Allensolly

Presentation on Allen solly. Its innovative product, branding and marketing Strategy

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2. Allen Solly was founded in 1744 by a company called William Hollin and Co Ltd. The brand was purchased some time in the 90's by a new company called Madura Garments . Aditya Birla Nuvo acquired Madura Garments in 2000 to enter the branded garments business. Has brands such as Louis Philippe, Van Heusen, Peter England, Allen Solly , SF Jeans among others and also a global supplier to global buyers such as Marks & Spencer’s, Polo etc. History 2

3. “Lighten up the workplace through a whole new range of preppy work casuals in bold colours , innovative fabric and young fits.” Vision 3

4. This was the time when workplace formals were clouded with greys and whites…..we couldn’t stand it. So we decided to shake things up, add a little color and not apologize for it. Allen Solly And with this - journey Begins… 4

5. When everyone wore Grey, They gave them, Yellow 5

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7. They wore Yellow, and they gave them HAWAIIAN 7

8. When they wore HAWAIIAN , 8

9. They gave them Uncrushables 9

10. When they loved there Men’s Wear 10

11. They gave them Women's wear 11

12. When they wore it to work, Allen Solly wore it on the RAMP 12

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14. When the show was over 14

15. They gave Prodigy to the world 15

16. And changed it all with YOUTH 16

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19. Allen Solly . From Friday Dressing to now. Always Ahead. Always Unexpected. 19

20. Product GARMENTS Shirts Trousers Denims T-Shirts Suits Shorts Skirts Capris Jeggings ACCESSORIES Belts Ties Portfolio Bag Hand Bags Handkerchief Socks Cufflinks 20

21. Innovative Ideas They were first to spot the need of casual work wear for young professionals. They entered the market with a bloc buster concept of FRIDAY DRESSING They used unconventional shades of beige and tan and used fabrics like KHAKI in shirts and trousers, which became a instant hit. 21

22. Innovative Ideas ALLEN SOLLY Identified the demand for different size of trousers for women and launched their exclusive women wear and it was well accepted by the target 22

23. Innovative Branding/Marketing Corporate Collaboration Program Pre-Friday Launches Online Promotion Telecommunication Promotion Print Media Promotion 23

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25. Innovative Branding/Marketing Even an Innovative website.. 25

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27. Innovative Branding/Marketing And innovative store launch 27

28. Innovative Branding/Marketing 28

29. Marketing Strategies Special Privileges are given * MY SOLLY* members, which are: Get an enrollment discount. Special B’DAY gifts and bonuses. Attend specially hosted ALLEN SOLLY events by invitations. Free garment pick and drop services 29

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31. Marketing Strategies Special Privileges are given * MY SOLLY* members, which are: Get an enrollment discount. Special B’DAY gifts and bonuses. Attend specially hosted ALLEN SOLLY events by invitations. Free garment pick and drop services 31

32. “Innovative” product + Idea + Marketing + Strategies = appreciation and award Most Admired Brand - Womens Wear IFA 2004 & 2005 & 2007 Most Admired Brand – Trousers IFA 2005 Most Admired Brand - Smart Casuals IFA 2006 32

33. Future Prospects For Allen Solly , the company registered sales of Rs 500 crore at retail price for the year ended March 2011 . ------------------------------------------------------------ “In the next three years, we are targeting to double Allen Solly brand's revenue with a CAGR of 30%," Allen Solly Brand Head Sooraj Bhat told PTI. 33

34. Competitor UNITED COLORS OF BENETTON. BLACKBERRY. COLOR PLUS . 34

35. Thank You !! 35