Adidas Company Analysis from the dmu student

Adidas

1. Adidas Group by:- Prajapati Isha – P2905820 Menon Mihir – P2898186

2. Business Idea: Faster community building around the adidas brand by events, competitions and social media. Personalized customization to design to unique products with colors, patters and branding option. Develop a comprehensive fitness app that integrates adidas products.

3. value or money in this idea: Higher prices because of better technology and unique options. Customers feel more loyal and connected because of new ideas. Money made from working with athletes, popular people, and designers. An app that you pay for to track fitness and change shoe settings.

4. Target audience: Target that audience which can connected with sports, fitness and active lifestyles. Targeting fans through sponsorships of global events and partnerships with sports teams A quality, style and performance in the clothing and footwear. Focus on delivering high-quality, long-lasting and stylish products that offer value for money.

5. Characterizes: Focus on performance High-quality products Style and trendiness Online app

6. What will your business do differently? Premium pricing due to advanced technology and customization. Increased brand loyalty and customer engagement through innovation. Revenue from collaborations with athletes, influencers, and designers. Subscription-based app for tracking fitness and customizing shoe settings.

7. SWOT Analysis for Adidas Strength: Strong global brand recognition and reputation. High-quality and innovative products. Strong endorsements and sponsorships with athletes and sports teams. Wide distribution network across multiple channels. Sustainability initiatives and eco-friendly product lines.

8. Weakness : High production costs due to focus on quality and sustainability Dependence on third-party manufacturers Limited presence in the North American market compared to Nike

9. Opportunities : Growing demand for sustainable and eco-friendly products Expansion into emerging markets Growth of e-commerce and digital marketing strategies Potential collaborations with fashion brands

10. Threats: Intense competition from Nike, Puma, and other sports brands Economic downturns affecting consumer spending Counterfeit products affecting brand image

11. TOWS Analysis for Adidas Strength-Opportunity (SO) Strategies: Leverage strong brand reputation to expand in emerging markets Use innovative product development to enhance sustainability initiatives Strengthen digital marketing and e-commerce presence

12. Strength-Threat (ST) Strategies: Increase investment in R&D to stay ahead of competitors Strengthen legal measures to combat counterfeit products Diversify product offerings to mitigate economic downturn risks

13. Weakness-Opportunity (WO) Strategies: Reduce reliance on third-party manufacturers by developing in-house production Enhance marketing strategies in North America to increase market share Invest in automation to lower production costs

14. Weakness-Threat (WT) Strategies: Focus on cost-effective yet high-quality production Improve supply chain management to reduce delays and costs Expand brand partnerships to compete with rivals

15. Weakness-Threat (WT) Strategies: Focus on cost-effective yet high-quality production Improve supply chain management to reduce delays and costs Expand brand partnerships to compete with rivals

16. E-Commerce Presence Map for Adidas Official Website – Direct sales platform, customization options, and latest collections Mobile App – Personalized shopping experience, loyalty programs, and exclusive releases Marketplaces (Amazon, eBay, etc.) – Reaching a wider customer base Social Media (Instagram, Facebook, TikTok, Twitter) – Brand promotions, influencer collaborations, and customer engagement Retailer Partnerships (Foot Locker, JD Sports, etc.) – Strengthening distribution network

17. Timeline for business concept implementation Month 1-2 : Market research and competitor analysis Month 3-4 : Product development and sustainability strategies Month 5-6 : E-commerce and digital marketing setup Month 7-8 : Partnerships with retailers and influencers Month 9-10 : Launch and performance tracking

18. Thank you.