Ajio's Digital Marketing

Ajio's digital marketing presentation

1. AJIO BHAIRAVI DATAR KANIISHA CHAMARRIA JITESH KUKREJA

2. ABOUT AJIO AJIO is an online fashion space with the trendiest, freshest and most unique style from across India and the world. AJIO promises to offer a wide range of well asorted collection helping fashion lovers to make quality decisions.

3. Founded by Mukesh Ambani, is being driven by Isha Ambani. AJIO is reliance initial step into e-commerce. AJIO was launched globally on 1st April 2016 at the Lakme Fashion Week. They launched the app with a wide range of products from clothing, footwear, and accessories.

4. Reliance Industries Ltd, launched its online fashion portal Ajio.com with the preview of its collection at the Lakme Fashion week in Mumbai. The show saw the company unveiling its campaign ‘Doubt is Out’ with five show stoppers which included actor Sunny Leone, transgender activist, Laxmi Narayan Tripathi, comedian, Bharti Singh, yesteryear actor, Helen and Suman Sharma, the first woman to fly the fighter plane MIG-35. LAUNCH

5. #MensAreHere

6. It is a Private Label - one of a kind All the Designs are made to suit the new Trend

7. GOLD

8. PRODUCT RANGE CLOTHING FOOTWARE ACCESSORIES

9. SOCIAL MEDIA HANDLES 1.6M Followers 241K Followers 18.7K Viewers 6215 Followers https://www.facebook.com/AJIOlife/ https://twitter.com/AJIOLife https://www.instagram.com/AJIOlife/ https://in.pinterest.com/ajiolife/ 349K Subscribers https://bit.ly/365Bowd

10. 2 posts per day Posts includes Ajio's collection, campaigns, offers, contest & new trends. Customer engagement Brand Launch viedos. AJIO

11. 241K Followers 1267 Posts Posting Frequency: 3 Post per Day Posts includes Ajio's collection, campaigns, offers, new trends & IGTV videos. IGTV Videos Direct Product links AJIO

12. 349K Subscribers & 1Cr+ Views on their Videos AJIO

13. TARGET GROUP (18-35) This TG is highly active on social media and other online platforms They are more inclined towards discounts and offers becuase of the limited disposable income. This Target Group is more concerned about the Designs and style of clothing. Age Group 18-25 Youth Engaged in education This TG is also active on social media and other online platforms They are easy to tap through innovative online campaigns This Target Group is more concerned about the quality of the products. Age Group 26-35 Young Corporate Professionals

14. SOURCE : SIMILARWEB.COM SEO & SEM

15. SOURCE : SIMILARWEB.COM SOCIAL ENGAGEMENT

16. INDUSTRY OUTLOOK Revenue in the Fashion segment amounts to US$12,546m in 2019. Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 20.8%, resulting in a market volume of US$26,723m by 2023. The market's largest segment is Apparel with a market volume of US$9,931m in 2019.

17. USERS BY AGE SOURCE : STATISTA GLOBAL CONSUMER SURVEY

18. USERS BY GENDER SOURCE : STATISTA GLOBAL CONSUMER SURVEY

19. AJIO APP The AJIO app is available for download on the Apple App Store & Google Play. 10M+Downlaods They offer Coupons to the new users.

20. The AJIO webpage is user friendly, easy to access Payment Methods: Net Banking, Verified by Visa, Mastercard, COD, JIO money AJIO WEBPAGE

21. In collaboration with Aditi Rao Hayadri AJIO.com had the opportunity to tap into the milennial mindset: the thirst for new . The campaign, spans the entire festive season from Navratri and Dussehra, and from Diwali all the way to the Christmas/New Year season. #100DaysOfNew by AJIO.com promises a brand new style, trend and fashion piece every single day during this festive period. Being a very interesting campaign rollout, Aditi Rao Hydari asked users to follow her for these 100 days, as she explored these festivals adorning a brand new outfit every single day.

22. #DressedToGig

23. #NotWhatIWear

24. 1.6M Followers 2 posts per day 5.1M Followers 4 posts per day 3.1M Followers 3 posts per day 241K Followers 2 posts per day 1.2M Followers 5 posts per day 932K Followers 5 posts per day 20.4K Monthly Viewers 2.6M Monthly Viewers 72.7K Monthly Viewers 349K Subscribers 162 Videos 788K Subscribers 1448 Videos 512K Subscribers 366 Videos SOCIAL MEDIA COMPETITIVE ANALYSIS

25. SOCIAL ENGAGEMENT

26. SOCIAL ENGAGEMENT

27. RECOMMENDATIONS Engagement Marketing - campaigns that will directly engage prospective AJIO CONSUMERS and invite and encourage them to participate in the on-ground activities.This would ensure building of loyalty and trust between AJIO and it's customers. They should use their parent company as a boon and use JIO 's reach to promote AJIO They should engage more in Influencer Marketing by promoting their brand with the help of Fashion Influencers and Celebrities , like Jacqueline Fernandez , Sonam Kapoor, Masoom Minawala, Aashna Shroff etc.