Amul

2. 1. Bread Spread :-
(a)Amul Butter
- Table (salted) 100g , 500g
- White (unsalted) 500g
(b) Amul Lite 200g
(c) Table Margarine 100g , 200g
3
6

3. 2 . Powder Milk :-
(a)Amulya (dairy whitener)
- Pouch 3g, 25g, 50g, 200g, 500g, 1kg
- Refill 200g
- Tin 500g, 10kg
(b) Sagar TCW (Tea Coffee Whitener) 50g, 200g, 500g, 1kg
(c) Sagar SMP (Skimmed Milk Powder) 200g, 500g, 1kg
(d) Amul Spray (Infant Milk Food)
- Pouch 50g, 200g, 500g, 1kg
- Refill 200g, 500g, 1kg
- Tin 500g, 1kg
- Amul Instant Formula 1&2 500g tin
4
26

4. 3. Health Drinks :-
(a)Amul Shakti
- Pouch 25g, 50g, 200g, 500g
- Refill 200g, 500g
- Jar 200g, 500g
(b) Nutramul 500g (Refill & Glass Jar)

2
10

5. 4. For Cooking :-
(a)Mithai Mate :- 400g, 7.5kg
(b)Amul Ghee :-
- Refill : 200ml, 1L Pouch : 500ml Tin : 1L, 2L, 5L
(c) Sagar Ghee :-
- Refill : 200ml, 1L Pouch : 500ml Tin : 1L, 2L, 5L
(d) Utterly Delicious Pizza :-
- Regular : 160g Preimium : 220g
(e) Masti Dahi :-
- Cups : 100g, 200g, 500g Pouch : 200g, 500g
(f) Malai Panner :-
- Frozen (diced) : 100g, 200g, 500g
- Refrigerated (blocked) : 200g, 1kg
6
25

6. 5.Fresh Milk :-
(a)Amul Fresh Cream :- 125 ml, 200 ml, 500 ml, 1L
(a)Amul Cool :- (Elaichi, Kesar, Rose, Coffee, Mango, Stawberry)
125 ml tetra wedge, 200 ml glass bottle, 200 ml tetra pack
(c) Amul Milk :-
- Amul Lite : 500 ml, 1 L
- Taaza : 200 ml, 500 ml, 1 L
- Gold : 500 ml, 1L
- Shakti : 500 ml, 1 L
(d) Milk Pouch :- 200 ml, 500 ml, 1L
(e) Amul Masti Butter Milk :- 125 ml, 200ml, 1 L
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37

7. 6. Desserts :-
(a) Amul Shrikhand :-
(Elaichi, Kesar, Badam Pista, Mango & Amarkhand)
100 g, 200 g, 500 g, I kg
(b) Amul Gulab Jamun :- 500 g, 1 kg
(c) Amul Chocolates :-
Milk Chocolate 35 g Fruit & Nut 35 g
Almond Bar 35 g Amul Bindaaz
Rich Dark Chocolate 30g Fundoo Chocolate
Milk Chocolate 15g, 30g Chocozoo 500 g (tub), 260 g (tin)
Amul Chef’s Cooking Chocolate
(Classic, Premium) 500g
(d) Amul Lassi :- (Kevda, Rose) 125 ml, 200 ml, 1 L
(e) Amul Kool Café :- Glass : 200 ml Tetra Pack : 200 ml

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33

8. 7. Cheese :-
(a)Amul Cheese :-
Tin : 400 g Block : 200 g, 400g, 1kg
Cube : 50g, 200g, 500g, 1kg Slices : 100 g, 200 g, 750 g
(b) Amul Emmental Cheese :- 400 g, 5.5 kg wheel
(c) Gauda Cheese :- 250 g, 1 kg
(d) Amul Pizza Mozerella Cheese :- 200 g, 1 kg
(e) Amul Cheese Spreads :- ( Peeper, Garlic, Plain) 200 g
5
20

9. Product Lines Vertical Length Horizontal Depth
Bread Spread 3 6
Powder Milk 4 26
Fresh Milk 8 37
Cheese 5 20
Cooking 6 25
Desserts 5 33
Health Drinks 2 10
Product Line – Length :-
• Average Line – Length = 33/7 = 4.4
• Average Depth = 157/7 = 22.4

10. Product Mix Consistency :-
• Raw material used is the same i.e. all are milk products
•Employee knowledge and skills
• Interline employee transfer is possible
• Competition is pre-empted.
• Manufacturing operation and equipments :
• Most of the products go through the same type of processes

11. Thank You