A PRESENTATION ON INTEGRATED RETAIL MANAGEMENT FOR STAR BAZAAR

A PRESENTATION ON INTEGRATED RETAIL
MANAGEMENT

FOR

STAR BAZAAR

1. A PRESENTATION ON INTEGRATED RETAIL MANAGEMENT FOR STAR BAZAAR SUBMITTED TO: MR.ABHISHEK SHRIVASTAV (ASSISTANT PROFESSOR ) Submitted By: Hetvi Trivedi(23MG1110181) Pushti Ramanuj(23MG1110144) Dhruvi Rathod(23MG1110146) Priya Siddhpura(23MG1110159) Jatin Saresa(23MG1110152)

2. Introduction Retail Retail is the process of selling goods or services directly to consumers for personal use. It involves a range of activities, including sourcing, displaying, and selling products across various channels like physical stores, online platforms, or catalogs. The India Retail Industry is the largest among all the industries, accounting for over 10 per cent of the country's GDP and around 8 per cent of the employment. Importance:- Economic growth Employment Consumer access Customer experience Innovation and competition Community impact

3. Introduction: Star Bazaar • Star Bazaar is a chain of hypermarkets and supermarkets in India, operating under the Tata Group's retail arm, Trent since 2004. •Partnership: A joint venture between Tata Group's Trent and the British multinational retail company Tesco in 2008. •Tesco's Contribution: Tesco provides expertise in retail operations, supply chain management, and customer service, enhancing Star Bazaar’s efficiency. Importance:- One-stop shopping Competitive pricing Quality and variety Community presence Customer-centric approach Part of the Tata group

4. Flagship product Our product is Tata sampann pluses:- Key Features Quality and Purity Variety Health focus Packaging and Branding Market Position;- Flagship Product for Star Bazaar Consumer Base Growth in Urban and Tier-2/3 markets Profit Margins and Exclusivity

5. How to Manage Inventory ? Demand Forecasting Replenishment strategy Technology Integration Supplier R elationship Management Just-in -Time(JIT) Inventory Stock K eeping Unit Management Inventory Audits

6. SKU (Stock Keeping Unit) Product Identification Categorization Inventory Management Sales Tracking

7. Technology Used In Retail E-commerce Platform Mobile Application Data Analytics Supply Chain Management Customer Relationship Management

8. Strategy Cost Leadership strategy Strong Price-to-quality Local Sourcing Customer Engagement Focus on C onvenience

9. R ETAIL MIX MODEL(6 P’S)

10. OMNI-CHANNEL RETAIL STRATEGY

11. Key Performance Indicators(KPI) Sales Per Square Foot Customer Footfall   Stock Turnover Rate Promotion Effectiveness Customer Satisfaction and Loyalty

12. THANK YOU!!