A cognitive business is a business that thinks

Intro to Cognitive Computing, IBM Watson and 4 stories

1. @pieroleo
A"cognitive"business"isa"business"thatthinks
Pietro*Leo*–Executive*Architect*4IBM*Italy*CTO*for*Big*Data*Analytics*&*Watson
IBM*Academy*of*Technology*Leadership*Team

2. Elsa
TanmayBakshi
Toothbrush
Leukemia

3. In"2015"63%"
of"CEOs""
will"increase"
investment"
in"digital,"it"
is"a"matter"
of"survive

4. Investment"
in"private""
Fintech
companies"
increase"10x"
in"past"5"
years:"19B

5. The"biggest"
taxi"company"
do"not"own"
cars

6. The"largest"
accommodati
on"company"
owns"no"real"
estates

7. The"largest"
media"
company"
owns"not"
content

8. Artificial"
Intelligence"
patents"have"
more"than"
tripled"in"10"
years

9. Venture"Scanner"
are"tracking957"
Artificial
Intelligence"
companies"with"a"
combined
fundingamount
of"$4.8"Billion

10. 78%"of"
executives"say"
business""will"
manage"people"
along"side"
machines

12. 12
What is the behind?
Digital Business + Digital Intelligence

13. 13
You"shared"
your"position"
with"me"and"
can"guess"your"
mobility"need."
I"can"take"you"
where"you"need"
to"be
Just"enjoy"
your"new"
experience."
Stay"safe"
as"in"your"
home
I"know"what"
is"needed"
for"you,"
even"before"
you"order"it
Please,"come"
with"me"and"
stay"by"me.
I"know"your"
content"I"can"
take"care"of"all"
your"digital"life

14. Automating
the
World
Understanding
the
World
Main Technology Shift
H-Factor
Program Train
Knowledge Workers Learning Workers

15. BIG*DATA
DATA
WISDOM
Knowledge
Information
Technology is
not only
supporting every
kind of private
and public
organizations, it
is becoming part
of them
Analytics
Cloud*Computing
Data*Science
Mobile
Social
Digitalization
Technology

16. 16
Is wisdoma pure
computing or math problem?

17. 2011
2015
20164AlphaGO=4****Lee*Se4Dol=1
19974IBM=2.5****Kasparov=2.5
1997
AlphaGOuses+self-trainednet+to+evaluate
positions+and+moveson+30M+historical
games
DeepBlueuses+a+hard-coded+objective+function+
written+by+a+human+coupled+with+High+
Performance+Computing
2016
10
10
170
10
40
Applying or having wisdom in real world is
not only an AI game
COMPUTING & MATH WISDOM
IBM Watson –Jeopardy!
SEMANTICS

18. 18
We need wisdom to be
helped to cope with
Cognitive
Overload

19. 19with WISDOM
Observe
InterpretDecide
Evaluate
The making
of an expert.

20. Cognitive Computing and IBM Watson
scales expertise to expand what’s possible.
Main IT challenge is now about the possibility to
expand our Wisdomoptions
Watson

21. IBM*State4of4the4Art:*Today*Cognitive*Computing*&*Watson*is*in*
multiple*industries*across*6*continents
36
Countries
100+
Applications
alreadyin market
3.000
Researchers
& Specialistsin IBM
Watson Core Technology
9
Languages
Learnedby Watson, natively(*)
160
Universities
offeringWatson courses
500+
Partners
Powered by Watson
28
API
already available
29
Industries
90.000
Developers
building with Watson &
itsservices
5.000
Doctors, Researchers
&Specialists
IBM Watson Health
1.000
Researchers&Engeneers
IBM Watson Internet of
Things
(*)*English,*Spanish,*Brazilian*Portuguese,*French,*Italian,*German,*Arabic,*Japanese,*and*Korean

22. 22
Why we need an help as
professionals and as individuals to cope
with cognitive overload?

