Advertisement

Fully described every types of advertisement both classified and commercial.

1. ADVERTISEMENTS

2. MEANING Advertisements is a public notice or announcement, especially one advertising goods or services in newspapers, magazines, on poster or broadcasts. It is a very potent tool for promoting sales and services. It attracts immediate attention of public.

3. In the paper, a question on a Classified Advertisement will test the following value points: Format – Suitable heading/ classification e.g. CAR FOR SALE (in capitals) 1 marks Content – Subject matter including content address/number 2 marks Expression –grammatical accuracy, spellings, suitable style 2 marks There is penal marking for exceeding word limit M arking scheme

4. Classified Advertisements They have categorized into columns according to different cases They have written in short catchy phases and words. The language used is simple, factual and formal. All the relevant information are provided. Contact name and address is given. They are written in a box to attract attention.

5. Let us study various types of classified advertisements with the help of examples.

6. Important classified advertisements. Situation Vacant Situation Wanted Sale and Purchase To Let Educational Institutions Lost and Found Travels and Tours Matrimonial

7. 1. Situation Vacant Include these essentials Details: Begin with “Wanted” or “Required”. Name of the Organization. Address. Name of vacancy Number of vacancy Essential Qualification. Preference : Male/Female Salary, opportunities for promotion or growth Application /Interview procedure Contact address

8. Q. Hotel Lake view, Udaipur, needs young and smart lady receptionists. Write an advertisement to be published in the ‘Situation Vacant’ column of the newspaper. SITUATION VACANT Wanted convent educated, smart and young ladies in the age group 21-25 with pleasing personalities and fluency communication to work as receptionists for a reputed five star hotel. Knowledge of a foreign language besides English will be preferred. Handsome salary and perks. Apply up to 30 th June with complete bio-data and recent passport size photograph to Personal Manager, Hotel Lake View, Udaipur.

9. 2.SITUATION WANTED Here it is an individual who seeks a job. Include the following essential details: Qualification and experience. Age and sex. Nature of the job sought. Minimum salary acceptable. Contact address and phone no.

10.   Q . You are Rajesh Kumar of Shastri Nivas - Kanpur. You have just passed B Tech civil Engineer seeks a job, excepted salary 25000. write an advertisement for the situation vacant column of the newspaper. SITUATION WANTED A first class B Tech civil Engineer from Calicut university seeks a job in or around cochin. Presently working with a private firm in Calicut. Salary expected 25000. Please contact. Rajesh Kumar – Shastri Nivas - Kanpur Phone [phone]

11. Q. You are Ankit of C-3, keshav puram Delhi. You are young man of 35 with seven years of experience as an expert executive. You seek an immediate change to some prestigious export house in Mumbai / Bangalore. Draft a suitable advertisement for the ‘Situation Vacant’ column of a National Daily. SITUATION VACANT A highly experienced young export executive in top Export house needs change to some prestigious export house in Mumbai / Bangalore. Familiar with E-commerce marketing administration advance license etc. Minimum salary expected 35,000+perks. Please write to Ankit , C-3, keshav puram Delhi. Mob.[phone]

12. 3. SALE AND PURCHASE Essential Details (General) Begins with for Sale/Purchase or Available/Wanted. Mention the type of accommodation/ Vahicle /Household item. Give a brief Physical description. End with Contact address & Tel. No.

13. Property : (Specific details) Specify size, floor, number of rooms etc. Mention fixture and fittings. Give the location or surroundings. Price expected. Q. You want to sell your flat in Ashok Vihar. Write out an advertisement giving necessary details in about 50 words. FOR SALE For Sale Ashok Vihar, DDA flat, first floor, two bed rooms. Drawing/Dinning with full interiors, Car parking available. North/park facing, located near main market. Reasonable price. Contact: M.L. Goyal, 8585625212.

14. (b) Vehicle : (Specific details) State Model/year of manufacturing. Specify the condition/ mileage done. Give colour, accessories etc. Price expected/offered. Q. You want to sell your Maruti Car. Draft a suitable advertisement in about 50 words to be published in the ‘For Sale’ column of the times of India. FOR SALE Available Maruti 800 DX, 2000 Model in the excellent working condition. White scratch less, self driven, sparingly used. Average 50 km. in a liter. Al accessories intact. Expected price not below 1.40 lacs . Contact. Malhotra , 8584575784

15. (c) Household goods: (Specific details) Mention brand, model, year of mfg. Specify material, in case of furniture. Give the present condition. Quote price offered / expected. Q. You have transferred to another city. You want to sell certain household goods. Draft a suitable advertisement to be inserted in the newspaper. FOR SALE For immediate sale white LG Washing Machine, Model PX-7 purchased 2000, ONIDA CTV 25, 1999; sofa set for 7; oval – shaped dining table with 8 chairs. All in excellent condition. Owner transferred. Contact vikash , phone.[phone].

16. 4. TO LET Essential details: Begin with ‘wanted’ or ‘Available’ Type of accommodation Brief description Rent expected Contact address & phone no.

17. TO LET Available on rent Sushant Lok , Ansals MIG lats , II floor,two BHK , lobby , balcony, fully furnished, well-ventilated. Walking distance from main market & taxi stand. Rent expected 10,000(fixed). Company lease preferred. Contact Akash 2B54, Keshav puram m.45758875 Q. You want to let out a flat. Prepare an advertisement to this effect for publication in a newspaper, giving location of the building, nature of accommodation, rent expected etc.

