Advertisement in newspaper

1. Advertisement Advertisement in Newspaper By Monika Paliwal

2. Advertisement Paid form of communication Non personal- direct to mass Identified sponsor Inform and persuade

3. Advertising Media Print media- newspaper, magazines Electronic media- TV, radio, internet Outdoor media- posters, signboards, wall writing, Direct mail advertising- sales letters, brochures Other media- loudspeakers, specialty advertising

4. Print media- advertising in Newspaper Types of ads- Display ads Classified ad

5. Display advertising A display advertisement is a written message, often accompanied by an illustration or photograph, which can be placed in any section of the newspaper except editorial page and classified section. It contains- text, logos, photograph, location maps etc

6. Display ads cont…. 2 types of display ads- National Local Rate of display ads- Factors- Size of the ad (Full page, Half page, Quarter page or other Custom Sizes. ) Use of color Graphics chosen Type style and size of text

7. Pg 3 Half pg, back pg

8. Full pg ad, national

9. Local ad

10. Classified advertising Run in the classified section Arranged in sub heads or grouped into categories such as- “for sale- mobile” “wanted- kitchen appliance” “services- plumbing” “recruitment- technical”

11. Classified cont…..

12. Classified cont…. It contain text, white space, colors, photos, boarders Rate of classified- usually charged by the line, The price varies with the number of insertions desired and the particular days chosen.

13. With boarder Display classified ad Text classified

14. Benefits through Newspaper Large circulation- reach to large number Quick advertisement Effectively low cost Immediate and enhanced response

15. THANK YOU