A brand story of

A Brand Story on famous brand "RITU KUMAR"..........It is a intresting journey of such brand.

1. A Brand story of

2. BRAND HISTORY Ritu Kumar is the largest & most respected designer-wear brand in India today . Since 1969, it has developed a unique style of its own, reflecting the ancient traditions of Indian craftsmanship in a contemporary vocabulary. Today the company is renowned for its distinctive use of colors, quality of fabrics, intricate embroideries and a gloriously rich Indian aesthetic.

3. BRAND HISTORY In 2002, the company launched a sub-brand LABEL – Ritu Kumar. LABEL uses the established forte of traditional Indian aesthetic to create fashion oriented international products. This is aimed at the young, global Indian woman with a contemporary lifestyle. LABEL retails from most Ritu Kumar stores as well as some standalone stores.

4. ABOUT THE FOUNDER Ritu Kumar is one of India’s foremost designers. She has developed a unique style of her own. With a background in an art history and museology , which has enriched her horizons. Ritu’s understanding of ancient designs and the innovative use of traditional crafts has created a new classicism.

5. ABOUT THE FOUNDER Ritu , who began her career in 1969, started with just four hand block printers and two tables in a small village near Calcutta. Today her brand has grown to retail through twenty-seven stores across the country. She has pioneered the term ‘fashion’ in the Indian context and more importantly has demonstrated that hand-made products can be as profitable and even more glamorous than those made by machines. 1966

6. ABOUT THE FOUNDER Mrs. Kumar became the first woman to introduce the ‘boutique’ culture in India under the brand name ‘ Ritu ’. Her work is constantly evolving within an aesthetic which is sophisticated both in the eastern and western sense, with each of her collections making a contemporary statement in a fast changing modern India. The Brand “ Ritu Kumar” has been retailing in Europe and India since 1970’s.

7.   Costumes and Textile of Royal India In October 1999 Christies of London published Ritu Kumar’s book “Costumes and Textiles of Royal India” a definitive chronicle of the history of India’s royal patronage to textile arts down the centuries starting with the historical context of Mohenjo Daro to the present era of vintage royalty. The book is an academic fashion history text which has become a key reference for its field in India. 1999

8. AWARDS & ACHIEVMENTS Ritu Kumar as a brand has been admired and worn all over the world. Its patrons include Indian stars such as Aishwarya Rai , Priyanka Chopra, Lara Dutta , Dia Mirza to name a few and international celebrities such as the late Princess Diana, Mischa Barton, Anoushka Shankar. Since 1994, Ritu Kumar has also designed the wardrobes for the Miss India contestants for their participation in international beauty pageants such as Miss Universe, Miss World and Miss Asia Pacific.

9. Ritu in 1999 published a book “Costumes and Textiles of Royal India” which chronicles the history of textiles and art design in India. Ritu has also been the recipient of numerous awards such as the ‘ Indira Gandhi Priyadarshini Award’ for her contribution in the field of fashion. She has also been bestowed with the prestigious award of “Chevalier des arts et des lettres ” by the French government. Most recently, she was awarded the Achievement Award at the Loreal Paris Femina Women’s Awards .

10. Ritu Kumar, has also been awarded  the Padma Shri Award 2013, the country's fourth highest civilian award for her exceptional and distinguished service in the field of fashion, textile and craftsmanship. 1998 2013

11. WORK IN PROGRESS Currently Ritika Pvt. Limited operates two main production centers Gurgaon and Calcutta. Factories are equipped with in-house printing, tailoring, finishing and quality control facilities. It self runs and franchises retail outlets under the label RITU KUMAR.

12. Ritu pioneering work in reviving master craftsmanship has earned her several accolades including the French Honor "chevalier des arts et des lettres ” , a knighthood was awarded to her by French government in recognition of her contribution to Indian textile crafts and her interaction with French fashion world. WORK IN PROGRESS

13. 1964 1968 1994 1972 1993 Peoples with RITU KUMAR

14. Celebrities in Fashion Show To Launch RITU KUMAR

15. RITU KUMAR store location: The Brand has 34 outlets in 14 cities all over India…… East India – Kolkata West India – Mumbai, Pune , Ahemdabad , Surat . North India - Delhi, Gurgaon , Ludhiana, Chandigarh, Amritsar, Lucknow , Jalandhar , Jaipur . South India - Chennai, Hydrabad , Banglore International Store - Dubai

16. STORE IN DUBAI

17. MEDIA COVERAGE

18. PRODUCT CATEGORIES The brand mainly deals with Suits, Sarees , Lahangas , Kurtis and all types Indian traditional & western wears & accessories too. Speciality of the produ cts RITU KUMAR uses various types of Indian printing techniques like: block printing, kalamkari etc. In fabric silk , cotton & leather are mostly use. The inspiration of these garments is basic Indian motifs, prints and embroideries but with the usage of a wide range of western silhouettes mingled with Indian styles.

19. COLLECTIONS OF RITU KUMAR

20. VISUAL MERCHANDISING OF RITU KUMAR

21. COMPETITOR DESIGNER BRAND OF RITU KUMAR Tarun Tahiliani Manish Malhotra Nita Lulla Sabyasachi Mukerji Rohit Bal Ritu Beri Sandip Khosla There are some top most indian designer’s name who are the competitor of RITU KUMAR.

22. PROMOTION

23. THANS YOU… Prepared By: Tanuja Tiwari MBA ( fmrm ) 14/07