99acres

vijayamkare 4,111 views 19 slides Dec 25, 2016
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About This Presentation

99acres.com is one of the leading real estate portal of india. this ppt focus on competitive analysis of 99acres based on project based learning in which we are not claiming and try to prove anything,, this is just what we study from feedback we collected from lacal real estate market of hinjewadi,p...


Slide Content

Vijay Amkare Aishwarya Jangid PRESENTED BY:- Bhagyashree Sankhua Shipra Tripathi Akash Das 99 A C R E S COMPETITIVE ANALYSIS OF

CONTENT Introduction Growth Services Process Sources of revenue SWOT analysis 5 forces model Competitive analysis Data analysis Conclusion Bibliography

INTRODUCTION 99Acres.com  is an Indian real estate database website was bought in 2005. Its parent company is InfoEdge India and Mr. Hitesh Oberoi is CEO with its headquarters in Noida, Uttar Pradesh and regional offices in cities like Bangalore, Mumbai, Chennai etc. Info Edge (India) Ltd.  is an Indian e-commerce/on-line classifieds company founded in 1995 by Sanjeev Bikhchandani and headquartered in Noida, India. It owns internet properties Naukri.com, Shiksha.com, Jeevansathi.com, Naukrigulf.com and 99acres.com and stakes in many other internet businesses.

GROWTH 99acres.com has been the fastest growing property portal of India with a growth rate of 400%. It receives Indian and NRI traffic of 50,000 a day that can access over 3 lakhs listings on site. In 2010 ,99acres.com has announced an international association with Singapore's leading property portal, propertyguru.com.sg In jan,2011 99acres.com introduces its brand new ask and answer platform where users can come and get answers as well as share their knowledge on queries related to the property market. 99acres.com also received the Mobile Appies Awards 2015 in the real estate category.

SERVICES Information about buying, selling, & leasing various types of real estate in India. 99acres provide suggestions on buying, selling, and leasing of properties as well. It provides advertisements for buying, selling, and leasing properties. This online portal shows information about the latest project coming up. 99acres.com provides information about real estate like residential, commercial, office space, shopping complex etc.

PROCESS Register Select Buy/Rent/Sell Individual Free Listing ( Only first 2) Paid Services Dealer Builder

 Free  Listing Duration Basic listing Platinum listing Featured listing Banner ads etc. 15 days- 1 listing For dealers 100 listings 3 months Rs.5400 Rs. 10800 On request Yes 1000 listings 12 months Rs.48000 Rs.96000 For individuals 1 listing 3 months Rs.850 Rs.1700 5 listing 1year Rs.6000 Paid services

SOURCES OF REVENUE Developers, builders and brokers in form of Subscription. Revenue from: - Property listings, builders/brokers branding and visibility. Online marketing of new launches, which is from featured products, banners sold, and branding solutions. We also get revenues from builders and brokers marketing new projects Primary & secondary, sale and purchase and rental for commercial project. Ads on Websites.

COMPETITORS Magicbricks.com Commonfloor.com Housing.com Makan.com nibmindia.org Indiaproperties.com Realestatencr.com Onlinebangalore.com Noidascoop.com Superseva.com

Competitive analysis Yes

DATA ANALYSIS

CONCLUSION From above analysis we could that to keep its market share steadily increase 99acres.com have to mainly focus on three aspects; more promotional activities, improve in services and staff and to keep brokers & dealers. Other than this 99acres have to keep improving its facilities and aid more innovative options to the portal, to compete with the leading portal like magicbrick.com.

BIBLIOGRAPHY 99acres.com partners with Puravankara Projects " . moneycontrol.com. Retrieved 23 Dec 2014 Financial express (12 Dec 2016) “Real estate slumped 80% after cash crackdown”. www.Business_standards.com www.MEDIANAMA.com www.TECHCiRCLE.com www.99acres.com >Article> Pune (Nov, 9 2016 & July, 27 2015)
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