Advertising layout ppt

1. ADVERTISING LAYOUT Layout is a plan , arrangement overall structure blue print of advertising copy. It arranges headlines, sub-headlines, slogans identification marks, boxes, text-body, blurbs closing idea, etc.., in the systematic manner. Its main purpose is to secure higher attention by presentation of headlines, slogans ,illustrations in most effective manner. Layout means two thinks: in one sense , it means the total appearance of the advertisement – its design and the composition of its elements ; in another sense , it means physical rendering of the design for the advertisement – its blueprint for production purpose”.

2. Components of Ad layout Background Border Caption Coupon Body copy Creativity Decoration Heading Illustration Signature Name plate or Company Logo Price Product Slogan One second test Space Sub- Heading Test Trade Marks Colours.

3. Format of Ad Layout Picture window: A large picture dominates the layout , much like a picture window , often in the front of house. Multi- Panel : This Layout consists of equal –size boxes and is useful for showing several items at a time. Split : This type of layout looks as if the page were divided into sections it can be split vertically , horizontally or diagonally and can be broken into two or more section Frame: When a layout has a border , it is called as frame ad. The border can be a thick or thin rule , a visual, or type that runs around the layout. Circus: This is layout that can look disorganised. Although designers usually detest circus ads, they are often used for supermarkets, electronic retailers, automotive dealerships, garden nurseries , and the tire and can be very effective . Rebus: when a layout includes picture that substitute for words , it is called a rebus Ad. If the ad were for a pizza shop , the ad could real like this ; “Do you love picture of a slice of pizza ?.” with lots and lots of picture of cheese? Then , it is a clock ‘s face for the word “ time” to try our cheesiest picture of pizza with tons of cheese ever!”

4. 7. Mondrian : when there are different-size objects to show in the layout, using various size of rectangles can unify the design. Named after the style of Dutch painter Piet Mondrian , the Mondrian offers a sound way to showcase unrelated objects in an organised way. Picture caption : here images are accompanied by a little bit of copy. This format makes it easy for the reader to quickly grasp the image and product information as one units. Cartoon : Any layout that uses cartoon illustration as a visual is considered a cartoon format. Comic Strip: just like the comic in newspaper , the comic strip format has several boxes of cartoons that continues the message from one Letter inspired to the next. Letter inspired : In this from of layout letter is an important part of the design . It can be used as the main format for a layout. For example, the copy blocks can be set in the shape of letter, one large letter can dominate the page , or the visuals can be text wrapped to suggest a letter.

5. Big Type : Many retail sales ads use gigantic type to make sure that it is seeing by people. Spot Colour : Some layouts are black and white with just a touch of another colour in certain spots. For Example :a florist could be showcasing red roses by using red just for the roses in a black and white ad. Special Effects : Layout that look as if the corners were burnt or as if someone took a bite out of the side are examples of special effects. Strip (vertical or Horizontal ): Ads that are narrow and tall or wide and short are called strip Ads. Because they take up a vertical or Horizontal strip of page. For example : , to show a four –scoop ice-cream cone , a vertical strip ad would be ideal. Double truck : when a layout goes across two pages , it is called as spread or a double truck.

6. Designing layout for Advertisements Thumbnail Sketches: The thumbnail sketch , or thumbnail is a small , rough , rapidly produced drawing the artist uses to visualise layout approaches without wasting time on details. Thumbnail are very basic. Blocks of straight lines indicate text placement , and boxes show placement of visuals. The best sketches are then developed further. Rough layout: In a rough layout, the artist draws to the actual size of the ad. Headlines and subheads suggest the final type style, illustrations and photographs are sketched in, and body copy is simulated with lines. The agency may present rough to clients-particularly cost conscious ones.

7. 3. Comprehensive: The comprehensive layout ,or comp is highly refined facsimile of the finished Ad. A comprehensive is generally quite elaborate ;with elaborate , with coloured photos press on learning Photostats of sub-visuals and a glossy spray coat. Today , copy for the comprehensive is typeset on computer and positioned with the visuals, and the ads are printed as a full - colour proof. At this stage ,all visual should be final. 4. Dummy : A dummy presents the handheld look and feel of brochure, multi-age material , or point of purchase displays. The artist assembles the dummy by hand, using colour makers and computer proofs, mounting them on sturdy paper, and then cutting and folding them to size. A dummy for a brochure, e.g. Is put together, page by page, look exactly like the finished product.

8. 5. Mechanical (Paste –up): The types and visuals must be placed into their exact for reproduction by printer. Today , most designers do this work on computer, completely by passing the need for a mechanical . Some agencies, still make traditional mechanicals where black type and line art are pasted in place on a piece of white art board- called a paste up – with overlay sheets indicating the hue and positioning of colours. 6 . Approval: The work of copywriter and art director is always subject to approval. The larger the agency and the larger the client , the more formidable this process becomes. A new Ad concept is first approved by the agency’s creative director. Then the account management team reviews it . Next , the client’s product managers and marketing staff review it , often changing a work or two some or sometime rejecting the whole approach. Both the agency ‘s and client ‘s legal department scrutinise the copy and art for potential problems. Finally the company ‘s top executive review the final concept and text.