Advertising and democracy ppt

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1. ADVERTISING AND DEMOCRACY BY-PARTH JAIN VII-E topic

2. index S.no TOPIC SLIDE NO. 1 2 ADVERTISING DEMOCRACY 3 4 3 RELATION 5,6 4 ROLE OF ADVERTISING ON A DEMOCARATIC COUNTRY 8,9 5 ETHICAL DEBATE 10 6 BENEFITS 11 7 DISCRIMNATION 12 8 AWARENESS 13

3. ADVERTISING Advertising is a powerful medium, I t persuades the customer to purchase a particular product or service by describing its good points, which are mostly exaggerated. It is a method of mass promotion in which a single message can reach a large number of people. It spreads its message to the consumers by making use of mass media like , newspaper, internet, billboards, direct mailing,etc .

4. Democracy  in modern usage, is a system of government in which the citizens exercise power directly or elect representatives from among themselves to form a governing body, such as a  parliament .Democracy is sometimes referred to as "rule of the majority ". Democracy is a system of processing conflicts in which outcomes depend on what participants do, but no single force controls what occurs and its outcomes .

5. Relation between advertising and democracy Advertising plays an important role in providing the required information about any product, service or idea to the general public. It also allows people to form their opinion and participate in democratic debates and discussions . There is very close relationship between advertising and democracy.

6. . Media helps to prepare cultural and political diversity in the country. Advertising also communicates the policies and politics of the government to the society so that the citizens can make their opinion about the policies and ideas of the government. Right political choices are very necessary for the healthy society and also for the success of the democracy. Hence the advertising plays an very important role in decision making regarding democracy

7. The Role of Advertising in a "Democratic" Society In so-called “democratic” societies, advertising of consumer products has remarkable success increasing demand for consumer products by manipulating people’s unconscious desires. The prerequisite for a democracy is maturity, in the sense of a rational, autonomous self-determinacy, which should lead to a suspicion of the methods used to sell many consumer products. Under the economic conditions faced by one today, one is forced into a situation in which one is unable to determine the nature of one’s own existence in vital ways. Immaturity, conformity and dependence are consequences of this economic condition

8.  Democratic values are important to everyone, both the mature individual and the immature individual alike. These values of rational self-determinacy, autonomy and maturity are being sold to people in very phony and dangerous ways. This paper argues that, advertising – by manipulating conditions of immaturity, conformity and dependence – is incompatible with the aims of democracy, which requires autonomous, free thinking, and mature individuals to determine themselves in order to participate appropriately in governing their society.

9. Benefits of advertising           1. It aims to change attitude and behavior of the public and bring about positive changes in the society like advertising campaigns for Polio drops, ORS, etc.           2. Social advertising has benefitted many public awareness programmes like importance of mother’s milk for the baby, method of making baby food at home with pulses and grains, need for hygiene etc           3. The Indian government has successfully protected the public interest by banning the advertising of tobacco and alcohol on radio, television and newspapers.

10.   How does advertising create discrimination in the society? . 1.  Small businesses do not have the money to spend on advertising. But they have to compete against highly advertised items that make the people believe that branded and packed goods are better. Thus, brands can create discrimination in the society which is undemocratic and create inequality among the masses.           2. Advertising engrains stereotype attitudes. Some advertisements show a family sitting on the table and woman cooking the food. The men are invariably shown buying computers or cars. The type of advertisements creates gender discrimination and hence, is against the basic principles of democracy.           3.  Many people cannot afford branded items. They feel that they are failing in their duty by not providing a particular brand of flour for their growing children. This creates distance between the rich and the poor .

11.   How do advertisements help in creating awareness among the citizens? 1. Advertising has played an important role in making us aware of our responsibility towards the society. A documentary film by the ministry of social welfare shows that girls are as capable of achieving success in their chosen fields as the boys are, when given the opportunity. It motivates the people to send their daughter to school and not think of them as a burden.           2. Adverstising is capable of reaching out to a large audience. Advertising techniques can be used to create the awareness among the people and motivate them to take necessary precautions. Such advertisements may be related to water conservation, energy conservation, deforestation etc. 3) Advertising is also used by many other organizations to inform the public about their objectives . achievements and projects. They are political parties, interest groups, religious groups and defence services.

12. I would like to express my special thanks of gratitude to my teacher Mrs. Indu Narang ,who gave me the golden opportunity to do this wonderful project on the topic ADVRTISING AND DEMOCRACY, which also helped me in doing a lot of Research and i came to know about so many new things I am really thankful to them. Secondly i would also like to thank my parents and friends who helped me a lot in finalizing this project within the limited time frame. ACKNOWLEDGFEMENT

13. BIBLIOGRAPHY https://brainly.in/question878529 https://brainly.in › Secondary School › Social sciences www.diva-portal.org/smash/get/diva2:239802/FULLTEXT01.pdf Quotefancy.com