23. Elsa
TanmayBakshi
Toothbrush
Leukemia

24. http://www.grushgamer.com/

25. 25
Source:*Campfine4thtps://vimeo.com/177294959

26. 26
http://www.ndtv.com/health/artificial4intelligence4used4to4detect4rare4leukemia4type4in4
japan41440789
Japanese"doctors"
have"for"the"first"
time"used"artificial"
intelligence"(AI)"to"
detect"a"type"of"
leukemia,"which"
helped"to"save"a"
patient's"life"as"the"
disease"had"gone"
undetected"using"
conventional"
methods.

27. 27
http://www.ndtv.com/health/artificial4intelligence4used4to4detect4rare4leukemia4
type4in4japan41440789

28. 28
Accessing
to Watson technologies
& Build

29. Anaphoric*Co4referencing
Colloquialism*Processing
Content*Management*44Versioning
Convolutional*Neural*Networks
Curation
Deep*Learning
Dialog*Framing
Ellipses
Embedded*Table*Processing
Ensembles*and*Fusion
Entity*Resolution
Factoid*Answering
Feature*Engineering
Feature*Normalization
Focus*and*Spurious*Phrase*
Resolution
HTML*Page*Analysis
Image*Management
Information*Retrieval
Knowledge*(Property)*Graphs
Knowledge*Answering
Knowledge*Extraction*Annotators
Knowledge*Validation*and*
Extrapolation
Language*Modeling
Latent*Semantic*Analysis
Learn*To*Rank
Linguistic*Analysis
Logical*Reasoning*Analysis
Logistical*Regression
Machine*Learning
Multi4Dimensional*Clustering
Multilingual*training
n4Gram*Analysis*(word*
combinations*and*distance)
Ontology*Analysis
Pareto*Analysis
Passage*Answering
PDF*Conversion
Phoneme*Aggregation
Question*Analysis
Question4answering*Reasoning*
Strategies
Recursive*Neural*Networks
Rules*Processing
Scalable*Search
Similarity*Analytics
Statistical*Language*Parsing
Support*Vector*Machines
Syllable*Analysis
Table*Answering
Visual*Analysis
Visual*Rendering
Voice*Synthesis
These*APIs*are*underpinned*by*
50"technologies:
IBM*Watson*Services
2011
2015
Source:*http://www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/services4catalog.html

30. 30https://www.youtube.com/watch?v=FYZld6SSCnY

31. @pieroleo
Grazie!
Pietro*Leo*–Executive*Architect*4IBM*Italy*CTO*for*Big*Data*Analytics*&*Watson
IBM*Academy*of*Technology*Leadership*Team

32. 32
6 Terabytes
60%
ExogenousFactors
1100 Terabytes
Volume,*Variety,*Velocity,*Veracity:
Educational*records,*Employment*Status,*
Social*Security*Accounts,*Mental*Health*
Records,*Caseworker*Files,*Fitbits,*Home*
Monitoring*Systems,*and*more…
0.4 Terabytes
Electronic*Medical*/*Health*Records,*
Physician*Management*Systems,*Claims*
Systems*and*more…
30%
Genomics*Factors
10%
Clinical*Factors
IBM*Watson"Health//*SOURCE:*©2015*J.M.*McGinnis*et*al.,*“The*Case*for*More*Active*
Policy*Attention*to*Health*Promotion,”*Health*Affairs*21,*no.*2*(2002):78–93
A*vast*amount*of*untapped*data*could*have*a*great*impact*on*our*health*
4yet*it*exists*outside*medical*systems.
Data"Generated"per"Life

33. 33
Cognitive*Overload:*Leveraging*the*Explosion*of*Data*for*an*Oncologist*
–It*will*be*more*and*more*an*impossible*Task*Without*Wisdom
33
1000
Facts(per(Decision
10
100
1990 2000 2010 2020
Human(Cognitive(Capacity
Electronic(Health(Records((Clinical(
Data)
Internet(of(Things(
(Exogenous(Data)
The(Human(Genome((Genomic(
Data)
Capturing"the"Value"of"Data