ABOUT THE COUNTRY_ DELIGHT PRODUCTS.pptx

Country Delight provides dairy, fruits, vegetables, and other kitchen essentials with an integrated supply chain model. The company sources its products from trusted partners and delivers minimally processed, quality tested essentials within just few hours of sourcing.

1. INTELLECTUAL PROPERTY RIGHT(IPR) ASSIGNMENT-1 (COUNTRY DELIGHT )   Presented By-   S.SRIJA -2111CS010584. B.SURYA PRAVALLIKA-2111CS010609 .

2. Introduction. Founder & History . Mission . Vision Product /Services Offerings. Unique Features . Revenue & Growth . Current Scenario. Competitors. Awards &Recognitions. Key Challenges Conclusion. References TABLE OF CONTENTS:

3. Country Delight: Premium Dairy Brand in India • Country Delight is a premium dairy brand delivering fresh, high-quality dairy products directly from the farm to consumers. • The brand focuses on quality and transparency, offering a superior dairy experience while supporting local farming communities. • Founded in 2015 by Chandra Shekhar Gade and Nitin Kaushal , the founders aimed to fill the void created by the lack of purity and freshness in the Indian milk market. • The company initially focused on milk business in Delhi NCR and Pune , but expanded to include locally sourced milk products like bread, ghee, and paneer . • The company expanded to other large cities like Jaipur , Bangalore, and Mumbai . INTRODUCTION:

4. The founders of Country Delight are Chakradhar Gade and Nitin Kaushal They started the company with the goal of providing fresh, high-quality dairy products directly to consumers, emphasizing natural, farm-sourced ingredients and transparency in their supply chain . Their vision was to offer a better dairy experience while supporting local farming communities. FOUNDER :

5. 2015 : Country Delight was established with a mission to deliver high-quality dairy products sourced from local farms. 2016-2017 : The company began operations in a few key regions, focusing on building a robust supply chain and ensuring product quality 2018-2019 : Country Delight expanded its product range and geographical reach, introducing new dairy items like curd and paneer . 2020 : The company continued to grow its customer base and enhance its delivery network, adapting to increased demand and expanding its market presence . 2021-Present : Country Delight has continued to innovate and improve its offerings, strengthening its commitment to freshness and quality while supporting local farming communities. HISTORY

6. MISSION: Country Delight’s mission is to source milk directly from farmers and deliver it to customers’ doorsteps while ensuring that it is free from any harmful chemicals or additives.  VISSION: Country Delight’s vision is to provide customers with fresh and organic dairy products that are healthy, convenient, and sustainable.   MISSION &VISSION

7. PRODUCT : Fresh Milk : Curd ( Dahi ): Paneer (Indian Cottage Cheese ): Butter : Ghee: SERVICES OFFERINGS Direct-to-Consumer Delivery : Quality Assurance and Transparency : Flexible Subscription Plans: PRODUCT/SERVICES OFFERINGS:

8. 1. Farm-to-Table Freshness: Direct sourcing from local farms ensures milk is delivered within 24-36 hours of milking, guaranteeing exceptional freshness. 2. No Preservatives: Products are free from preservatives and additives, offering natural and pure dairy. 3. Transparency: Customers can trace their products back to the specific farms, building trust in quality. 4. A2 Milk and Ghee: Specialty products like A2 milk, known for easier digestion, cater to health-conscious consumers. 5. Subscription Delivery: Flexible, customer-friendly delivery options managed through an intuitive mobile app. 6. Eco-Friendly Packaging: Use of reusable glass bottles and sustainable practices to reduce environmental impact.   UNIQUE FEATURES:

9. REVENUE & GROWTH:

10. Currently, Country Delight is focusing on expanding its market reach and enhancing its supply chain efficiency. The company faces challenges such as fluctuating raw milk prices, ensuring consistent product quality, and managing logistical complexities. These issues impact the company's ability to maintain stable pricing and reliable delivery schedules. Country Delight is positioning itself to strengthen its market leadership while adapting to industry dynamics and consumer preferences. CURRENT SCENARIO:

11. COMPETITORS:

12. Maintaining quality control:  Ensuring that the milk and other dairy products delivered to customers are fresh and of the highest quality is crucial to the success of the business. However, this can be a challenge, especially when dealing with perishable products like milk. Logistics and delivery:  Delivering milk directly to customers’ doorsteps requires a well-organized logistics and delivery system. Ensuring that the milk is delivered on time and in good condition can be a challenge, especially in areas with poor infrastructure. Building trust:  As a relatively new player in the dairy industry, building trust and establishing a loyal customer base can be a challenge. This is especially true in a market where customers have long-standing relationships with traditional milk vendors. Competition : The dairy industry in India is highly competitive, with numerous players vying for market share. Country Delight has had to differentiate itself from the competition by focusing on quality, convenience, and customer service. KEY CHALLENGES:

13. Country Delight is well-positioned in the competitive dairy market, with a strong emphasis on quality, innovation, and customer satisfaction. The company's current strategies focus on enhancing operational efficiency, expanding market reach, and diversifying product offerings. As it navigates a landscape filled with established competitors , Country Delight’s future plans—spanning market expansion, technological advancements, sustainability initiatives, and customer engagement—are designed to solidify its market presence and drive long-term growth. By leveraging these strategies, Country Delight aims to reinforce its reputation as a leading dairy brand and effectively respond to evolving consumer demands and industry trends. CONCLUSION:

14. https://inc42.com/buzz/milktech-startup-country-delight-raises-25-mn-plans-to-launch-food-essentials/ https://www.scribd.com/document/634330837/Country-Delight-case-study-docx-1 https://www.ajuniorvc.com/country-delight-consumer-unicorn-milk-fresh-case-study-startup-tech https://www.scribd.com/document/624069624/country-delight https://traffictail.com/startups/country-delight-sucess-story/#about REFERENCE:

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