Ab ki Baar Modi Sarkar

This presentation explains about different marketing strategies used by our prime minister NARENDRA MODI at the time of PM ELECTIONS. It is a detailed study about his marketing tech.

1. AB KI BAAR MODI SARKAR Modi’s Marketing Campaign Presented By: AKSHAT JINDAL PRIYANSH JAIN VASHISH BATRA Guided By: Prof. Nidhi Sharma Global Marketing BBA-VI-C

2. TIMELINE Born on Sept-17-1950, small district of gujrat, vadnagar. He was the 3rd of 6 children born to Damodar Das Mulchand Modi and his wife Heeraben. Education- PG in political science During Indo-Pak war in mid sixties, he volunteered to serve the soldiers in transit at railway stations.

3. MARKETING & PUBLIC RELATION A regional brand trying to go national. Connect with the youth To change 2002 anti-muslim riots image. 3 main challenges

4. Abki Baar Modi Sarkaar This campaign was created as an expansion of ‘NaMo4PM’, with an aim to target complete nation in mother tongue. Main purpose is to leverage the popularity of Narendra Modi. Print Ads in varied languages were published in all the newspapers. TV ads in between the programs. Whats App Messages and Ringtones Janta maaf nahi karegi Janta maaf nahi karegi’ line is used to highlight all the negative aspects and failures of UPA Govt. TV ads on prime time. Youtube videos were released.. Memes were encouraged. Whats App messages & Images. Achchhe din aane wale hain This campaign was planned to generate hope and positivity among people. It helped in highlighting the promises of BJP. • Song was created and released on Youtube. • Same song was played on all the TV channels. • Ringtones were shared among masses on whats app. • TV Commercials were also created on the same line.

5. “Online journey of Narendra Modi”

6. Internet was emerging Youth Population increasing (400M approx.) + Narendra Modi has foreseen the importance of digital presence The journey was started on Feb 28th 2005, when www.narendramodi.in domain was created… With the emergence of social media he enhanced his reach and joined twitter in Jan-2009 and Facebook in 2009.

7. Dream of becoming a PM of the world’s biggest democracy started taking a shape with the campaign 3 years of Campaigning to build a image of PERFECT PM. The Popularity of Narendra Modi became inevitable. BJP was left with no other option than selecting him as PM candidate for general elections 2014. Narendra Modi for PM on January 13, 2010 In 2010…

8. How Narendra Modi became popular ?

9. Optimised use of Social Media utilised all the social platforms for creating the desired image. Social Platforms helped him in connecting him with masses and establishing 2 way communication. Social Media has an owned platform definitely helped in disseminating information directly to the masses at any point of time. In last 3 years NAMO created lacs of modi brand advocates via social media who worked in mouth publicity online and on ground during the campaigning. 1

10. NaMo has more fan base than Superstar Rajinikanth Almost 1.97K of unique people talking about Narendra Modi every month. There are numerous lists on twitter that are intended to spread positivity and encourage discussions. He is the most discussed political personality on twitter with maximum positive trends. Millions of people are associated with NaMo on twitter too and they work as his brand ambassadors.

11. Accurate positioning with excessive content seeding Narendra Modi has not left a room for negative content by stuffing all the search engines with excessive positive content. Campaigning included not just the official platforms & social channels of Modi but numerous pseudo accounts and platforms. Forums, media platforms and websites are packed with the content which NaMo and BJP wanted to float. Platforms like www.quora.com/Narendra-Modi, www.narendramodiplans.com, www.isupportnamo.org/ are content rich and have effectively helped in portraying the desired image. All the queries are tactically solved on forums to remove negativity. 2

12. Suppressing Negative Content

13. Establishing a transparent image by putting on-ground activities online On ground mouth publicity Transparent Image of NAMO. Gujarat and NaMo growth model is disseminated. Blogs were published on regular basis Rallies information was conveniently disseminated. 3

14. Itna sab karne se kya mila ???

15. ME PRIME MINISTER BAN GAYA GHOCHU

16. NAMO VICTORY

17. “The strategy that struck the right chord with the people of India”

18. Create a desired Image

19. INFLUENCE THE I N F L U E N C E R S

20. ONLINE NEGATIVITY

21. NA TERA, NA MERA, YE DESH HAI SABKA !!! SHARE UNBIASED VIEWS MODI JI I LIKE IT

22. Digitalisation is the path to Nation’s success.

23. Increase negativity for your competitor, Your positivity will be developed automatically…