Advertising copy

a ppt that will help you get all the information about ad copy.....thank you REGARDS JUNAID AHMAD KHAN

1. ADVERTISING COPY PRESENTED BY:- JUNAID AHMAD KHALID HAMEED SUYASH NIGAM SHIVAM AHIRWAR VISHESH AGARWAL

2. Advertising copy It includes all the elements of an advertising messages whether printed or broadcast. In print media: it includes the heading, sub-heads, picture, caption, logo, borders & other illustration & visual symbols. In TV: motion, sight, sound, ( words spoken by the characters in script, plus music & sound effects as well as illustrative materials, actions, & even camera cues.

3. Prerequisite\essential qualities of good advertising copy It should have Attention value. It must be Suggestive value. It should have conviction value. It should be Emotional value. It should educate the people.

4. Continued... It should be simple. It should be true. It should have motivational value. It should have memorizing value.

5. Types of advertising copy SCIENTIFIC COPY DESCRIPTIVE COPY TOPICAL COPY NARRATIVECOPY INSTITUTIONAL COPY

6. CONTINUED... PERSONALITY COPY QUESTIONING COPY EDUCATIVE COPY CONVERSATIONAL COPY SUGGESTION COPY ANNOUNCEMENT COPY

7. Preparation of advertising copy:- It may be divided into three parts:- Description of advertisement. Selection of pictures. Preparation of layout or design of advertising copy.

8. Description of advertisement In this part we determined all the facts to be given in advertisement copy.  Advertorials are  advertisements  that appear in the media, be it magazines, newspapers or websites . The product, title of advertising copy, name of advertiser & features that may encourage to the prospective customers to purchase the product.

9. Selection of pictures An advertising copy contain generally some pictures as they may attract the consumers. Like Showing the production process. Pictures of the consumer using the product. Pictures showing comforts & benefits. Pictures showing with its trade mark etc...

10. Preparation of layout At the last stage advertising copy is prepared by the enterprise. Designer of enterprise sets the pictures along with advertisement message in suitable attractive & appealing style. When the designer finals the copy and it sent for printing, thus ad. Copy ready for advertising.

11. thank YOU!