A Little about me and my story - AMNA the name that means safe and peace

This presentation reflects my journey, my passion for marketing, and the values that shaped me. It’s about why I believe IE University is the right place for my next chapter.

1. MEET ME :
AMNA

2. THIS IS WHO I AM
Hi, I’m Amna Zahid, a marketing enthusiast with roots in
Pakistan and a heart shaped by Dubai.
●Born and raised in one of the most dynamic cities in the
world –Dubai, I’ve grown up surrounded by innovation
and diversity.
●I completed my BBA in Digital Marketing and E-
Commerceat the American University in the Emirates,
where I discovered my passion for connecting creativity
with data-driven strategy.
●For me, marketing isn’t just about selling it’s about
storytelling, creativity, and impact

3. KNOW MY STORY
As the eldest daughter in a traditional family, I’ve always carried both responsibility and
ambition. My father didn’t initially support women working, and my mother had to give up her
career, but I always believed that education and independence are powerful tools for women’s
empowerment. After graduating high school, our financial situation was challenging, and I
worked tirelessly to fund my own university education and pursue what I’ve always loved
marketing. Those years were some of the hardest in my life.
During university, my mother was diagnosed with kidney failure and eventually passed away.
She was my biggest supporter and my reason to never give up. Today, every milestone I reach
feels like a way of making her proud. The thought that she’s watching over me keeps me
motivated. Pursuing my master’s degree is not just a career step it’s a promise to myself and to
her: to keep growing, learning, and breaking barriers no matter what life brings.

4. Hobbies & ME
MY GOOFY TIME
Coffee & Friends My kind of therapy good
coffee, deep talks, and lots of laughter.
Cycling Evening rides that
keep me active and clear my mind.
HikingExploring nature helps me
recharge and reflect.

5. PASSION & GOALS
My Future Goals
MOTIVATION
I see myself leading strategic marketing initiativesfor multinational
brands , helping them bridge cultures through creativity and
innovation. Long-term, I aspire to build my own marketing
consultancyfocused on sustainable, people-centric branding in the
Middle East and Europe. I believe IE will be the foundation for that
journey shaping me into a global marketer with purpose.
Beyond my career, my biggest motivation is to inspireother girls
especially those from traditional backgrounds to step forward,
believe in themselves, and trust that education gives them the power
to rise above any situation.
For me, this master’s at IE University isn’t just another degree, it’s a step
closer to becoming the woman I’ve always dreamedof being strong,
independent, and someone who creates impact wherever she goes.

6. WHY IE?
Marketinghas always been more than a career choice for me it’s what
truly excites me. I love understanding people, connecting emotions
with ideas, and turning creativity into impact. Every campaign tells a
story, and I’ve always wanted to be the person behind stories that
inspire and move people.
I chose IE University because I believe it’s a place that celebrates
innovation, creativity, and diversity. I believe IE’s environment pushes
you to think globally, challenge limits, and grow beyond the classroom.
environment encourages people to step out of their comfort zones,
think differently, and become more confident in their own voice.
It also align with my personal goals; I wanted a recognized European
degree with a hybrid program and IE executive master was just the
right fit.