AIR ASIA COMPANY PROFILE

IT WAS MY O.B PROJECT HOPE IT WILL HELP YOU

1. TONY FERNANDES https://www.google.co.in/search?q=tony+fernandes&biw=1280&bih=689&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiZp9bg0J7KAhWIExoKHVFeDrUQ_AUIBygC

2. PROFILE Founded: 20 December 1993 Commenced operations: 16 November 1996 Hubs: Kuala Lumpur International Airport Company slogan: Now Everyone Can Fly Parent company: Tune group Headquarters: Low Cost Carrier Terminal Sepang , Selangor, Malaysia Key people: Tony Fernandes , Co-founder & CEO of Air Asia Group. Aireen Omar, CEO. Website: www.airasia.com https://en.wikipedia.org/wiki/AirAsia

3. HISTROY The airline was established by a Malaysian conglomerate in 1993 and commenced operations in 1996. In December 2001, with the airline heavily in debt, Air Asia was purchased by Tony Fernandes of Tune Air Sdn . Bhd. https://en.wikipedia.org/wiki/AirAsia

4. MISSION OF THE COMPANY “ To have a productive and motivated workforce and build close relationship between employees and top management.” “ Updating and embracing the technology all the time to meet the goals of Air Asia that is reduced the cost to the lowest.” “ To bring full premier services to the customers yet offering the lowest flight cost.” http://www.ukessays.com/essays/commerce/vision-and-mission-of-airasia-commerce-essay.php

5. http://vietnamdomesticflights.com/airasia Target market

6. SERVICES Flight booking (It was the first airline to provide online booking ) Low fare finder Customized travel In-flight comforts Travel insurance Destination highlights No compromise on safety of customers Offers to employees and customers Famous flight attendant

7. STRENGTH Well established brand name. Low-cost leader in area. Strong management and links with Govt. Excellent utilization of IT. It has operations over 25 countries, and over 400 international & national destinations. WEAKNESS It does not have its own maintenance. (ST technologies) Not on too many routes as compared to market leaders. Stiff competition in its sector. OPPORTUNITY “ASEAN OPEN SKIES” agreement. Opportunity to partner with other low cost airlines. Population of Asian middle class will be reaching. The increasing traffic from inside India & India prefer budget airlines as they are cost conscious. Has positioned itself as the major LCC is southeast Asia. THREATS Certain rates and charges are beyond the control of airlines operators. Air Asia’s profit margin is about 30% which has already many competitors. Rising fuel costs. Rising labour costs. Rise of other LCCs in market. http://www.mbaskool.com/brandguide/airlines/531-air-asia.html SWOT ANALYSIS

8. FOUNDATION LOW COST EFFICIENCY STIMULATES NEW MARKETS STRONG CASH FLOW SAFETY LOW FARE SERVICE SIMPLICITY HIGH MARGINS SUSTAINABLE GROWTH STRATEGY http://www.airasia.com/my/en/about-us/ir-strategy.page

9. AFFILIATE AIRLINES Air Asia India Air Asia Japan Air Asia X Indonesia Air Asia & Air Asia X Philippines Air Asia & Air Asia Zest Thai Air Asia & Air Asia X https://en.wikipedia.org/wiki/AirAsia

10. BOARD OF DIRECTORS Datuk Kamarudin Bin Meranun ( Non-independent Executive Chairman ) Tan Sri Dr. Tony Fernandes ( Non-independent Executive Director & Group Chief Executive Officer) Aireen Omar ( Executive Director & Chief Executive Officer) DATO’ Abdel Aziz@abdul Aziz Bin Abu Bakar ( Non-independent& Non-executive Director) Independent Non-executive Director Dato ’ Fam Lee Ee Amit Bhatia Stuart L Dean Dato Sri G Gnanaraja http://www.airasia.com/my/en/about-us/ir-directors-biography.page

11. SUBSTANTIAL SHAREHOLDERS Name Direct Indirect No. Of Share Held % Of Issued Share No. Of Share Held % Of Issued Share Tune Air Sdn Bhd 531212082 19.09 - - Tan Sri Dr. Anthony Francis Fernandes 1600000 0.06 531212082 19.09 Dato ’ Kamarudin Bin Meranun 2000000 0.07 531212082 19.09 Wellington Management Company, LLP 388546842 13.96 - - Employees Provident Fund Board 170203200 6.12 28094300 1.01 http://www.airasia.com/my/en/about-us/ir-major-share-holders.page

