102-15 U
PANTONE P 101-15 U
C
M
Y
K
0
18
100
0
C
M
Y
K
73
38
0
10
C
M
Y
K
83
69
0
12
PANTONE
P 148-14 U
PANTONE
P 168-9 U
PANTONE
P 45-8 U
C
M
Y
K
C
M
Y
K
66
82
0
11
0
91
92
0
C
M
Y
K
0
0
12
7
PANTONE
P 179-12 U
C
M
Y
K
0
0
0
78
C
M
Y
K
79
74
0
47
13
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﻲﻫ ﺔﻴﻨﻃﻮﻟا ﺔﻳﻮﻬﻟا هﺬﻫ ﻲﻓ ﺔﻣﺪﺨﺘﺴﻤﻟا ناﻮﻟﻷا نإ
ماﺰﺘﻟﻻا ﺐﺠﻳ ﻚﻟﺬﻟو . يدﻮﻌﺴﻟا ثاﺮﺘﻟا ﻦﻣ ﺔﻴﻠﺤﻣ ناﻮﻟأ
لﻼﺧﻹا مﺪﻋ ﻞﺟأ ﻦﻣ ﺔﻳﻮﻬﻟا تﺎﻘﻴﺒﻄﺗ ﻞﻛ ﻲﻓ ﺎﻬﺑ
ًﺎﻴﻔﺴﻠﻓ وأ ًﺎﻴﻨﻓ ﺔﻳﻮﻬﻟﺎﺑThe colors used in this brand are inspired by the 
local colors used on Saudi heritage culture 
materials. Therefore, no colors shall be used with 
the colors listed below.
Colors schedule

16. طﻮـــﻄﺨﻟا
TYPEFACE

17. 15
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019

18. 16
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019

19. SLOGANS
تارﺎﻌﺸﻟا
ﺔﻴﻧﻼﻋﻹا

20. GROUP 1 GROUP 2
هاﻮــﺳ ﺐﺣأ ﻞﻫو ﺐﻴﺒﺤﻟا ﻲﻨﻃو
ﻲﺗﺰﻋو يﺮﺨﻓ ﻲﻫ ﻲــﺗﺮﻳد
ﺐﺤﺴﻟا مﺎﻫ قﻮﻓ
ﺪﻠﺑ ﺎﻴﻧﺪﻟﺎﻬﺑ ﻚــﻠﺜﻣ ﺎﻣ ﺖــﻧأ
ﺔﻴﻧﻼﻋﻹا تارﺎﻌﺸﻟا
ﺮﻀﺧأ قﺎﻔﺨﻟا ﻊﻓرا
ءﺎﻴﻠﻌﻟاو ﺪﺠﻤﻠﻟ
ﺐﻴﺒﺤﻟا ﻲﻨﻃو
ﻦﻃو ﺎﻳ كﺰﻋ ماد
18
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Slogans

21. ICONS
تﺎﻧﻮﻘﻳﻷا

22. فﺮـــــﺧﺰﻟا تﺎﻧﻮﻘﻳأ فﺮـــــﺧﺰﻟا تﺎﻧﻮﻘﻳأ
20
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Pattern Icons

23. 21
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﺔﻜﻠﻤﻤﻟا ﻢﻠﻋ
ﺔﻳدﻮﻌﺴﻟا ﺔﻴﺑﺮﻌﻟا ﺔﻴﺳﺎﺳﻷا تﺎﻧﻮﻘﻳﻷا
ﻦﻴﻔﺳ ،ﺔﻜﻠﻤﻤﻠﻟ ﻲﻨﻃﻮﻟا ﺰﻣﺮﻟا
ﺔﻠﺨﻧ ﺎﻤﻬﻄﺳﻮﺘﻳ ﻦﻴﻌﻃﺎﻘﺘﻣ
Main IconsThe fag of 
kingdom of 
Saudi Arabia
The Saudi Arabian 
national emblem
ﺎﻤﻫو ﺔﻳﻮﻬﻠﻟ مﺎﻌﻟا ﻂﻤﻨﻟا ﻲﻓ ﻦﻴﺘﻴﺴﺋر ﻦﻴﺘﻧﻮﻘﻳأ ماﺪﺨﺘﺳإ ﻢﺗ
ﺔﻜﻠﻤﻤﻠﻟ نﺎﻴﻨﻃو ناﺰﻣر نﻼﺜﻤﻳ
Two elements were used on the pattern which 
they are national visual elements must be used on 
the patterns.

24. PATTERN
فﺮــﺧﺰﻟا

25. فﺮﺧﺰﻟا
ﻲﺴﻴﺋﺮﻟا
23
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Main 
Pattern

26. فﺮﺧﺰﻟا
يﻮﻧﺎﺜﻟا
24
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Secondary
Pattern

27. فﺮﺧﺰﻟا
يﻮﻧﺎﺜﻟا
25
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Secondary
Pattern

28. ﺔﻧﻮﻘﻳأ ﻞﻜﻟ ﻪﻣﺪﺨﺘــﺴﻤﻟا ناﻮﻟﻷا تارﺎــﻴﺧ
26
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Icons Colors Options 
ﺎﻫﺮﻴﻏ ناﻮﻟأ ماﺪﺨﺘﺳا مﺪﻋ ﺐﺠﻳو ﺔﻧﻮﻘﻳأ ﻞﻜﻟ ﺔﺒﺳﺎﻨﻤﻟا ناﻮﻟﻷا ﻲﻫ ناﻮﻟﻷا ةﺬﻫ
ﺔﻳﻮﻬﻠﻟ يﺮﺼﺒﻟا نزاﻮﺘﻟا ﻰﻠﻋ ًﺎﻇﺎﻔﺣ
These are the colors used for each icon. No other colors shall
be used in order to keep the pattern balanced visually.

