Advantages and disadvantages of different channels of communication

1. ADVANTAGES AND DISADVANTAGES OF DIFFERENT CHANNELS OF COMMUNICATION Presented to : Ms.Prabhnoor Khurana Ma’am. Presented by: Shivani Rana (BBA 1 ST Semester)

2. What Are Communication Channels? In an organization, information flows forward, backwards and sideways. This flow of information is called communication.  Communication channels  refer to the way this information flows within the organization.

3. INTERNAL COMMUNICATION Sharing of information within organisation . E.g. Speech, telephone,radio,mails,fax etc.

4. DOWNWARD,UPWARD AND HORIZONTAL COMMUNICATION

5. COMMUNICATION CHANNEL CONCEPT FORMS ADVANTAGES DISADVANTAGES DOWNWARD Message flows from higher to lower level. Orders Instructions Bulletins Meetings Discussions etc. Useful for management Good organization Useful for employees Superiors well informed A sense of belonging Time consuming Distortion Over and under communication No confedential matter UPWARD Message flows from lower to higher level Progress reports Suggestions Grievances Discussions Fosters friendly relations Provides feedback Introduction of new policies Two-way process Resistance from employees Indecisive superiors Message not heard Possibility of bitter relations. HORIZONTAL Message flows within the same level It is 100% oral with mutual interaction Saves time Immediate feedback Co-ordination and co-operation Checks grapevine Creates jealousy Disruption if used in excess Waste of time in gossiping Rivalries

6. EXTERNAL COMMUNICATION Sharing of information to the people outside the organization. E.g. E- mail,posters,advertisements and other forms of multimedia marketing.

7. COMMUNICATION CHANNELS CONCEPTS FORMS ADVANTAGES DISADVANTAGES FORMAL Transmits organizational information News letters Annual reports etc. Easy communication system Permanent record Quick accomplishment of work Systematic and disciplined Inflexibility Lack of initiative Time consuming Impersonal manner INFORMAL Communication which takes place between sender and receiver having informal relationship Exchange of messages Jokes Rumors Clarifications Gossips etc. Interpret Present grievance Alternate system Improved relationship Increased efficiency Distort meaning Spreads rumors Misunderstanding Maintaining secrecy is impossible Difficulty in controlling

8. Conclusion Communication between employees is a process that helps people manage , create and sustain organizational operations. Conflict is one disadvantage of communication. Employees may use communication to disagree and argue with each other and with management. Conflict causes tension among employees and can halt operations, disrupt meetings and prevent task completion.  Communication channels—or the media through which messages are sent—can have an influence on the success of communication. Each channel has its own advantages and disadvantages in communicating a particular message.

9. ANY QUERIES ?