Alternaty - Hotel Pre-opening Service

Alternaty is a boutique real estate firm providing a suite of consulting services throughout the development lifecycle. Headquarter in HCMC Vietnam, with associates in Thailand, Myanmar Indonesia and the Maldives.
Our team has 17 years of combined experience in the real estate industry with an extensive track record in hotel and resort advisory in Indochina Region.

At Alternaty, our Hotel Pre-opening and Operational Review services are specifically tailored to the needs of the Hotel Owner, where our goals are exactly aligned with the Owner. This means we have a common target in terms of standards, revenue, and most importantly, in terms of costs.
We refer to our Hotel Pre-opening and Operations Services as “Owner Representation”, whereby our support is given at every point of operation or construction both for internal departments (front office, HR, housekeeping etc) and for external service providers (sale and marketing, branding firms, franchise companies etc).

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1. A boutique real estate firm, we partner
with hotel and resort developers to
deliver alternative real estate products.
Hotel Pre-opening
Services

2. Why we are different?


Hotel Pre-opening Services
Whether operating under challenging market conditions
or in a developing economy, the key for a business to
survive is flexibility and the key for the business to
prosper is adaptability.

There are 100’s of brands, consultants and operators that
come with the same “standard” rigid formulas for
management, standardized room design and expensive
but unnecessary organizational structures.

How we are different?
At Alternaty, our Hotel Pre-opening and Operational Review services are
specifically tailored to the needs of the Hotel Owner, where our goals are
exactly aligned with the Owner. This means we have a common target in
terms of standards, revenue, and most importantly, in terms of costs.

We do not impose any fixed cage, inflexible brand standards, inappropriate
operation procedures nor costly investment requirements.

We work shoulder to shoulder with the Owner to maximize the value of the
investment or asset by applying, flexible tailored services, flexible
remuneration structures, adaptable working approaches and adaptable
operation standards.
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3. We refer to our Hotel Pre-opening and Operations Services as “Owner Representation”, whereby our support is given
at every point of operation or construction both for internal departments (front office, HR, housekeeping etc) and for
external service providers (sale and marketing, branding firms, franchise companies etc).
Owner Representation Service
Hotel Pre-opening Services

Don’t buy a foreign GM…
rent one!

The Owner Representation service allow
us to offer what we call an “Interim GM”,
where our operations team takes over (or
reviews) the operation of the asset for a
limited time until the operation is
stabilized and is ready to be handed over
to a permanent GM and the Owner.
3

4. Functionality
and facilities
review

Branding &
service
concept

Hotel
operation
forms &
tailored
amenities list

Organization
chart and
staff
positioning

Tailored
Standard
Operating
Procedures

Pre-opening
Period

Operation
Supervision

The Alternaty 7-step Process for
Hotel Pre-opening Services
Hotel Pre-opening Services

Brought to you by Alternaty Management







•A tailored Pre-opening process where Alternaty works closely with “NAME CLIENT” throughout the
property pre-opening stage.

4

5. Hotel Pre-opening Services

Functionality and Facilities Review

The “Health Check” Stage
We will review and comments on the following aspects from the operation stand point related to the
current design and construction:
•Hotel operation functionality
•Room interior functionality
•Front office functionality
•BOH functionality
•Outsourcing services
•F&B functionality
Documents Provided
•Inspection report with full indication of weakness
•Suggestions to remedy detected blind spots
5

6. Branding and Service Concept

Hotel Pre-opening Services

The Hotel Branding Stage
•Positioning and branding identity (operation stand point)
•Guest service and experience
•Competitor offering analysis
•Pricings
•Room category offering and up sale options
•Extra services (car transportation, butlers etc)
Documents Provided
• Product guidelines
•Brand standards manual
•Proposed extra services list
•Pricing options
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7. Hotel Operation Forms & Tailored Amenities List

Hotel Pre-opening Services

Hotel Operations Forms
•Room inventory list
•Room directory
•In room amenities
•General amenities
•Reservation forms
•Guest feedback forms
•Branded forms (eg laundry cards or check out forms)
•Non branded forms (eg purchase order)

7

8. Organization chart and Staff Positioning

Hotel Pre-opening Services

The Organization Chart and Hotel Staff Positioning Service
•Suggestions on the ideal organization chart and staff positioning
•Suggestions for seasonality and replacements
•List of job descriptions
•Multifunctional staff (tailored for the project)
•Staff interaction and reporting procedures
•GM consideration, interview and hiring support (if requested)
•Extra services and on call staff, training programs
Documents Provided
•Organization charts and reports
•Job descriptions
•Training plans
8

9. Hotel Pre-opening Services

Tailored Standard Operating Procedures

Based on the Owner’s goals and financial targets we will tailor the
following SOP:




Documents Provided
• Training Manuals



• SOP Documents

Front Office
Housekeeping
Food & Beverage
Security
Sales & Marketing
Spa
Engineering
Finance &
Accounting
Purchasing
Human Resources
BACK OF HOUSE
FRONT OF HOUSE
Department SOP Manual
+ Mission
+ Job Description
+ SOP for Scope of Works
(SOW)
Department Form & Checklist
STANDARD OPERATIONS
PROCEDURE (SOP)
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10. Hotel Pre-opening Services

Pre-opening Period

Alternaty will work closely with the Owner for preparing the pre-opening of the resort
•Pre-opening GM (if requested)
•Hiring support
•Pre-opening check list
•Full staff training
•Reservation training
•Sale and marketing support (including OTA)
•Opening simulation (training)
•Supplier contracts (for example car rental)
Documents Provided
•Reporting Forms
10

11. Hotel Pre-opening Services

Operation Supervision

Monitoring daily operations to ensure smooth management
•Periodic supervision on the implementation of the operational upgrade based on the Owner’s
instructions.
•A biweekly review and monthly inspection of the property over a period of 6 months is suggested.







Documents Provided
•Monthly Review Analysis
•Monthly Inspections schedule
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12. Hotel SOP Documents
Our SOP Documentation and Operation Manuals
12

13. Staff Training Materials
Our SOP Documentation and Operation Manuals
13

14. Guest Forms
Our SOP Documentation and Operation Manuals
•Reservation form
•Confirmation form
•Registration card
•Villa Inventory form
•Billing form


•Inventory form
•Purchase order
•Courtesy call form
•Storeroom requisition form
etc. 14

15. Guest Comment & Feedback Forms

Our SOP Documentation and Operation Manuals
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16. Alternaty is a boutique real estate firm providing
a suite of consulting services throughout the
development lifecycle. Headquarter in HCMC
Vietnam, with associates in Thailand, Myanmar
Indonesia and the Maldives.
Our team has 17 years of combined experience in
the real estate industry with an extensive track
record in hotel and resort advisory in Indochina
Region

More than 40 hotel and resort valuations in
Vietnam, Lao and Cambodia.
More than 35 feasibility and market studies.
12 Operator selection advisory assignments.
Vast experience in mixed used residential
resorts, rental pool structure and fractional
ownership.

Alternaty
Alternative Real Estate
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17. Connect with Us!
Alternaty Social Media Channels
Annex

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og
Blog SlideShare YouTube
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18. Thank You
Disclaimer: This document has been prepared in good faith and for general informational purposes only. Nothing herein contains investment, legal,
tax and/or other advice and investors should seek independent professional advice before making any investment decision. While reasonable care
has been taken to ensure that the sources of information herein are reliable, no guarantee is provided to the accuracy or completeness of such
information (and the same may not be independently verified or audited) and no liability is accepted for any inaccuracy or omission.