Advertising Marketing for attention.pptx

Advertising Marketing for attention

1. Rating Advertising

2. What is advertising? Advertising  -  is information disseminated in any way, in any form and using any means, addressed to an indefinite circle of people and aimed at drawing attention to the object of advertising, generating or maintaining interest in it and promoting it on the market.

3. Advertising function Customer acquisition Sales increase Sales regulation

4. Requirement A prerequisite for the emergence of demand, as well as for the creation of advertising, are needs. Needs determine the activity of people and at the same time subordinate it to themselves.

5. The influence of advertising on the demand line Advertising tries to convince the buyer that such and such a product has outstanding properties. This leads to the following consequences: The demand line shifts to the right (if the advertisement attracts the attention of buyers and arouses their desire to buy this product) The elasticity of the demand line decreases (if advertising convinces the buyer that this product is the best and does not have full-fledged substitutes) О Q , Оз 0.2 Q

6. Advertising and promotion of consumption can be taken at consumer choice, providing consumers with true or misleading information that affects their preferences.

7. The greater the demand for a product, the easier it is to use advertising to stimulate or regulate it. If goods or services are unknown or little known to consumers, then demand for them will be limited.

8. Advertising carried out late or long before the product appears on sale will be unsuccessful. . This also applies to advertising that is carried out with a disproportionate intensity in relation to the number of goods offered to the consumer. Advertising campaign failure 1993

9. Offer - After the advertising campaign, the manufacturer starts: - Develop and improve products to meet customer needs Look for a place for a product where more consumers could buy it Set a competitive price. Advertising begins to stimulate product change. Thanks to successful advertising, the company can expand its production and thereby get a greater effect.

10. Advertising activity leads to economic profit. Economic profit with free entry into the industry attracts competitors. New and existing firms will repeat the advertising campaign, which means that the average cost will increase.

11. General advantages of advertising Thanks to commercials, the society begins to participate in programs for the protection of wildlife, in programs for the protection of priceless historical and cultural masterpieces of countries - fine arts, architecture.

12. The Evolution of Advertising

13. Cons of advertising User Behavior Manipulation Annoying ads Tobacco and alcohol advertising Fraud about product quality .

14. Thank you for your attention! NEKRUZ B