Advance Digital Marketing Course in kochi

Advanced Diploma in Digital Marketing Training Course that is one of the best Offline course provided at DigiSkillz with the most comprehensive Digital Marketing training curriculum

1. ADVANCED
DIGITAL
MARKETING
https://digiskillzz.com/

2. Introduction to Digital Marketing
Harnessing the
Power of Online
Presence
Submitted by: Leeban babu
8/10/2024

3. AGENDA
What is Digital Marketing?
Importance of Digital Marketing
Key Components
Digital Marketing Strategies
Tools and Platforms

4. Definition: Digital marketing encompasses all marketing
efforts that use the internet or electronic devices.
Comparison: Unlike traditional marketing, digital
marketing allows for real-time communication and
engagement with consumers.
Evolution: From email campaigns in the 90s to social
media and AI-driven strategies today.
WHAT IS DIGITAL
MARKETING

5. Statistics:
Over 4.9 billion active internet users worldwide.
79% of consumers shop online.
Benefits:
Global Reach: Connect with a worldwide audience.
Cost-Effectiveness: Lower costs than traditional
marketing.
Targeting: Precision targeting based on user behavior and
demographics.
Engagement: Two-way communication fosters
relationships with customers.
IMPORTANCE OF
DIGITAL MARKETING

6. KEY COMPONENTS OF
DIGITAL MARKETING
SEO (Search Engine Optimization): Enhancing website visibility on search
engines.
1.
Content Marketing: Creating valuable content to attract and retain customers.2.
Social Media Marketing: Using platforms like Facebook, Instagram, and Twitter
to engage audiences.
3.
Email Marketing: Sending targeted messages to nurture leads and retain
customers.
4.
PPC (Pay-Per-Click) Advertising: Paying for ads to appear in search results and
on social media.
5.
Affiliate Marketing: Partnering with individuals or companies to promote
products.
6.

7. DIGITAL MARKETING STRATEGIES
Identify Target Audience: Understand who your
customers are.
Create Buyer Personas: Develop detailed profiles to tailor
your messaging.
Develop a Content Strategy: Plan the types of content
you’ll create and share.
Multi-channel Approach: Engage customers across
various platforms (social media, email, etc.).

8. Google Analytics: Track website traffic and user
behavior.
SEMrush: Keyword research and competitive analysis.
Hootsuite: Social media management and scheduling.
Mailchimp: Email marketing and automation.
Buffer: Social media scheduling and analytics.
TOOLS AND PLATFORMS

9. Thank you.