29. ءﺎﻨﺑ
فﺮــﺧﺰﻟا
PATTERN
STRUCTURE

30. © Saudi National Day Brand Master Guidline / August 2019
ءﺎﻨﺑ
فﺮﺧﺰﻟا
Pattern 
Structure
تﺎﻌﺑﺮﻣ ءﺎﻨﺑ ﺮﺒﻋ ﻂﻤﻨﻟا وأ فﺮﺧﺰﻟا ءﺎﻨﺑ ﻢﺘﻳ
ﻦﻣ تﺎﻏاﺮﻓ نوﺪﺑ ﺐﻨﺟ ﻰﻟإ ًﺎﺒﻨﺟ عﻼﺿﻷا ﺔﻳوﺎﺴﺘﻣ
فﺮﺧﺰﻠﻟ مﺎﻌﻟا ﻞﻜﺸﻟا ﻢﻈﺘﻨﻴﻟ ﻚﻟذو ،ﺐﻧﺎﺟ يأ
ﻰﻟإ ﺔﻓﺎﺿإ .ﺔﻧزاﻮﺘﻣو ﺔﻜﺳﺎﻤﺘﻣ ةﺪﺣاو ﺔﻠﺘﻜﻛ
ﺔﻴﻠﻔﺴﻟا ﺔﻬﺠﻟا ﻦﻣ ءﺎﻨﺒﻟا ﻢﺘﻳ نأ ﺐﺠﻳ ﻚﻟذ
ﻰﻠﻋﻷا ﺔﻬﺠﻟا ﻰﻟإ ًادﻮﻌﺻ
We used squares for the building of 
the pattern structure. The squares / 
or the icons on them; must be used 
without space between them, and 
must be flling the square area 
100%, not more. And shouldn’t be 
repeated beside eat other unless 
the guideline instructed so. In 
addition, the icons must start from 
the lower part going to the upper 
part.
28
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019

31. X X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
29
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﺔﻌﺑﺮﻤﻟا دﺎﻌﺑﻷا ﻰﻠﻋ ظﺎﻔﺤﻟا ﺐﺠﻳ
تﺎﻧﻮﻘﻳﻸﻟ The dimensions of the icons must not be stretched on any 
side and most be used as a square dimensions
فﺮﺧﺰﻟا دﺎﻌﺑأPattern Dimensions 

32. ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ
© Saudi National Day Brand Master Guidline / August 2019
ﺔﻠﻴﻄﺘﺴـــــﻣ ﺔﺣﺎﺴﻣ تﺎﻋﻮﺒﻄﻤﻟا ﺪﺣأ ﻲﻓ ﺪﺟو اذإ
ﻰﻠﻋﻷا ﻰﻟإ ﻞﻔﺳﻷا ﻦﻣ فﺮﺧﺰﻟا ماﺪﺨﺘﺳا ﻚﻨﻜﻤﻳ
وأ ةﺪﺣاو ﺔﻧﻮﻘﻳأ ﻰﻟإ تﺎﻧﻮﻘﻳﻷا دﺪﻋ ﻞﻴﻠﻘﺗو
ﻞﻜﺸﻟا نزاﻮﺗ ﻰﻠﻋ ظﺎﻔﺤﻠﻟ ﻦﻴﺘﻨﺛإ
ﻞــﻜﺸﺑ فﺮﺧﺰﻟا
يدﻮــﻤﻋ
On the vertical designs, we advise to 
use this pattern and minimize the 
icons when going to the upper side
The pattern on a 
vertical design

33. © Saudi National Day Brand Master Guidline / August 2019 31
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﻞﻜﺸﺑ فﺮﺧﺰﻟا
ﻲﻘﻓأ
ﻦﻴﻤﻴﻟا ﻦﻣ فﺮﺧﺰﻟا ءﺎﻨﺑ ﻚﻨﻜﻤﻳ
ﺲﻜﻌﻟا وأ رﺎﺴﻴﻟا ﻰﻟإ
On the horizontal designs, the 
pattern can be built either 
from the left to the right or 
the opposite side
The pattern on a 
horizontal design

34. RB Font
3 SQUARES 4 SQUARES
32
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
طﻮﻄﺨﻟا
Typography
طﻮﻄﺨﻟا
Typography
ﺔﻴﺴﻴﺋﺮﻟا تﺎﻧﻮﻘﻳﻷا
ﺔﺣﺎﺴﻣ تﺎﻧﻮﻘﻳﻷا هﺬﻫ ﺬﺧﺄﺗ
ﻮﻫﺎﻣ ﻞﺜﻣ ﺮﺜﻛأ وأ ﻦﻴﻌﺑﺮﻣ
ﺢﺿ ﻮﻣ
ﺔﻳدﻮﻌﺴﻟا ﺔﻴﺑﺮﻌﻟا ﺔﻜﻠﻤﻤﻟا ﻢﻠﻋﺔﻜﻠﻤﻤﻠﻟ ﻲﻨﻃﻮﻟا ﺰﻣﺮﻟا
The Flag of Saudi Arabia
4 SQUARES
2 SQUARES
2 SQUARES
2 SQUARES
The Saudi Arabian national emblem
Main Icons
Use the icons with 
negative space around the 
main icon on order to give 
it more attention.

