Activity based on Marketing Campaign PPT

Marketing campaign

1. TRAVEL
GREEN,
LIVE FULLY
CREATIVE BRIEF SUMMER 2030 ADVERTISING CAMPAIGN
ECOSCAPE PRESENTED BY: CHRISTA MARIA ANTOUN
Summer 2030
Advertising Campaign

2. OUTLINEOUTLINEOUTLINE The Objective
The Brand
Target Audience
Creative Assets
Key Messaging
Visual Style
Timeline
Metrics of Success
Contact
CREATIVE BRIEF SUMMER 2030 ADVERTISING CAMPAIGN
PRESENTED BY: CHRISTA MARIA ANTOUNECOSCAPE

3. THE OBJECTIVE
The objective of this advertising campaign is to increase
brand awareness and drive sales among our target
audience. Through engaging storytelling and impactful
visuals, we will highlight the unique features of our
products, foster a strong community around our brand,
and encourage customer loyalty.
CREATIVE BRIEF SUMMER 2030 ADVERTISING CAMPAIGN
PRESENTED BY: CHRISTA MARIA ANTOUNECOSCAPE

4. AUTHENTIC
REWARDING
PURPOSE-LEAD
PASSION
SUSTAINABILITY
YOUTH-CENTRIC
THE BRAND
“The Green Ride” A digital, interactive cycling that
makes eco-friendly travel engaging
CREATIVE BRIEF SUMMER 2030 ADVERTISING CAMPAIGN
ECOSCAPE PRESENTED BY: CHRISTA MARIA ANTOUN

5. AGE 18-45 GLOBAL AUDIENCE ACTIVE
IMMERSIVE ENGAGED ONLINEETHICAL
TARGET
AUDIENCE
CREATIVE BRIEF SUMMER 2030 ADVERTISING CAMPAIGN
PRESENTED BY: CHRISTA MARIA ANTOUNECOSCAPE

6. CAMPAIGN
ELEMENTS
High-quality images or videos showcasing the virtual
bike ride preview in real-life context. The content
should include hashtags, brand mentions, or user-
generated content to increase engagement.
Instagram polls/ quizzes users to “vote” on next travel
location.
Interactive Content
STATIC
VIDEO
PAID
ORGANIC
Authentic content that aligns with the influencer's
brand. Should feel genuine rather than promotional. A
CTA might involve a unique promo code or direct links
to book flights.
Influencer Collaborations
STATIC
VIDEO
PAID
ORGANIC
CREATIVE BRIEF SUMMER 2030 ADVERTISING CAMPAIGN
ECOSCAPE PRESENTED BY: CHRISTA MARIA ANTOUN

7. VISUAL
STYLE
CREATIVE BRIEF SUMMER 2030 ADVERTISING CAMPAIGN
ECOSCAPE PRESENTED BY: CHRISTA MARIA ANTOUN

8. GAMIFICAITION
TURN
SUSTINABLE
TRAVEL INTO A
REWARDING
GAME
USERS EARN
FCOS PER
INGAGEMENT
TURN CYCLING
INTO A
CHALLENGE
UNLOCK
BADGES LIKE
“LIVE TRULLY”
CREATIVE BRIEF SUMMER 2030 ADVERTISING CAMPAIGN
ECOSCAPE PRESENTED BY: CHRISTA MARIA ANTOUN