A PRESENTATION ON ANTONIO GRAMSCI'SHEGEMONY_TM.pptx

This presentation is prepared with an attempt to assist the students aspiring for NET/ SET/ GATE/ CUET (PG) in English Literature.

1. ANTONIO GRAMSCI’S CONCEPT OF HEGEMONY AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS

2. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS Copyright Disclaimer: Fair Use Act . This presentation may contain copyrighted images/ news excerpts that have been used under the Fair Use Act for purposes such as teaching, research, criticism, or commentary.

3. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS Antonio Gramsci Italian thinker Founding member of the Italian Communist Party A critic of Mussolini Known for the concept of cultural hegemony Notable work: Prison Notebooks

4. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS HEGEMONY What is hegemony? It is a technique used by the people of a dominant class to influence (brainwash) every individual in the society to establish their opinion as a valid one .

5. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS MAIN FEATURES OF HEGEMONY POWER DOMINANCE LEADERSHIP

6. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS Antonio Gramsci’s Views A hegemonic culture is created not just through violence, political and economic coercion but through ideology.

7. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS Hegemony Created by the Patriarchal Society on Indian Women

8. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS Role of Media in Creating Patriarchal Hegemony Advertisement Labelling the Image of Women of India In many cases, popular brands feature women as married and caretakers of the house.

9. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS Role of Media in Creating Patriarchal Hegemony Men are portrayed when heightened things are exhibited.

10. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS Influence of Media on Audience Hypodermic Needle Model , also known as the Magic Bullet Model , is a theory that states how media can influence audiences.

11. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS RECAP Gramsci’s theory posits that a capitalist state rules through force plus consent.

12. AN ATTEMPT TO ASSIST NET/ SET/ GATE/ CUET (PG) ASPIRANTS A PRESENTATION BY