35. 33
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
The icons around 
the main icon
تاذ) ﺔﻴﺒﻠﺳ ﺔﺣﺎﺴﻣ تاذ تﺎﻧﻮﻘﻳأ مﺪﺨﺘﺳا
ﺔﻴﺴﻴﺋﺮﻟا ﺔﻧﻮﻘﻳﻷا لﻮﺣ (ءﺎﻀﻴﺒﻟا ﺔﻴﻔﻠﺨﻟا
ﺮﺜﻛأ زﺮﺒﺘﻟ
Use the icons with negative space 
around the main icon in order to give 
it more attention.
ﺔﻄﻴﺤﻤﻟا تﺎﻧﻮﻘﻳﻷا
ﺔﻴﺴﻴﺋﺮﻟا تﺎﻧﻮﻘﻳﻷﺎﺑ

36. 34
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﺬـــﺧﺄﺗ ﻲﺘﻟا تﺎـﻧﻮﻘﻳﻷا
ﺮﺜﻛأ وأ ﻦﻴﻌﺑﺮﻣ
icons with Double 
or trpie Squres
2 SQUARES 3 SQUARES
ﺮﺜﻛأ وأ ﺔﺛﻼﺛ وأ ﻦﻴﻌﺑﺮﻣ ﺬﺧﺄﺗ نأ ﺐﺠﻳ تﺎﻧﻮﻘﻳﻷا هﺬﻫ ﻂﻘﻓ ﻦﻴﻌﺑﺮﻣ ﺬﺧﺄﺗ نأ ﺐﺠﻳ تﺎﻧﻮﻘﻳﻷا هﺬﻫ
These icons must be used on double
or triple squares
These icons must be used double

37. 2 SQUARES 2 SQUARES
2 SQUARES
2 SQUARES
35
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﻦﻜﻤﻳ ﻲﺘﻟا تﺎﻧﻮﻘﻳﻷا
ﺎﻫراﺮﻜﺗ
Icons that can 
be repeated

38. 36
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﺔﺣﺎﺴﻤﻟا تاذ تﺎﻧﻮﻘﻳﻷا ﺪﺣأ ماﺪﺨﺘﺳا ﺪﻨﻋ
ﺔﺣﺎﺴﻣ تاذ ﺔﻧﻮﻘﻳأ ﺎﻬﻌﺒﺘﺗ نأ ﺐﺠﻳ ﺔﻴﺒﻠﺴﻟا
(ﺎﻬﺘﻴﻔﻠﺧ ﻲﻓ نﻮﻟ ﺎﻬﻟ ﻲﺘﻟا تﺎﻧﻮﻘﻳﻷا) ﺔﻴﺑﺎﺠﻳإ
ه When an negative space icon used; a solid 
color icon must follow
تﺎﻧﻮﻘﻳﻸﻟ ﺔﻠﺘﻜﻟا ﺐﻴﺗﺮﺗArrangement of icons

39. 37
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﻢﺘﻳ .ﻢﻴﻣﺎﺼﺘﻟا ﻲﻓ ﺔﺒﺳﺎﻨﻤﻟا ﺔﻴﻓﺮﺧﺰﻟا لﺎﻜﺷﻷا ﻞﻔﺳﻷﺎﺑ
نﻮﻠﻟا ﺔﺟرد ﻦﻣ يدﺎﺣأ ٪١٥ ﺎﻫراﺪﻘﻣ ﺔﻴﻓﺎﻔﺷ ﺔﺟرد ماﺪﺨﺘﺳا
نوﺪﺑو ﺔﻴﻔﻠﺧ نوﺪﺑ فﺮﺧﺰﻟا ﻞﻜﺷ وأ ﺔﺒﺣﺎﺼﻤﻟا ﺔﻓﺮﺧﺰﻠﻟ
ﻪﺘﻴﻓﺎﻔﺷ ﻞﻳﺪﻌﺗBelow are the footers that could be used on the 
designs. the supporting visual elements opacity 
should be 15% in a solid color or solid pattern without 
opacity
ةﺪﻋﺎــﺴﻤﻟا ﺔﻳﺮﺼﺒﻟا ﺮﺻﺎﻨﻌﻟاThe supporting visual elements

40. 38
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﺔﺌﻃﺎﺨﻟا تﺎﻣاﺪﺨﺘﺳﻻا
تﺎﻧﻮﻘﻳﻸﻟ
تﺎﻧﻮﻘﻳﻷا دﺎﻌﺑأ ﺮﻴﻴﻐﺗ مﺪﻋ
Pattern Misuse
ﺔﻴﻧﻮﻟ تﺎﺟرﺪﺗ ماﺪﺨﺘﺳا مﺪﻋ
ﻞـــﻜﺸﻟا ﺮــﻳوﺪﺗ مﺪــﻋ
ناﻮﻟﻷا ﺮﻴﻴﻐﺗ مﺪﻋ
ﻞﻜﺸﻟا ﻞﻌﺟ وأ ﻞﻈﻟا ماﺪﺨﺘﺳا مﺪﻋ
دﺎﻌﺑﻷا ﻲﺛﻼﺛ
Don’t change the icon
dimation
Don't change the color
Don’t rotate the shape
Don’t use the gradient colors
Don’t use shadow, or make
the icon on 3d

