99 scholars - increase your online research visibility

This is the powerpoint of the talk given in the Sydney University Inspire Postgraduate event. In this talk I have briefly describe how to use social media (Google Scholar, Academia, Reseasrchgate, LinkedIn, Twitter, Quora etc.) to increase researchers' online presence. I have also explain a few tips on how to do search engine optimization for researchers' academic website so that they can be ranked higher for their research keywords.

1. Dr. Dr. Dr. Dr. Patrick Chu Patrick Chu Patrick Chu Patrick Chu
Founder and Chairman of 99Scholars Founder and Chairman of 99Scholars Founder and Chairman of 99Scholars Founder and Chairman of 99Scholars
99scholars.net 99scholars.net 99scholars.net 99scholars.net
Increase your online research visibility Increase your online research visibility Increase your online research visibility Increase your online research visibility

2. 2
Academics spent their whole life doing research and Academics spent their whole life doing research and Academics spent their whole life doing research and Academics spent their whole life doing research and
writing papers, but writing papers, but writing papers, but writing papers, but …………
99scholars.net 99scholars.net 99scholars.net 99scholars.net

3. Have you wondered how others find out your work? Have you wondered how others find out your work? Have you wondered how others find out your work? Have you wondered how others find out your work?
1.1.1.1. References in journal articles References in journal articles References in journal articles References in journal articles
2.2.2.2. Conferences/seminars Conferences/seminars Conferences/seminars Conferences/seminars
3.3.3.3. Online social media accounts Online social media accounts Online social media accounts Online social media accounts
4.4.4.4. Google Search Google Search Google Search Google Search
99scholars.net 99scholars.net 99scholars.net 99scholars.net

4. What kind of keywords can others find you? What kind of keywords can others find you? What kind of keywords can others find you? What kind of keywords can others find you?
1.1.1.1. Full name Full name Full name Full name (e.g., Patrick Chu) (e.g., Patrick Chu) (e.g., Patrick Chu) (e.g., Patrick Chu)
2.2.2.2. Area of research Area of research Area of research Area of research (e.g., (e.g., (e.g., (e.g., bilingual tone bilingual tone bilingual tone bilingual tone ))))
3.3.3.3. Surname Surname Surname Surname (e.g., Chu) (e.g., Chu) (e.g., Chu) (e.g., Chu)
4.4.4.4. Surname + area of research Surname + area of research Surname + area of research Surname + area of research (e.g., Chu linguistics) (e.g., Chu linguistics) (e.g., Chu linguistics) (e.g., Chu linguistics)
5.5.5.5. University + area of research University + area of research University + area of research University + area of research (e.g., CUHK phonetics) (e.g., CUHK phonetics) (e.g., CUHK phonetics) (e.g., CUHK phonetics)
99scholars.net 99scholars.net 99scholars.net 99scholars.net

5. Papers cannot be found by others in Google easily Papers cannot be found by others in Google easily Papers cannot be found by others in Google easily Papers cannot be found by others in Google easily …………
99scholars.net 99scholars.net 99scholars.net 99scholars.net

6. 6
Actually, there are many online platforms for them to Actually, there are many online platforms for them to Actually, there are many online platforms for them to Actually, there are many online platforms for them to
exposure their work. exposure their work. exposure their work. exposure their work.

99scholars.net 99scholars.net 99scholars.net 99scholars.net

7. Google Scholar Google Scholar Google Scholar Google Scholar
99scholars.net 99scholars.net 99scholars.net 99scholars.net

8. Google Scholar Google Scholar Google Scholar Google Scholar
99scholars.net 99scholars.net 99scholars.net 99scholars.net

9. Academia.edu Academia.edu Academia.edu Academia.edu
–––– social networking platform to share research social networking platform to share research social networking platform to share research social networking platform to share research
99scholars.net 99scholars.net 99scholars.net 99scholars.net

10. Academia.edu analytics Academia.edu analytics Academia.edu analytics Academia.edu analytics
99scholars.net 99scholars.net 99scholars.net 99scholars.net

11. Researchgate.net Researchgate.net Researchgate.net Researchgate.net
99scholars.net 99scholars.net 99scholars.net 99scholars.net

12. Slideshare Slideshare Slideshare Slideshare –––– share your Powerpoint slides share your Powerpoint slides share your Powerpoint slides share your Powerpoint slides
99scholars.net 99scholars.net 99scholars.net 99scholars.net

13. Twitter Twitter Twitter Twitter
99scholars.net 99scholars.net 99scholars.net 99scholars.net

14. Quora - Q & A platform Quora - Q & A platform Quora - Q & A platform Quora - Q & A platform
99scholars.net 99scholars.net 99scholars.net 99scholars.net

15. Goodreads Goodreads Goodreads Goodreads –––– social networking platform for book lovers social networking platform for book lovers social networking platform for book lovers social networking platform for book lovers
99scholars.net 99scholars.net 99scholars.net 99scholars.net

17. 99Scholars 99Scholars 99Scholars 99Scholars –––– Scholar profiles Scholar profiles Scholar profiles Scholar profiles
99scholars.net 99scholars.net 99scholars.net 99scholars.net

18. Personal a Personal a Personal a Personal a cademic websites cademic websites cademic websites cademic websites
99scholars.net 99scholars.net 99scholars.net 99scholars.net
http://www.patrickchu.net/ http://www.patrickchu.net/ http://www.patrickchu.net/ http://www.patrickchu.net/

19. Picture Sources:
(1) harvillenewtonnews.blogspot.com
(2) biblical-studies.ca
(3) wobm.com
Researchers Researchers Researchers Researchers ’’’’ offices (analogical to websites) offices (analogical to websites) offices (analogical to websites) offices (analogical to websites)
99scholars.net 99scholars.net 99scholars.net 99scholars.net

