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1. Digital
Marketing
Digital
Marketing
WARDIERE INC.
Presented by Hannah Morales

2. Digital marketing refers to the utilization of digital channels
such as websites, social media, email, and search engines to
promote products or services, engage with audiences, and
drive business growth in the online real.
IntroductionIntroduction to to
Digital MarketingDigital Marketing
DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.

3. Evolution ofEvolution of
Digital MarketingDigital Marketing
Over the YearsOver the Years
The evolution of digital marketing has been marked by the transition
from static web pages to dynamic, interactive platforms, the
proliferation of social media channels, the rise of mobile marketing,
and the increasing focus on personalized, data-driven strategies.
This evolution reflects a shift towards more targeted, engaging, and
measurable approaches to reaching and engaging with audiences in
the digital landscape.
DIGITAL MARKETINGDIGITAL MARKETING

4. Digital MarketingDigital Marketing
ChannelsChannels
Overview of various digital marketing channels
such as social media marketing, email marketing,
search engine optimization (SEO), pay-per-click
(PPC) advertising, content marketing, etc.
Advantages and disadvantages of each
channel.
DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.

5. Social Media MarketingSocial Media Marketing
0101 0202 0303
DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.
Strategies for
effective social
media marketing
campaigns.
Case studies of
successful social
media marketing
campaigns.
Tools and techniques
for social media
analytics and
monitoring.

6. DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.
Search EngineSearch Engine
OptimizationOptimization
(SEO) Marketing(SEO) Marketing
ChannelsChannels
Basics of SEO and its importance in
driving organic traffic.
Keyword research and optimization
strategies.
On-page and off-page SEO techniques.

7. DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.
EmailEmail
MarketingMarketing
0101
0202
0303
Crafting compelling email campaigns.
Personalization and segmentation strategies.
Email automation tools and techniques.

8. DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.
ContentContent
MarketingMarketing Importance of content marketing in
digital strategy.
Creating high-quality and engaging
content.
Creating high-quality and engaging
content.

9. Pay-Per-Pay-Per-
Click (PPC)Click (PPC)
AdvertisingAdvertising
DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.
Understanding Google
Ads, Facebook Ads, and
other PPC platforms.
Keyword targeting and
bidding strategies.
Ad copywriting best
practices.

10. AnalyticsAnalytics
and Measurementand Measurement
DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.
Importance of analytics in
digital marketing.
Key metrics to track for each
digital marketing channel.
Tools for analytics and
reporting.

11. MobileMobile
MarketingMarketing
DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.
Rise of mobile marketing and its
significance.
Strategies for mobile-friendly
websites and apps.
Location-based marketing tactics.

12. DIGITAL MARKETINGDIGITAL MARKETINGWardiere Inc.
TrendsTrends & &
Future OutlookFuture Outlook
Emerging trends in digital marketing such as
artificial intelligence, voice search,
augmented reality, etc.
Predictions for the future of digital
marketing and how businesses can
adapt.

13. THANK YOUTHANK YOU
DIGITAL MARKETINGDIGITAL MARKETING
WARDIERE INC.