41. 39
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﺔﺌﻃﺎﺨﻟا تﺎﻣاﺪﺨﺘﺳﻻا
فﺮﺧﺰﻠﻟ
تﺎﻧﻮﻘﻳﻷا دﺎﻌﺑأ ﺮﻴﻴﻐﺗ مﺪﻋ
Don’t change the icon dimation
ًﺎﻘﺑﺎﺳ ﺮﻛذ ﺎﻣ اﺪﻋﺎﻣ فﺮﺧز ﻦﻳﻮﻜﺘﻟ ﺔﻧﻮﻘﻳأ راﺮﻜﺗ مﺪﻋ
Don’t repeat the icon
ﺪﺣاو نﻮﻟ تاذ ﺔﻴﻔﻠﺧ ﻰﻠﻋ فﺮﺧﺰﻟا ﻊﺿو مﺪﻋ
فﺮﺧﺰﻠﻟ ﺔﻓﺎﻔﺷ ﺔﻴﻔﻠﺧ ﻊﺿو مﺪﻋ
Don’t place pattern on a solid-color back-
ground
Don’t place pattern on a transparent
background
Pattern Misuse
فﺮﺧﺰﻟا ءﺎﻨﺑ ﺪﻋاﻮﻘﺑ لﻼﺧﻹا مﺪﻋ
Don’t miss use the rules of the Pattern Structure
ﺪﻋاﻮﻘﻟا ﺔﻌﺟاﺮﻣ نود ﻦﻣ ةرﻮﺻ ﻰﻠﻋ فﺮﺧﺰﻟا ﻊﺿو مﺪﻋ
Don’t put the Pattern on image without reviewing
the rules

42. TEMPLATE
ﺐﻟاﻮﻗ
ﺔﻳﻮﻬﻟا

43. 100% 70%
Season Team 
ﻢﺳﻮﻤﻟا رﺎﻌﺷ
ﺔﻴﻟﺎﻌﻔﻠﻟ ﺔﻤﻈﻨﻤﻟا تﺎﻬﺠﻟا رﺎﻌﺷ
ﺔﻬﺠﻟا رﺎﻌﺷ
ﺔﻴﻟﺎﻌﻔﻠﻟ ﺔﻤﻈﻨﻤﻟا
،ﺔﻴﻟﺎﻌﻔﻟا ءﺎﻛﺮﺷ رﺎﻌﺷ
ﺔﻳرﺎﺠﺗ تﻼﺤﻤﻟاو ،ﻢﻋﺎﻄﻣ
Season Participants 
Sponsor’s Logo
Event Organizers and 
Restaurant, shopping 
centers 
Logo dimension according to the importance
ﺔﻴﻤﻫﻷا ﺐﺴﺣ رﺎﻌﺸﻟا دﺎﻌﺑأ
41
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
80%
70%
80%
ﺔﻴﻤﻫﻷا ﺬﺧﺄﻳ ﺔﻴﻟﺎﻌﻔﻟا رﺎﻌﺷ
ﻪﻣاﺪﺨﺘﺳا ﺐﺠﻳ ﻚﻟﺬﻟو ﻰﻟوﻷا
ﺔﻠﻣﺎﻜﻟا ﺔﺣﺎﺴﻤﻟا دﺎﻌﺑﺄﺑ
٪١٠٠ عﺎﻔﺗرا ﺔﺒﺴﻨﺑ ﺔﻘﻓﺮﻤﻟا
ﻲﻓ ﺔﻛرﺎﺸﻤﻟا ﺔﻬﺠﻟا رﺎﻌﺷ
ﺔﻴﻤﻫﻷا ﺬﺧﺄﻳ نأ ﺐﺠﻳ ﻢﺳﻮﻤﻟا
٪٨٠ عﺎﻔﺗرا ﺔﺒﺴﻨﺑ ﺔﻳﻮﻧﺎﺜﻟاThe season team is the main
logo on the designs materials
and must be used on fuel ratio
%100 height.
Season main Participants logos should
have the second importance on the
designs materials with a ratio of %80
height.
ﻦﻴﻛرﺎﺸﻤﻠﻟ تارﺎﻌﺸﻟا ﺔﻴﻘﺑ
نأ ﺐﺠﻳ هﻼﻋأ ةرﻮﻛﺬﻤﻟا ﺮﻴﻏو
٪٧٠ ﺔﺒﺴﻨﺑ ﻲﻟﻮﻃ عﺎﻔﺗرا ﺬﺧﺄﺗ
ﺢﺿﻮﻣ ﻮﻫ ﺎﻤﻛOther logo than the once listed obove
must have a ratio of %80 height.

