Advertising_vs_Sales_Promotion_Updated.pptx

Advertising_vs_Sales_Promotion_Updated.pptx

1. Relationship Between Advertising & Sales Promotion Strategy Presented by: Adarsh & Parth Course/Subject: Advertising and Sales

2. Introduction to the Topic Advertising and Sales Promotion are key components of marketing. Advertising focuses on creating long-term brand awareness and loyalty. Sales Promotion aims to generate immediate consumer action. Purpose of the Presentation: To explain their roles, differences, and how they complement each other.

3. What is Advertising? Advertising is a paid form of communication used to promote products, services, or brands. It uses various media channels to reach a broad audience. The goal is to influence consumer perception and buying behavior.

4. Types of Advertising 1. Traditional Advertising - Television (TVCs, brand sponsorships) - Radio (audio commercials) - Newspapers & Magazines (print ads) 2. Digital Advertising - Social Media Ads (Instagram, Facebook) - Google Ads (Search & Display Ads) - YouTube Ads (Skippable and Non-Skippable Ads)

5. Objectives of Advertising • Brand Awareness – Introduce and familiarize customers with a brand. • Customer Engagement – Keep the audience connected with the brand. • Brand Trust & Loyalty – Build a strong and positive image over time. • Sales Growth – Influence long-term purchasing decisions.

6. Real-World Examples of Advertising Example 1: Coca-Cola – Uses emotional TV commercials to reinforce brand love. Example 2: Apple – Uses high-quality digital campaigns to create product hype before launches.

7. What is Sales Promotion? Sales promotion refers to short-term incentives designed to boost sales. It encourages immediate purchase rather than brand-building. Used to attract new customers or retain existing ones with deals and offers.

8. Types of Sales Promotion 1. Consumer Promotions - Discounts & Coupons – Flat 10% off, promo codes. - Free Samples – Trial packs in stores. - Buy One Get One (BOGO) Offers – Common in food & beverage industry. 2. Trade Promotions - Bulk Discounts for Retailers – Encourages higher stock purchases. - In-store Displays & Promotions – Helps brands stand out in retail spaces.

9. Objectives of Sales Promotion • Increase Short-term Sales – Drive immediate revenue boost. • Encourage Trial Purchases – Attract new customers to try products. • Create Urgency – Limited-time offers push quick decision-making.

10. Real-World Examples of Sales Promotion Example 1: Amazon’s Great Indian Festival – Offers massive discounts to increase sales volume. Example 2: McDonald’s BOGO Offers – Encourages customers to buy more during promotions.

11. How Advertising & Sales Promotion Work Together • Advertising builds brand awareness and trust over time. • Sales promotion creates urgency and drives immediate action. Example: A brand runs a YouTube ad to promote a new product (advertising), then offers a launch discount to encourage quick purchases (sales promotion).

12. Examples of Advertising & Sales Promotion Working Together Example 1: Pepsi – Uses TV and digital ads + In-store 'Buy 2, Get 1 Free' promotions. Example 2: Flipkart – Runs ad campaigns for upcoming sales + Offers discounts on launch day.

13. Key Takeaways • Advertising builds long-term brand value. • Sales promotion provides short-term incentives. • Both are essential for a strong marketing strategy.

14. Q&A / Thank You Any Questions? Thank You for Your Attention!