AI for Smarter SEO Data-Driven Decisions That Drive ROI.pdf

talk slides for AI Marketing Conference 2.0 in Copenhagen

1. Tamara Novitović
AI FOR SMARTER SEO:
DATA-DRIVEN DECISIONS
THAT DRIVE ROI

2. SEO today - why AI matters?
Agenda
Roadmap: AI in the SEO journey
Game plan
Closing, Q&A AI for smarter SEO

3. SEO today –
why AI matters? AI for smarter SEO

5. AI is no longer optional. SEO is evolving – AI for smarter SEO

6. AI for smarter SEO

7. AI for smarter SEO

8. 86%
of SEO professionals have integrated AI
into their strategy.
67%
of businesses already use AI for content
marketing and SEO.
78%
of them are satisfied with the results.

9. AI for smarter SEO

10. CatGPT Misty AI for smarter SEO

11. AI OVERVIEWS
AI CONTENT
BOT BOOSTING

12. AI for smarter SEO

13. Traditional SEO limitations:
•
•
•
Reactive, not proactive
Limited data processing
Scalability issues AI for smarter SEO

14. AI-Powered SEO advantages:
•
•
•
Proactive and adaptive
Big data analysis
Automation & efficiency AI for smarter SEO

15. Traditional SEO
Expert keyword selection ✅
Original human content ✅
Slow data analysis ❌
Time-consuming outreach ❌
AI-assisted SEO
Faster keyword research ✅
Automated SEO audits ✅
Needs human oversight ❌
Limited content creativity ❌
Full AI SEO
Instant data processing ✅
Scalable link outreach ✅
Generic AI content ❌
Lacks strategic judgment ❌ AI for smarter SEO

16. What’s driving
AI in SEO? AI for smarter SEO

18. AI for smarter SEO

19. AI for smarter SEO

20. "Our cutting-edge
platform guarantees
revolutionary
best shoes for running
functionalities, enhancing
user experience in
unimaginable ways."
"Our platform offers the
best shoes for running,
designed with your
comfort in mind." AI for smarter SEO

21. CatGPT Misty AI for smarter SEO

22. AI for smarter SEO

23. AI for smarter SEO SGE - AI Overview Zero-Click Searches

24. AI for smarter SEO

25. AI for smarter SEO

26. Google's biggest AI-related updates
up to 2025:
→ SpamBrain
→ HCU
→ Manual penalties AI for smarter SEO

27. AI for smarter SEO

28. The ROI of AI in SEO AI for smarter SEO

29. AI for smarter SEO

30. AI for smarter SEO

31. AI for smarter SEO




Ahrefs
Semrush
Copy.ai
SurferSEO
Perplexity
Wordstream
Gemini
DetailedSEO

33. SEO Task Manual Cost AI-Powered Cost AI for smarter SEO

34. SEO Task Manual Cost AI-Powered Cost AI for smarter SEO


Potential savings for agencies & in-house teams on this model:
$3,000 - $5,000 per month

36. Research & strategy
Game plan ??????
Content creation
Technical SEO
Link building AI for smarter SEO

37. Research & strategy
Game plan ??????
Content creation
Technical SEO
Link building AI for smarter SEO

38. AI for smarter SEO

39. AI for smarter SEO

40. AI for smarter SEO

41. AI for smarter SEO

42. AI for smarter SEO Keyword research

43. AI for smarter SEO Prompt 1 - Main Keyword




Prompt 2 - Long-tail Keywords

44. AI for smarter SEO

45. AI for smarter SEO Prompt 3 - NLP Keywords




Prompt 5 - Semantic Related Keywords

46. AI for smarter SEO

47. AI for smarter SEO

48. AI for smarter SEO Transfer and format results

49. AI for smarter SEO Prompt for ChatGPT
+ Perplexity answers

50. AI for smarter SEO Import the CSV file

51. Game plan ??????
Technical SEO
Link building
Content creation
Research & strategy AI for smarter SEO

52. AI for smarter SEO

53. AI for smarter SEO

54. AI for smarter SEO

55. AI for smarter SEO

56. AI for smarter SEO

58. AI for smarter SEO

61. Game plan ??????
Link building
Technical SEO
Research & strategy
Content creation AI for smarter SEO

64. AI for smarter SEO Meta descriptions

65. ✅ ScreamingFrog license
✅ OpenAI API key
✅ Basic JS knowledge AI for smarter SEO

66. AI for smarter SEO

67. AI for smarter SEO

68. AI for smarter SEO

69. AI for smarter SEO

70. AI for smarter SEO

71. ✅ Get an OpenAI API key
✅ Add your prompt
✅ Adjus the temperature AI for smarter SEO

72. AI for smarter SEO

73. AI for smarter SEO

74. Game plan ??????
Link building

Research & strategy
Content creation
Technical SEO AI for smarter SEO

75. BACKLINKS
LINK
PROSPECTING
COMPETITOR
GAP
TREND
PREDICTION
CONTENT OUTREACH
AI
ANALYSIS

76. AI can analyse competitor
backlink portfolios to reveal
their strategies and tactics
COMPETITOR ANALYSIS
AI models can sift through
large amounts of backlink data to
identify the best opportunities
PRECISION TARGETING
Backlink analysis AI for smarter SEO

77. DATA
PROCESSING
MACHINE
LEARNING
TESTING
+
QA
CATEGORIZATION
Type: internal integration
Use: backlink strategy
Goal: improving relevancy
Project duration: 6 months
AI-powered tool
for web categorization AI for smarter SEO

78. •
•
•
•
increased backlink visibility
easier link opportunity discovery
improved efficiency in strategy work
more accurate link prospecting
AI-powered tool
for web categorization AI for smarter SEO

79. Email tools powered by
AI can automate outreach
& follow-up sequences
based on recipient actions
EFFICIENCY & FOLLOW-UP
AI tools analyze recipient
behavior and preferences
to craft customized
messages
RECIPIENT DATA
Outreach & personalization AI for smarter SEO

80. Identifying patterns and trends
in user behavior
Backlinks remain even more
relevant over time
FUTURE-PROOFING
Aligning content with search
engine algorithms patterns
Positioning your brand as a
thought leader
PROACTIVE STRATEGY
Trend prediction AI for smarter SEO

81. AI for smarter SEO

82. Value proposition Approach Implementation AI for smarter SEO

84. Tamara Novitovic
Cheat
sheet :)
Head of SEO
Bazoom Group AI for smarter SEO

85. Thank
You!
Tamara NovitovicBazoom Group [email protected]