44. ﻢﺳﻮﻤﻟا تﺎﻴﻟﺎﻌﻓ ﻖﻳﺮﻓ .١
1.Season Team 
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
Logo Guidelines for Participating Entities 
ﺔﻔﻠﺘﺨﻤﻟا تﺎﻬﺠﻟا ﻊﻣ رﺎﻌﺸﻟا ﺔﻛرﺎﺸﻣ
ﺔﻴﻤﻗﺮﻟا داﻮﻤﻟا ﻊﻴﻤﺠﺑ رﺎﻌﺸﻟا ماﺪﺨﺘﺳا ﺪﻨﻋ هﺎﻧدأ ﺔﻘﻳﺮﻄﻟﺎﺑ ماﺰﺘﻟﻻا ﺐﺠﻳ ،ﺎﻬﺸﻴﻋ ﻖﻳﺮﻓ
ﺔﻋﻮﺒﻄﻤﻟاو
Enjoy Saudi team, must follow the guidelines below when using the logo with
all digital and print materials.
ﻢﻴﻣﺎﺼﺘﻟﺎﺑ ﻖﻓﺮﻳ ﺎﻣﺪﻨﻋ ءﺎﻨﺜﺘﺳﺈﻛ ﻪﺳﺎﻘﻣ ﺮﻴﺒﻜﺘﺑ “ﺎﻬﺸﻴﻋ” تﺎﻧﺎﻴﺑو ﺔﻧﻮﻘﻳﻷ ﺔﻳﻮﻟوأ ءﺎﻄﻋإ ﻢﺘﻳ :ﺔﻈﺣﻼﻣ
ﻪﻴﻓﺮﺘﻠﻟ ﺔﻣﺎﻌﻟا ﺔﺌﻴﻬﻟا ﻦﻣ ةردﺎﺼﻟا
42
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Note: In the condition only, the element of "enjoy Saudi" can be upsized to as
explained above on the design as an exception.

45. ﻢﺳﻮﻤﻟا ﺔﻴﻟﺎﻌﻓ ءﺎﻛﺮﺷ .٢2.Season Partners
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ﺔﻘﻳﺮﻄﻟﺎﺑ ماﺰﺘﻟﻻا ﻢﻬﻨﻣ ﻞﻛ ﻰﻠﻋ ،ﺔﻜﻠﻤﻤﻟا ﻲﻓ تﺎﻧﺎﻣﻷاو تارﺎﻣﻷاو تﺎﺌﻴﻬﻟاو تارازﻮﻟا ﻊﻴﻤﺟ
ﺔﻋﻮﺒﻄﻤﻟاو ﺔﻴﻤﻗﺮﻟا داﻮﻤﻟا ﻊﻴﻤﺟ ﻲﻓ هﺎﻧدأ
All ministries, agencies, emirates and secretariats in the Kingdom, must
follow the guidelines below on all digital and print materials.
43
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Logo Guidelines for Participating Entities 
ﺔﻔﻠﺘﺨﻤﻟا تﺎﻬﺠﻟا ﻊﻣ رﺎﻌﺸﻟا ﺔﻛرﺎﺸﻣ

46. تﺎﻴﻟﺎﻌﻔﻟا ﻲﻤﻈﻨﻣ .٣
3.Event Organizers
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ﻊﻴﻤﺟ مﺰﺘﻠﻳو ،ﻲﻨﻃﻮﻟا مﻮﻴﻟا ﻢﺳﻮﻣ ﻲﻓ تﺎﻴﻟﺎﻌﻔﻟا ﻢﻴﻈﻨﺗو ﺬﻴﻔﻨﺗ ﻦﻋ ﺔﻟوﺆﺴﻤﻟا تﺎﻬﺠﻟا
ﺔﻋﻮﺒﻄﻤﻟاو ﺔﻴﻤﻗﺮﻟا داﻮﻤﻟا ﻊﻴﻤﺠﺑ رﺎﻌﺸﻟا ماﺪﺨﺘﺳا ﺪﻨﻋ هﺎﻧدأ ﺔﻘﻳﺮﻄﻟﺎﺑ ﻦﻴﻤﻈﻨﻤﻟا
Entities responsible for the implementation and organization of events on the
National Day Season, and all organizers must follow the guidelines below
when using the logo on all digital and print materials.
44
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Logo Guidelines for Participating Entities 
ﺔﻔﻠﺘﺨﻤﻟا تﺎﻬﺠﻟا ﻊﻣ رﺎﻌﺸﻟا ﺔﻛرﺎﺸﻣ

47. ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ﺔﻳرﺎﺠﺗ تﻼﺤﻣ ،ﻢﻋﺎﻄﻣ .٤4. Event Sponsors
وا وا
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
Entities supporting the National Day season activities must follow the
guidelines below on all digital and print materials.
45
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Logo Guidelines for Participating Entities 
ﺔﻔﻠﺘﺨﻤﻟا تﺎﻬﺠﻟا ﻊﻣ رﺎﻌﺸﻟا ﺔﻛرﺎﺸﻣ

48. ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
ناﻮﻨﻌﻟا
ﻲﺴﻴـــــﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
تﺎﻴﻟﺎﻌﻔﻟا ةﺎﻋر .٥5. Companies and Shops
All participating businesses, shops and restaurants, must follow the below
guidelines when using the logo with all digital and print materials.
46
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Logo Guidelines for Participating Entities 
ﺔﻔﻠﺘﺨﻤﻟا تﺎﻬﺠﻟا ﻊﻣ رﺎﻌﺸﻟا ﺔﻛرﺎﺸﻣ

