Advertising agency and functions

advertising agency and its function by Jiyas k

1. ADVERTISING AGENCY AND ITS FUNCTIONS JIYAS K MBA Marketing IMK TRIVANDRUM

2. ADVERTISING AGENCY Firm that 1)Creates new promotional ideas, 2)Designs print, radio, TV, and internet advertisements 3)Books advertisement space and time, 4)Plans and conducts advertising campaigns, 5)Commissions research and surveys, and 6)Provides other such services that help a client in entering and succeeding in a chosen market

3. An advertising agency is a service business dedicated to creating, planning and handling advertising for its clients It is service provider that works for clients to create an effective and goal oriented advertising campaign aimed at representing the company positively in the eyes of its target customers

4. F unctions 1.Account planning Advertising agencies typically have account planners who work as the go-between for the client and the agent. They ensure that client needs are expressed to the research and creative teams.

5. Marketing research Advertising agencies work with companies to establish the characteristics of their target markets through marketing research. Creative Advertising agencies are known for their creative output, which can include website design, advertising copy, magazine advertisements, and radio and television commercials.

6. Selling Advertising Space In the process, they work to secure advertising placements for customers either online, in print, on television or on the radio.

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