Americas Cup Deck PDF

1. America’s Cup
EXPOSURE, IMPACT & LEGACY

2. Brand Exposure

3. Editorial Coverage
USA Editorial Coverage

4. Editorial Coverage
UK Editorial Coverage

5. GLOBAL REACH
NBC Sports
• USA
ESPN International
• Mexico
• Argentina
• Bolivia
• Brazil
• Chile
• Columbia
• Costa Rica
• Ecuador
• Paraguay
• Peru
• Uruguay
• Venezuela
• Anguilla
• Antigua
• Aruba
• Bahamas
• Barbados
• Barbuda
• Bermuda
• Bonaire
• British Virgin Islands
• Cayman Islands
• Curacao
• Dominica
• Dominican Republic
• El Salvador
• Falkland Islands
• French Guiana
• Grenada
• Guadeloupe
• Guatemala
• Guyana
• Haiti
• Jamaica
• Martinique
• Montserrat
• St. Barts
• St. Kitts & Nevis
• St. Lucia
• St. Marten
• Trinidad & Tobago
• Turks & Caicos
CANAL+
•France
•Monaco
•Angola
•Benin
•Botswana
•Burkina Faso
•Burundi
•Cameroon
•Cape Verde
•Comoros
•Congo Brazzaville
•Ivory Coast
•Djibouti
•Egypt
•Eritrea
•Ethiopia
•Gabon
•Gambia
•Ghana
•Guinea-Bissau
•Guinea
•Equatorial Guinea
•Poland
•Kenya
•Liberia
•Madagascar
•Malawi
•Mali
•Mauritania
CCTV+
•China
BBC & BT Sport
•United Kingdom
•Ireland
Servus TV
•Germany
•Switzerland
•Austria
•Luxembourg
•Liechtenstein
•Alto Adige
OSN
•Afghanistan
•Algeria
•Bahrain
•Chad
•Djibouti
•Egypt
•Iran
•Iraq
•Jordan
•Kuwait
•Lebanon
•Libya
•Mauritania
•Morocco
•Oman
•Qatar
•Saudi Arabia
•Sudan
•Somalia
•South Sudan
•Syria
•Tunisia
•United Arab Emirates
•Yemen
•West Bank
•Gaza Strip
•Palestine
•Western Sahara
TV4
•Sweden
Sport TV
•Portugal
Fox Sports
•Australia
•Netherlands
•Turkey
•Greece
•Israel
•Cyprus
•Malta
GAORA & BS-TBS
•Japan
Sky Sports
•New Zealand
ZFB
•Bermuda
Sony SIX
•India
PCCW
•Hong Kong
TRUE
•Thailand
Kwese Sports
•Sub-Sahara Africa
•The America’s Cup will be televised in more
than 120 territories worldwide, six out of seven
continents.

6. WORLD SERIES
2016

7. TUCKER
THOMPSON
ROAD SHOW
•London Boat Show
•Chicago Boat Show
•Chicago Yacht Club
•Bayview Yacht Club (Detroit)
•Lake Lanier Sailing Club (Atlanta)
•Northwest Maritime Centre
•Miles River Yacht Club (Maryland)
•Corinthian Yacht Club (Boston)
•America’s Cup Hall of Fame (Bristol, RI)
•California Yacht Club

8. The Tour of America
#RACETOBERMUDA
•America,areplicaoftheschoonerthatgavetheAmerica’s
Cupitsname,isonayearlongvoyagetoBermuda.
•Americaisscheduledtomake100+stops,includingthe
NewportBermudaRace(2016)andtheAntiguaBermuda
Race (2017).
•Thistourcouldintroducetensofthousandsofsailing
enthusiaststoAC35inBermuda.

9. Brand Partnerships

10. Lifestyle Brand Alignment

11. Tourism Impact

12. World Series Event
OCTOBER 2015
Source: ACBDA
8.1 Million
Reached
1,499
Visitors
3,730
Room
Nights
$8.6M
Economic
Impact
406%
Above
Estimate

13. World Series Event
OCTOBER 2015
+16%
Hotel Occupancy
(vs. Oct 2014)
+43%
Hotel Revenue
(vs. Typical 8 day period in Oct)

14. World Series Event
OCTOBER 2015
+44%
Total Vacation
Arrivals
+15%
Total Air Arrivals
+12%
Vacation Air Arrivals
2014 vs. 2015

15. Sailing Calendar

16. EXISTING RACES
&
REGATTAS
•More than 90% registration increase for
Annapolis Bermuda race.
•Organisers expect to reach the new 200-boat
limit for Newport Bermuda Race, more than
22% increase.
•Newport Bermuda Race added superyacht
category to capitalise on AC35 excitement

17. NEW RACES
&
REGATTAS

18. Opportunities Created
ENTREPRENEURS & EXPERIENCES
•59 vendors in the event village.
•40 local businesses provided support and
services for World Series event.
•At least 12 local America’s Cup Licensees
•New America’s Cup exhibit at BUEI.

19. AC35 Race Calendar
35
TH
AMERICAS CUP PRESENTED BY LOUIS VUITTON

20. Legacy Benefits

21. ACCELERATED
INVESTMENT
•Caroline Bay at Morgan’s Point
•St. George’s Resort
•The Loren at Pink Beach (Jan 2017)

22. Improved Infrastructure
MARINA CONSTRUCTION
•Number of marina berths could grow from
45 to 120 over the next five years.
•Morgan’s Point plans to develop capacity for
77 boats and 21 superyachts.
•St. George’s marina construction approved.
•90 berthing positions anticipated for visiting
vessels for the America’s Cup in 2017.
•Temporary moorings being explored.

23. Improved Infrastructure
DOCKYARD EXPANSION & REJUVENATION
•Restoration of formally under
utilisedDockyard buildings and
infrastructure.
•Cross Island construction for AC35
and future uses to be determined
through public consultation.

24. Superyacht Destination
•Ideal stopover location between Mediterranean and
Caribbean.
•New emphasis on the economic value of superyachts
to Bermuda’s economy.
•Special permission for visiting superyachts to charter
for 3 month period before, during and after AC35.
•Further discussions underway for more attractive
legislation and regulations for superyachts.
•High demand for AC35 –about 65% of spaces already
reserved.

25. Business Development
•Attracting superyachts affords us exposure
among high net worth decision makers.
•The global exposure benefiting Bermuda from
America’s Cup could attract a new generation
of business opportunities.
•Opportunities specific to marine and nautical
industries:
oNavigational & Maritime tech
oSailing Academy
oMaritime Insurance
oRegistry & Inspection Services
oBoat Construction & Maintenance

26. COMMUNITY
BENEFITS

27. •Launched October 2015
•Expanding in 2016 to New York and
Chicago
•Serves 8 –12 year-olds
•Approximately 1,000 kids to date
•STEAM Education:
•S –science
•T –technology
•E –engineering
•A –arts
•M –math
•Launched July 2015
•Serves 17 –25 year olds
•Prepares young men and women
for sailing competition and careers
•Mentored by Oracle Team USA
•Will race AC45s before a home
crowd in June 2017

28. Legacy Torchbearers
•Emily Hagel: Studying mechanical
engineering and naval architecture at
Southampton University.
•Connor Astwood: Hired by Softbank
Team Japan in media relations, speaks
Japanese.
•Cecilia Wollmann: At just 17 years-
old has qualified for Summer Olympic
Games in Rio.
•Mustafa Ingham: Worked for Team
Aqua during RC44 Bermuda Cup.

29. America’s Cup
EXPOSURE, IMPACT & LEGACY