49. ﻲﻫ ﻲﺗﺮـــﻳد
ﻲﺗﺰﻋو يﺮﺨـــﻓ
ناﻮﻨﻌﻟا
ﺎﻨﻫ ﻲﺴﻴﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
RB font
Bold
Zigzig line
RB font
Regular
image
Icon
٤
ﻲﻓ ﺮﺻﺎﻨﻌﻟا ﻊﻳزﻮﺗ
ﻊﺑﺮﻤﻟا ﻞﻜﺸﻟا دﺎﻌﺑأ
47
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Content arrangement 
on square dimension
ﺔﻤﻘﻟا_ﻰﺘﺣ _ﺔّﻤﻫ#
ﻲﻓ هﺎﻧدأ ﻖﻓﺮﻤﻟا ﻊﻳزﻮﺘﻟا عﺎﺒﺗإ ﻰﺟﺮﻳ ؛لﺎﻌﻔﻟا ﻢﻴﻤﺼﺘﻠﻟ يﺮﺼﺒﻟا نزاﻮﺘﻟا ﻰﻠﻋ ظﺎﻔﺤﻠﻟ
صﺎﺨﻟا ءﺰﺠﻟا ةءاﺮﻗ ﻰﺟﺮﻳ ﺎﻬﺘﺒﺴﻧو تارﺎﻌﺸﻟا ﻦﻛﺎﻣﻷ ﺔﺒﺴﻨﻟﺎﺑ .رﻮﺼﻟا ،ﺺﻨﻟا ،رﺎﻌﺸﻟا
ﻚﻟﺬﺑ
In order to keep the design visually balanced. kindly follow the
arrangement of the logo, text, and images as explained below. for the
logo placement kindly check it on the logo placement section

50. ناﻮﻨﻌﻟا
ﺎﻨﻫ ﻲﺴﻴﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
RB font
Bold
Zigzig line
RB font
Regular
image
Icon
48
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
٤
Content arrangement 
on square dimension
In order to keep the design visually balanced. kindly follow the
arrangement of the logo, text, and images as explained below. for the
logo placement kindly check it on the logo placement section
ﻲﻓ ﺮﺻﺎﻨﻌﻟا ﻊﻳزﻮﺗ
ﻊﺑﺮﻤﻟا ﻞﻜﺸﻟا دﺎﻌﺑأ
ﻲﻓ هﺎﻧدأ ﻖﻓﺮﻤﻟا ﻊﻳزﻮﺘﻟا عﺎﺒﺗإ ﻰﺟﺮﻳ ؛لﺎﻌﻔﻟا ﻢﻴﻤﺼﺘﻠﻟ يﺮﺼﺒﻟا نزاﻮﺘﻟا ﻰﻠﻋ ظﺎﻔﺤﻠﻟ
صﺎﺨﻟا ءﺰﺠﻟا ةءاﺮﻗ ﻰﺟﺮﻳ ﺎﻬﺘﺒﺴﻧو تارﺎﻌﺸﻟا ﻦﻛﺎﻣﻷ ﺔﺒﺴﻨﻟﺎﺑ .رﻮﺼﻟا ،ﺺﻨﻟا ،رﺎﻌﺸﻟا
ﻚﻟﺬﺑ
ﺔﻤﻘﻟا_ﻰﺘﺣ _ﺔّﻤﻫ#
ﺪــــــﺠــﻤـﻠﻟ
ءﺎــــــــــﻴـﻠـﻌﻟاو

51. ﻲﻫ ﻲﺗﺮـــﻳد
ﻲﺗﺰﻋو يﺮﺨـــﻓ
RB font
Bold
Zigzig line
RB font
Regular
image
Icon
ناﻮﻨﻌﻟا
ﺎﻨﻫ ﻲﺴﻴﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
RB font
Bold
Zigzig line
RB font
Regular
image
Icon
ناﻮﻨﻌﻟا
ﺎﻨﻫ ﻲﺴﻴﺋﺮﻟا
ﺎﻨﻫ يﻮﻧﺎﺜﻟا ناﻮﻨﻌﻟا
© Saudi National Day Brand Master Guidline / August 2019 49
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﺔﻤﻘﻟا_ﻰﺘﺣ _ﺔّﻤﻫ#
ﺔﻤﻘﻟا_ﻰﺘﺣ _ﺔّﻤﻫ#
Content arrangement on 
horizontal dimension
In order to keep the design visually balanced. kindly follow the
arrangement of the logo, text, and images as explained below. for the
logo placement kindly check it on the logo placement section
ﻲﻓ هﺎﻧدأ ﻖﻓﺮﻤﻟا ﻊﻳزﻮﺘﻟا عﺎﺒﺗإ ﻰﺟﺮﻳ ؛لﺎﻌﻔﻟا ﻢﻴﻤﺼﺘﻠﻟ يﺮﺼﺒﻟا نزاﻮﺘﻟا ﻰﻠﻋ ظﺎﻔﺤﻠﻟ
صﺎﺨﻟا ءﺰﺠﻟا ةءاﺮﻗ ﻰﺟﺮﻳ ﺎﻬﺘﺒﺴﻧو تارﺎﻌﺸﻟا ﻦﻛﺎﻣﻷ ﺔﺒﺴﻨﻟﺎﺑ .رﻮﺼﻟا ،ﺺﻨﻟا ،رﺎﻌﺸﻟا
ﻚﻟﺬﺑ
ﻲﻓ ﺮﺻﺎﻨﻌﻟا ﻊﻳزﻮﺗ
ﻊﺑﺮﻤﻟا ﻞﻜﺸﻟا دﺎﻌﺑأ
ﺪــــــﺠــﻤـﻠﻟ
ءﺎــــــــــﻴـﻠـﻌﻟاو