18. Q. You are the General Manager Coal India Ltd., New Delhi. Write an advertisement to be published in a newspaper for suitable accommodation on rent to be used as a guest-house for the company. ACCOMMODATION WANTED Coal India, New Delhi wants suitable accommodation on rent to be used as a guest house. Minimum carpet area of 2500 sq. feet in a posh South Delhi area proffered. Interested parties may contact please 36, Lawrence road, New Delhi or phone.[phone]

19. 5. EDUCATIONAL INSTITUTIONS Essential details: Give the name of the institutions/its past record Mention the course offered, duration List of facilities available and fee structure Specify the eligibility condition Quote the last date for registration/application End with contact address & phone number.

20. Q . You are the director of coaching academy. Write an advertisement for publication in newspaper, for admission to the various courses being provided in your institutes. EDUCATIONAL Apex Business Management Institute offers one year diploma courses in computer programming and business management. Eligibility – Senior Secondary. Batches of 20, subdivided into 4 groups for practical training/field work. Excellent faculty. Fee Rs.2500 payable quarterly. Last date for submitting applications- 25 June. Contact, Director AMBI or phone. [phone].

21. Q. You are the secretary of Institute for Carrier Guidance, Sector 15, Gorgon specializing in Career guidance and counseling. Draft a suitable advertisement to be published in the daily newspaper. CARRIER COUNSELLING Institute for Carrier Guidance, Counseling and Development of Personality holding summer camps from 1 st June. Facilities for games, group discussions, personality development packets, elocution, interviews and histrionics. Training by panel of experts. Career oriented may apply by 15 th June. Contact, Secretary, Institute of Career Guidance, pitampura, Delhi. Contact.5885784585

22. 6. LOST AND FOUND Essential Details Begin with ‘lost ’ or ‘found’ Specify item Brief physical description. When / where lost or found. Reward if any Contact address and phone no.

23. Q . You have lost your purse. Draft an advertisement suitable to given in the local daily. (Invent details). Your advertisement should not exceed 50 words. LOST AND FOUND Lost black leather purse in DTC bus ( route no. 225), while travelling between Lucknow Road and Red Fort. Besides cash it contains some very important bills and receipts. Finder will be suitably rewarded. Please Contact: Aryan B-25, Rohini New Delhi. Mobile.[phone]

24. 7 TRAVELS AND TOUR Essential Details Being with’ package available’ etc Name of travel agency Destination and duration Details of package-food/ boarding/lodging/sightseeing etc Cost and discount if any. Contact address and phone no.

25. Q. Sita Travels, KD-12 / pitampura , New Delhi offers a package tour for 3 nights/4 days in Mauritius for Rs. 10,000 per person. Draft an advertisement for publication in the national daily in about 50 words. Give necessary details. TRAVELS AND TOUR Attractive package available for Mauritius, 3 nights/ 4 days, breakfast and dinner, stay at 3-star hotel, sight seeing included. Rs. 10,00 per person. Special discount for early birds. Contact: Sita Travels, Kd-2 / pitampura , New Delhi. Mobile-8586070797

26. 8. MATRIMONIALS Essential Details Begin with Wanted/Alliance or Proposal invited. Service/Profession – income Qualities sought in partner. Mention groom / bridge groom height, age, caste, religion, complexion, educational qualifications Phone number / post box no. and name of news paper.

27. Q. Write an advertisement for the ‘Matrimonial’ column of a newspaper for a Bisa Aggawal girl, working as Sales Officer in a leading export house. BRIDEGROOM WANTED Proposal invited for a Bisa Aggarwal girl, 25 years, 158 cm, working as Sales Officer in leading export house, income in six figure per annum. Parents having business at Mumbai and Overseas. Boy’s merit main consideration. Professional with business background preferred. Early and decent marriage. Write to Box No. 7845, Times of India, Mumbai.

28. Commercial advertisement

29. Main characteristics: Designed for commercial purpose More space, more expensive in terms of the advertising cost. Visually attractive with catchy slogans/ with expression and pictures or sketches Varying font size or shape Language; colorful and lucid.. Proportionate spacing with appealing overall arrangement

30. Essential details:  Name of the company/ institute/organizers etc Detail regarding products/event/ educational course etc Special offer or discount if any Address of the company/institute/organizer etc

31. Some examples of Commercial advertisement

32. assignment

33. Q. You are the Personnel Manage o a leading industrial group. You need a lady receptionist capable for handling the large EPABX, Computer iterate graduates, fluency in English, pleasing personality preferable. Write out an advertisement for publication in a newspaper. Q. RKD Financial Services Ltd, 91 Nehru Place requires a company secretary for its corporate office urgently. Write out an advertisement for a walk-in-interview to be published in the classified columns of a local newspaper.

34. Q. You are a Chartered Accountant with ten years experience. You need a part-time whole time job. Draft in 50 words an advertisement for publication in the ‘Situation Wanted’ column of a national daily. Q. An experienced Production Manager conversant with largest techniques in cement production seeks placement in a reputed company. Write an advertisement or publication in the ‘Situation Wanted’ column of a national daily.

35. Q. You are Manager, Infocom Network B-4/ Keshav Puram, New Delhi. Draft an advertisement offering office furniture for sale. Give advertisement. Q. You want to let out a portion of your newly constructed independent house. Write an advertisement to be published in the ‘to let’ classified column of the express New Delhi.

36. Q. As a Managing Director of a bureau providing tutors for home coaching write out an advertisement to be published in the classified column of a newspaper. Q. You have lost your briefcase containing some important documents. Write an advertisement in about 50 words for insertion in a local daily. Give details of the briefcase and your contact address.

37. Q. Vivek Travels, 99 Rohini, New Delhi, offering attractive holiday package at Chail for 2 nights/3days in Rashi Resort at concessional rates. Draft an advertisement for ‘Travel & Tour’ column of the newspaper. Q. A retired army officer is looking for a suitable match for his smart, convent educated daughter. Write out a matrimonial advertisement for publication in a newspaper.

38. Thank you By : Prem Kumar Mishr a XII-A