Adeftryani - Sosmed Strategy Deck - Example.pptx

Social Media

1. Social Media Marketing Strategy By Ade Fitriyani Rudiyanto

2. Table of Content Business summary Last Performance Social Media Potential Competitor Analysis Strategic Plan Content Plan Result Projection

3. Business Summary [Product knowledge] [Target market] [Unique Selling Point] [Brand identity]

4. Last Performance Content Pict Content Pict Period [DD/MM/YY/

5. Social Media Potential

6. Competitor Analysis Channel Competitor 1 Competitor 2 Competitor 3 Competitor 4 Facebook Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Twitter Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis :

7. Competitor Analysis Channel Competitor 1 Competitor 2 Competitor 3 Competitor 4 Instagram Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Tiktok Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis : Performance Followers : Followers growth rate Engagement rate Communication Hashtag Influencer/KOL Topics Best content [link] Analysis :

8. Competitor Analysis [Competitor 1] [Competitor 3] [Competitor 2] [Competitor 4] Details [Content pillar & winning content analysis] [Content pillar & winning content analysis] [Content pillar & winning content analysis] [Content pillar & winning content analysis]

9. Social Media Strategy Objective Strategies Tactics Measurement Outreach to maximum potential customer [Breakdown the objective into several strategies] Increase # of impression & profile visit Drive traffic to website Etc [Insert specific plan] 3 content plan with 3 different objective (virality, leads generation, product knowledge) etc [insert the KPI] +#% of impression +#% web traffic Etc Increasing engagement of the customer Gaining conversion [Ad text]

10. Social Media Strategy 50% 3 0% 2 0% Increase brand awareness Grow Community Engagement Improve Web Traffic Boost brand audience Leads generation

11. Social Media Strategy Awareness Social Media Ads Social Media Organic Key Opinion Leader Support content to wider awareness, focus on reach, not engagement Focus on engagement with target audience, deliver issues & product benefit as pain healer of the issues Build social proof

12. Social Media Strategy Consideration & Engaged Social Media Ads Social Media Organic Big Activity Support content to wider awareness, focus on reach, not engagement Maintaining product awareness by starting talk about product through content Special activity to “persuade” the to audience purchase and try the product, then indirectly review the product Key Opinion Leader Build social proof

13. Social Media Strategy Conversion Ads Support Social Media Organic Product Push Support content to wider awareness, focus on reach Maintaining product awareness and entertainment the audience Voucher & promo Key Opinion Leader Build social proof

14. Social Media Strategy Loyalty Ads Support Social Media Organic Activity Support content to wider awareness, focus on reach Maintaining product awareness and entertainment the audience Tap into suitable moment and build activity to get audience engagement

15. Your Social Media Tone Brand Logo Audience Tone of voice Language Purpose Demographic ? Occupation? Location? Concerned? Cheerful? Serious? Fun? Professional? Casual? Entertain? Instruct? Inform? Education?

16. Content Pillar Campaign Name Brand Campaign Content Pillar Pillar 1 Pillar 2 Pillar 3 Objective Objective 1 Objective 2 Objective 3 Key Message 1 Key Message 2 Key Message 3 Key Message

17. Content Calendar Sunday Monday Tuesday Wednesday Thursday Friday Saturday Pillar Brief Reference Content plan details

18. Result Projection