52. 50
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﺔﻤﻘﻟا_ﻰﺘﺣ _ﺔّﻤﻫ#
ﺔﻤﻘﻟا_ﻰﺘﺣ _ﺔّﻤﻫ#
ﻲﻓ ﺮﺻﺎﻨﻌﻟا ﻊﻳزﻮﺗ
ﺔﻴﻟﻮﻃ دﺎﻌﺑأ
Content arrangement 
on vertical dimension
ﻰﺟﺮﻳ ؛لﺎﻌﻔﻟا ﻢﻴﻤﺼﺘﻠﻟ يﺮﺼﺒﻟا نزاﻮﺘﻟا ﻰﻠﻋ ظﺎﻔﺤﻠﻟ
.رﻮﺼﻟا ،ﺺﻨﻟا ،رﺎﻌﺸﻟا ﻲﻓ هﺎﻧدأ ﻖﻓﺮﻤﻟا ﻊﻳزﻮﺘﻟا عﺎﺒﺗإ
ةءاﺮﻗ ﻰﺟﺮﻳ ﺎﻬﺘﺒﺴﻧو تارﺎﻌﺸﻟا ﻦﻛﺎﻣﻷ ﺔﺒﺴﻨﻟﺎﺑ
ﻚﻟﺬﺑ صﺎﺨﻟا ءﺰﺠﻟاIn order to keep the design visually balanced.
kindly follow the arrangement of the logo, text,
and images as explained below. for the logo
placement kindly check it on the logo
placement section
ﺪــــــﺠــﻤـﻠﻟ
ءﺎــــــــــﻴـﻠـﻌﻟاو

53. SPONSOR
LOGO HERE
SPONSOR
LOGO HERE
SPONSOR LOGO HERE
51
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟا ﻞﺋﺎﺳو ﺐﻟﺎﻗ
Social Media Template
SPONSOR
LOGO HERE
ﺔﻳﻮﻬﻟا ﻊﻣ ﺔﻘﻓاﻮﺘﻣو ﺔﻧزاﻮﺘﻣ ﺔﻘﻳﺮﻄﺑ ﺐﻟﺎﻘﻟا ﻢﻴﻤﺼﺗ ﻢﺗ
ﻞﻌﺟو ﻦﻤﻳﻷا ﺐﻧﺎﺠﻟا ﻰﻠﻋ ﻲﻓﺮﺧﺰﻟا ﻂﻤﻨﻟا ﻊﺿو ﻢﺗو .ﺔﻳﺮﺼﺒﻟا
٪٣٠ ﺔﻴﻓﺎﻔﺸﺑ ءﺎﻀﻴﺑ ﺔﻴﻔﻠﺧ ﺔﻓﺎﺿإو ﻂﻘﻓ ﺪﺣاو نﻮﻠﺑ فﺮﺧﺰﻟا
ﻦﻛﺎﻣﻷا ﻲﻓ ﻊﺿﻮﺗ نأ ﺐﺠﻳ ةرﻮﺼﻟاو تارﺎﻌﺸﻟا . فﺮﺧﺰﻠﻟ
ًﺎﻘﺒﺴﻣ ﺔﺤﺿﻮﻤﻟا
This is the suitable and balanced arrangement for the
pattern, logos, and the image and shall be followed
as the template bellow.

54. 52
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
Social Media Template
ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟا ﻞﺋﺎﺳو ﺐﻟﺎﻗ

55. BRAND
IMAGE
رﻮـــﺼﻟا

56. 54
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
رﻮـــﺼﻟا
مﺎﻌﻟا ﻂﻤﻨﻟا ﻊﻣ ﺔﻘﻓاﻮﺘﻣ 89 ﻲﻨﻃﻮﻟا مﻮﻴﻟا ﺔﻳﻮﻫ ﻊﻣ ﺔﻘﻓﺮﻤﻟا رﻮﺼﻟا نﻮﻜﺗ نأ ﺐﺠﻳ
،ﻲﻠﺤﻤﻟا يﺮﺼﺒﻟا ثاﺮﺘﻟاو يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا ىﻮﺘﺤﻤﻠﻟ ﺎﻬﻨﻴﻤﻀﺗ ﻚﻟذ ﻲﻓ ﺎﻤﺑ ﺔﻳﻮﻬﻠﻟ
ﺔﻳﺪﻴﻠﻘﺗ فرﺎﺧز ﻦﻣ ﻪﻠﻤﺸﻳ ﺎﻤﺑ يدﺎﻤﻟا ثورﻮﻤﻟاو ،ةرﺎﻤﻌﻟا ،ﺲﺒﻠﻟا ،ﺔﻳدﻮﻌﺴﻟا هﻮﺟﻮﻟا
ﻪﻴﻠﺤﻣ ﻪﻣﺪﺨﺘﺴﻣ ناﻮﻟأو
ﻚﻟذ ﻲﻓ ﺎﻤﺑ حﻮﺿﻮﺑ ﺎﻬﺗءاﺮﻘﺑ ﺢﻤﺴﺗ ﺔﻴﻔﻠﺧ ﻰﻠﻋ صﻮﺼﻨﻟاو ،رﺎﻌﺸﻟا مﺪﺨﺘﺴﻳ ،ﻚﻟﺬﻛ
ﻞﻀﻔﻳ اﺬﻟو ،ةرﻮﺼﻟا ﻲﻓ يﺮﺼﺒﻟا ىﻮﺘﺤﻤﻟا وأ ،ﺔﻘﻓﺮﻤﻟا صﻮﺼﻨﻟا ﻊﻣ ﺎﻬﻠﺧاﺪﺗ مﺪﻋو ناﻮﻟﻷا
ﺪﺣاو نﻮﻟ تاذ ﺔﻴﻔﻠﺧ وذ وأ ﺮﺻﺎﻨﻌﻟا ﻞﻴﻠﻗ نﻮﻜﻳ نأ
Images attached must be following the identity theme and mood. and
must include local visual heritage, Saudi faces, costumes, architec-
ture, and culture heritage of Saudi including traditional motifs and
colors used locally.
Also, the logo and the text on a background must be visible and
readable or the background must not be overpowered the text.
Brand Image