12. Five-year financial highlights (RM million, unless otherwise stated) For the year ended 31 December 2010 2011 2012 2013 2014 INCOME STATEMENT Revenue 3,948 4,495 4,946 5,112 5,416 Net total expenses 2,881 3,332 3,919 4,194 4,562 EBIT 1,067 1,163 1,027 918 854 Share of results of jointly-controlled entities - 12 (3) 14 - Share of results of associates - (6) 1 42 - Profit before taxation 1,099 777 963 361 23 Taxation (38) (222) (173) 1 60 Net profit 1,061 555 790 362 83 BALANCE SHEET Deposits, cash and bank balances 1,505 2,105 2,233 1,380 1,338 Total assets 13,240 13,906 15,729 17,856 20,664 Net debt (Total debt - Total Cash) 6,352 5,676 6,177 8,790 11,390 Shareholders' equity 3,641 4,036 4,860 5,001 4,555 htt p://www.airasia.com/my/en/about-us/ir-5-year-financial-highlights.page

13. AIRASIA INDIA Founded: 28 March 2013 Commenced operations: 12 June 2014 Headquarters: Bengaluru , India. Key people: S.Ramadoraj (Chairman ) Mittu Chandilya (CEO & MD) Website: www.airasia.com/in Fleet size: 6 Destinations: 10 https://en.wikipedia.org/wiki/AirAsia_India

14. ABOUT AIR ASIA INDIA TARGET MARKET MISSION IN INDIA FUTURE PLAN MARKET SHARE https://www.google.co.in/search?q=AIRASIA+INDIA+MARKET+SHARE+IN+INDIA&biw=1280&bih=689&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiMv-Odq6LKAhWK2BoKHc-YBYYQ_AUIBygC#imgrc=DSNzxk32WENqUM%3A

15. FLEET IN INDIA STATE CITY AIRPORT ANDHRA PRADESH VISAKHAPATNAM VISAKHAPATNAM ASSAM GUWAHATI LOKPRIYA GOPINATH BORDOLAI INTERNATIONAL CHANDIGARH CHANDIGARH CHANDIGARH DELHI DELHI INDIRA GHANDHI INTERNATIONAL GOA GOA GOA INTERNATIONAL KARNATAKA BENGALURU KEMPEGOWDA INTERNATIONAL KERALA KOCHI COCHIN INTERNATIONAL MAHARASHTRA PUNE PUNE AIRPORT MANIPUR IMPHAL IMPHAL INTERNATIONAL RAJASTHAN JAIPUR JAIPUR INTERNATIONAL TAMIL NADU CHENNAI CHENNAI INTERNATIONAL https://en.wikipedia.org/wiki/AirAsia_India

16. ACHIEVEMENT World’s Best Low Cost Airline –By Skytrax (Winning This Award For 7 Years ) World’s Leading Low Cost Airline -By World Travel Awards (2013) 2012 ATW Value Airline Of The Year Best Asian Low-cost Carrier -By TTG Travel Awards (2011) Asia’s Best Low-cost Cargo Carrier Award – By Aviation Award Asia 2011 And many more…… http://www.airasia.com/my/en/about-us/awards.page

17. FUTURE PLANS “ To spearhead flight industry and to be the most recognized low-cost airline company that delivers the best flying experience in Asia.” http://www.ukessays.com/essays/commerce/vision-and-mission-of-airasia-commerce-essay.php

18. ACKNOWLEGEMENT I would like to express my special thanks of gratitude to my teacher Rucha ma’am as well as Vijay sir for allowing me to do the project. I came to know about so many new thing. I am really thankful them. Secondly I would like to thanks for my family for their support.

19. BIBLOGRAPHY http://www.ukessays.com/essays/commerce/vision-and-mission-of-airasia-commerce-essay.php http://www.airasia.com/my/en/about-us/ir-directors-biography.page http://www.airasia.com/my/en/about-us/awards.page http://www.airasia.com/my/en/about-us/ir-strategy.page http://www.airasia.com/my/en/about-us/ir-major-share-holders.page http://www.airasia.com/my/en/about-us/ir-annual-reports.page http://www.mbaskool.com/brandguide/airlines/531-air-asia.html   http://www.aviationpros.com/press_release/10741439/st-aerospace-seals-component-repair-management-contract-with-airasia https://en.wikipedia.org/wiki/AirAsia https://www.google.co.in/search?q=tony+fernandes&biw=1280&bih=689&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiZp9bg0J7KAhWIExoKHVFeDrUQ_AUIBygC http://vietnamdomesticflights.com/airasia http://www.airasia.com/in/en/about-us/our-offerings.page http://www.airasia.com/my/en/about-us/ir-5-year-financial-highlights.page https://www.google.co.in/search?q=AIRASIA+INDIA+MARKET+SHARE+IN+INDIA&biw=1280&bih=689&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiMv-Odq6LKAhWK2BoKHc-YBYYQ_AUIBygC#imgrc=DSNzxk32WENqUM%3A

20. OB PROJECT NAME: RUCHITA. SANGARE. CLASS: F.Y.B.M.S ROLL NO: 47 TOPIC: AIRASIA COMPANY COLLEGE: S.N.D.T UNIVERSITY

21. THANK YOU ?