20. Website optimisation, Website optimisation, Website optimisation, Website optimisation,
Google ranking Google ranking Google ranking Google ranking and and and and
keyword research keyword research keyword research keyword research
99scholars.net 99scholars.net 99scholars.net 99scholars.net
Keyword: Keyword: Keyword: Keyword:
Name Name Name Name
e.g., Patrick Chu e.g., Patrick Chu e.g., Patrick Chu e.g., Patrick Chu
Rank: 6 Rank: 6 Rank: 6 Rank: 6

21. 99scholars.net 99scholars.net 99scholars.net 99scholars.net
Keyword: Keyword: Keyword: Keyword:
Research term Research term Research term Research term
e.g., bilingual tone e.g., bilingual tone e.g., bilingual tone e.g., bilingual tone
Rank: 1 Rank: 1 Rank: 1 Rank: 1
Website optimisation, Website optimisation, Website optimisation, Website optimisation,
Google ranking Google ranking Google ranking Google ranking and and and and
keyword research keyword research keyword research keyword research

22. Some major factors affecting the ranking of your Some major factors affecting the ranking of your Some major factors affecting the ranking of your Some major factors affecting the ranking of your
websites/articles websites/articles websites/articles websites/articles
1.1.1.1. Frequent updates Frequent updates Frequent updates Frequent updates (e.g. news, blogs) (e.g. news, blogs) (e.g. news, blogs) (e.g. news, blogs)
2.2.2.2. How long your site has been set up How long your site has been set up How long your site has been set up How long your site has been set up
3.3.3.3. Many reputable sites linking to your site Many reputable sites linking to your site Many reputable sites linking to your site Many reputable sites linking to your site (e.g., (e.g., (e.g., (e.g.,
university sites, Wikipedia, Facebook, twitter, Linkedin) university sites, Wikipedia, Facebook, twitter, Linkedin) university sites, Wikipedia, Facebook, twitter, Linkedin) university sites, Wikipedia, Facebook, twitter, Linkedin)
4.4.4.4. Famous people sharing your site in social media Famous people sharing your site in social media Famous people sharing your site in social media Famous people sharing your site in social media
5.5.5.5. Many links to other websites Many links to other websites Many links to other websites Many links to other websites
99scholars.net 99scholars.net 99scholars.net 99scholars.net

23. 1.1.1.1. Use online website making tools Use online website making tools Use online website making tools Use online website making tools (Weebly, Wix, Wordpress) (Weebly, Wix, Wordpress) (Weebly, Wix, Wordpress) (Weebly, Wix, Wordpress)
99scholars.net 99scholars.net 99scholars.net 99scholars.net
Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website

24. 2. 2. 2. 2. Put in meta information for each web page and pdf file Put in meta information for each web page and pdf file Put in meta information for each web page and pdf file Put in meta information for each web page and pdf file
99scholars.net 99scholars.net 99scholars.net 99scholars.net
Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website

25. 3. 3. 3. 3. Put a detailed description of your research Put a detailed description of your research Put a detailed description of your research Put a detailed description of your research
99scholars.net 99scholars.net 99scholars.net 99scholars.net
Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website
http://www.patrickchu.net/research.html http://www.patrickchu.net/research.html http://www.patrickchu.net/research.html http://www.patrickchu.net/research.html

26. 4.4.4.4. Create a resource page Create a resource page Create a resource page Create a resource page (e.g., (e.g., (e.g., (e.g., bibliographies, bibliographies, bibliographies, bibliographies,
conferences, journals, associations, blogs) conferences, journals, associations, blogs) conferences, journals, associations, blogs) conferences, journals, associations, blogs)
99scholars.net 99scholars.net 99scholars.net 99scholars.net
Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website
http://www.patrickchu.net/bibliography-on-cantonese-tone-research.html http://www.patrickchu.net/bibliography-on-cantonese-tone-research.html http://www.patrickchu.net/bibliography-on-cantonese-tone-research.html http://www.patrickchu.net/bibliography-on-cantonese-tone-research.html

27. 5. 5. 5. 5. Create links to technical terms, universities, Create links to technical terms, universities, Create links to technical terms, universities, Create links to technical terms, universities,
conferences, papers to help readers to access those conferences, papers to help readers to access those conferences, papers to help readers to access those conferences, papers to help readers to access those
information easily information easily information easily information easily
99scholars.net 99scholars.net 99scholars.net 99scholars.net
Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website
http://peterbaehr.99scholars.net/books.html http://peterbaehr.99scholars.net/books.html http://peterbaehr.99scholars.net/books.html http://peterbaehr.99scholars.net/books.html

28. Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website Ways to increase the ranking of your website
6. 6. 6. 6. Add relevant references in Wikipedia Add relevant references in Wikipedia Add relevant references in Wikipedia Add relevant references in Wikipedia
99scholars.net 99scholars.net 99scholars.net 99scholars.net

29. 99scholars.net 99scholars.net 99scholars.net 99scholars.net
3 minute thesis competition 3 minute thesis competition 3 minute thesis competition 3 minute thesis competition

30. VVVVisuali isuali isuali isuali sssse e e e your your your your complicated research into complicated research into complicated research into complicated research into
interesting comics animations. interesting comics animations. interesting comics animations. interesting comics animations.
99scholars.net 99scholars.net 99scholars.net 99scholars.net

31. Social media sharing of comics animation Social media sharing of comics animation Social media sharing of comics animation Social media sharing of comics animation
99scholars.net 99scholars.net 99scholars.net 99scholars.net