57. رﻮﺼﻟا ﻰﻠﻋ ﺔﻳﻮﻬﻟا ﻖﻴﺒﻄﺗ
55
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ةرﻮﺼﻟا رﺎﻴﺘﺧا ﺔﻳﻮﻬﻟا نﻮﻟ ﺔﻓﺎﺿإو ﺔﻴﻔﻠﺨﻟا ﻎﻳﺮﻔﺗ يﻮﻠﻌﻟا فﺮﺧﺰﻟا ﺔﻓﺎﺿإ
ﺔﻴﻓﺎﺿﻹا ﺔﻧﻮﻘﻳﻷا ﺔﻓﺎﺿإ ﺺﻨﻟا ﺔﻓﺎﺿإ
Brand applcation on photos 
Select the photo
Remove the background and add the
brand color
Add the motif to the upper part
Add the icon to integrate with the photos
Add the text
ﻲﻫ ﻲﺗﺮـــﻳد
ﻲﺗﺰﻋو يﺮﺨـــﻓ
ﺔﻤﻘﻟا_ﻰﺘﺣ _ﺔّﻤﻫ#

58. BRAND
APPLICATIONS
تﺎـــﻘﻴﺒﻄﺗ
ﺔـــﻳﻮﻬﻟا

59. ﻲﻨﻃﻮﻟا مﻮﻴﻟا تﻻﺎﻔﺘﺣا ﺔﻄﻳﺮﺧ
© Saudi National Day Brand Master Guidline / August 2019 57
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019
ﺔﻓﺎﻛ ﺬﻴﻔﻨﺗو ﺪﻴﺣﻮﺘﺑ ﻲﻟﺎﻐﻟا ﺎﻨﻨﻃو ةﺪﺣو رﻮﺼﺘﻟ ـﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا ﻲﻓ عراﻮﺸﻟا تﻻﺎﻔﺘﺣا ﺮﻳﻮﻄﺗ ﻢﺗ
ﻦﻣ ﺔﻴﻨﻃﻮﻟا ﺮﻋﺎﺸﻤﻟا ﻖﻧﺎﻌﻨﻟ ،ﺔﻄﻳﺮﺨﻟﺎﺑ ﺢﺿﻮﻣ ﻮﻫ ﺎﻤﻛ ﺔﻜﻠﻤﻤﻟا ﻖﻃﺎﻨﻣ ﻊﻴﻤﺟ ﻲﻓ تﺎﻴﻟﺎﻌﻔﻟا ﺮﺻﺎﻨﻋ
ﺔﻄﻳﺮﺨﻟﺎﺑ ﺢﺿﻮﻣ ﻮﻫ ﺎﻤﻛ ﺖﻨﻛ ﺎﻤﻨﻳأ ﺎﻬﺑ ﻊﺘﻤﺘﺴﺗ ةﺪﻳﺮﻓ ﺔﺻﺮﻔﺑ زاﺰﺘﻋاو ﺮﺨﻓ
The National day street celebrations has been developed in anticipation of the 89th National Day
and envisioning the unity to our beloved country. By combining and implementing all the aspects
and elements of the events in all regions of the kingdom. It is a unique opportunity to embrace the
national feelings with pride and to enjoy the beauty of this country as presented in the map layout.

72. Luggage Tag
ﺐﺋﺎﻘﺤﻠﻟ غﺎﺗ
Luggage Tag
ﺐﺋﺎﻘﺤﻠﻟ قﺎﺗ

73. Phone Popping Hand-Grip
لاﻮﺠﻠﻟ راﻮﺴﺴﻛإ

74. Brooch Pin
سﻮﺑد شوﺮﺑ

75. Polo T-Shirt
ﻮﻟﻮﺑ ﺺﻴﻤﻗ

76. T-Shirt
ﺺﻴﻤﻗ

77. T-Shirt Tag
ﺺﻴﻤﻘﻟا جﺎﺗ

78. ﻲﻋاﺪﺑﻹا كاﻮﺘﺤﻣ ﻲﻓ ﺎﻬﻨﻴﻤﻀﺘﻟ ماﺪﺨﺘﺳﻻاو ﻞﻴﻤﺤﺘﻠﻟ ﺔﺣﺎﺘﻣ ﻲﻨﻃﻮﻟا مﻮﻴﻟا ﺔﻳﻮﻫ تﺎﻔﻠﻣ ﻊﻴﻤﺟ
ﻊﻗﻮﻤﻟا ﻰﻠﻋ ﺔﺣﺎﺘﻣ ﺎﻫﺪﺠﺗ صﺎﺨﻟا
:ﺎﻨﻫ ﻂﻐﺿا
All open source fles and other materials related to the brand aspect of the event of 
Saudi national day 89 are available through the website
nd.gea.gov.sa
nd.gea.gov.sa
Click Here:
76
ﺔﻳدﺎﺷرﻹا ﺔﻳﻮﻬﻟا٨٩ ـﻟا يدﻮﻌﺴﻟا ﻲﻨﻃﻮﻟا مﻮﻴﻟا | ﺔﻤﻘﻟا ﻰﺘﺣ ﺔّﻤﻫ© Saudi National Day Brand Master Guidline / August 2019