Advertising set texts.pdf127400582858202

Media advertising presentation

1. Advertising: Set Texts
Fleur de Bruxelles

2. River Island
LABELSAREFORCLOTHES
Media Language and AIDA

3. •Within this advertisement the AIDA principles have
been used to create an effective marketing approach
and maximize the impact of the ad.
•To capture the audience's attention River Island have
used the red color to pop behind the focus as its eye
catching and draws notice. Also, the use of the
slogan at the bottom is clear and bold attracting
those who already know the brand name or even
those who are new.
•To draw an audiences interest the imagery must be
symbolic or meaningful to stand out and intrigue
those passing. For River Island, they have captured a
man with a disability in their clothes modelling for
them, highlighting originalism and how there's not a
standard which should be met to feel confident and
free within your body.
•To grab an audiences, interest its important for the
advert to portray a meaning. In the River Island
advert they have used typography in the hashtag
labels are for clothes. This can draw a wide audience
into the advertisement as it symbolizes how you
shouldn’t feel defined by a size or label representing
diversity and individualism .

4. DOVE
REAL LIFE REAL BEAUTY
Media Language and AIDA

5. Dove Advert
Within this advertisement the AIDA principles have been used
to ensure their message targets their audience.
To capture the audience's attention Dove have used the
natural day to day image to focus on the sense of normality
instead of a famous model. One of Doves main messages
represent natural beauty, so the image here represents the
reality of a mother's life rather than the expectations made.
To draw their target audiences Dove have not followed a
specific color scheme or feminine background/atmosphere .
Instead, they have just formed a regular typical scene of a
mother cooking with her kids around. This symbolizes their
message and aim of symbolizing normality.
To grab an audiences, interest its important for the advert to
portray a meaning. In Dove advert they have used typography
in caption REAL LIFE. REAL BEAUTY. This can draw a wide
audience into the advertisement as it further recognizes their
message and targets a wide range of customers. Also the
layout is from top to bottom left to right making it readable
and clear.

6. SHELTER ADVERT
MEDIA LANGAUGE AND AIDA

7. Shelter Advert
•Within this advertisement the AIDA principles have been used
to create an effective marketing approach and maximize the
impact of the ad.
•To capture the audience's attention Shelter have used the red
and black as their man colors to focus the image around as its
bold and eye catching but also creates a dark powerful
atmosphere. Also, the use of the slogan at the bottom is
attracting those who already know the organization name or
even those who are new, as it portrays their meaning for those
in need .
•To draw an audiences, interest the imagery must be symbolic
or meaningful to stand out and intrigue those passing. For
Shelter, they have captured 3 people looking directly at the
camera with a serious expression. This immediately
represents their depth and meaning as an organization
seeking to help those struggling.
•To grab an audiences, interest its important for the advert to
portray their overall meaning. In the Shelter advert they have
used typography in the Infront of their imagery in a deep red
tone. Each piece of text focuses on a specific speech on how
those individuals may be feeling. This enables the company to
use emotive language and a meaningful story.