Actividad 5 Presentaciones efectivas Tecmilenio

Analisis breve de los logos de Ford y Krispy Khreme

1. Activity 5
Improving the
presentation
Edgar Mendoza
Erik Quintero
Blanca Humaran
Miguel Soto

2. Ford Evolution
Ford try to transmit heritage and trust, the oval and cursive symbolize tradition and
stability. Innovation and quality with the blue color reflects reliability, while the overall
design signifies forward movement and technological progress.

3. Characteristics
¿When?
1903: The original logo had an
ornate design with stylized
letters reflecting Victorian
aesthetics.
1907: The iconic cursive "Ford"
font was introduced,
representing a modern and
elegant look.
1912: The oval shape debuted,
with the inscription “The
Universal Car,” symbolizing
global expansion.
1927: The blue oval became
official, symbolizing quality
and reliability.
1957: The oval was refined with
a more vibrant blue and
simplified design.
2003: For the company’s
centennial, the logo was
modernized with cleaner
lines and subtle shading.

4. Benefits of yes/no
Changing the logo
Changing the logo Keeping the logo
Refreshing the Brand
Changing the logo allows Ford to align
with modern trends and appeal to
younger, more tech-savvy consumers.
Signaling Innovation
A new design can symbolize progress and
innovation, especially when tied to new
product launches like electric vehicles.
Staying Competitive
Logo updates can differentiate Ford from
competitors in a constantly evolving
market.
Brand Loyalty
A consistent logo strengthens recognition
and trust among long-term customers.
Cost Efficiency
Avoiding changes saves costs on
rebranding and marketing efforts across
global markets.

5. Recommendations
Sleeker Design: Ford could benefit
from a more streamlined and
futuristic logo to emphasize its push
toward electric vehicles and
innovation.
Modern Font Tweaks: Updating the
cursive while maintaining its
recognizable flow could signal
forward-thinking without losing
heritage.
Subtle Color Variations: Introducing
a gradient or metallic effect to the
blue could modernize the logo for
digital platforms.

6. Krispy Kreme
Evolution
The company try to tansmit tradition & nostalgia, the cursive and
color scheme reflect a long-standing heritage and family-oriented
feel. Quality and freshness with the bright, clean design suggests their
focus on delivering fresh, high-quality products.

7. Characteristics
¿When?
1937: The first logo has the
company name written in
dark red cursive, with the
initials in gray above it.
1978: Updated to a brighter
red, changing the font,
reversing the red and white
colors, and enclosed in a
distinctive triangular box
shape.
1991: The most significant
change, green is added,
the initials are removed,
the cursive returns,
enclosed in the shape with
red letters and a white
background, and the word
“doughnuts” is added.
2017: Minor changes, colors
are made more vibrant,
and the word “doughnuts”
is minimized.

8. Benefits of yes/no
Changing the logo
Changing the logo Keeping the logo
Attract New Audiences
A refreshed logo could appeal to a
younger demographic or those more
interested in healthier, modern options.
Reflect Innovation
Aligning the logo with new products or
growth strategies (e.g., expanding
globally) can communicate the brand's
evolution.
Strong Brand Identity
Krispy Kreme's classic logo is instantly
recognizable and tied to nostalgia,
maintaining customer loyalty.
Cost Savings
Keeping the same logo avoids the
financial and logistical expenses of a
rebranding campaign.

9. Recommendations
Logo Modernization: Introduce a
more minimalist design, reducing
the complexity of the current logo to
appeal to modern tastes.
Typography Refinement: Keep the
iconic cursive but explore sleeker
fonts to keep the retro feel while
updating for a contemporary
audience.
Color Palette: Explore more vibrant
or gradient-based color options to
make the logo pop in digital
formats.

10. ¡THANK YOU
FOR YOUR TIME
& ATTENTION!