Ad Tech (advertising technology) data flow

Advertising Technology (Ad Tech) flow between technology platforms between buyers (marketers) and sellers (publishers)

1. 1
WHAT A TYPICAL AD TECH STACK LOOKS LIKE
Private and Confidential © Prohaska Consulting LLC 2023

2. Advertisement
Investment Audience
1st-party Data:
CRM, Pos, Email, Social, Website
Trading Desk
Advertise
r
MediaAgency
Publisher
Dynamic
Creative Optimization
Ad
AdvertiserAd ServerRealtime
Bidding
Open RTB, PMP, Programmatic
Direct
Supply Side Platform(s)Demand Side Platform(s)
Ad
Exchange
Reporting
DashboardsDMP
2nd-party
Data
3rd-party
Data
CDP
Ad
PublisherAd Server
Consent
Management
Id
Management
Service
sTechnology
AdvertiserNeutralPublisher
2
DATA-DRIVEN AD TECH STACK
Private and Confidential © Prohaska Consulting LLC 2023