An overview of Big Data Technology

Sunil Jagani, President and CTO of AllianceTek, explains Big Data as techniques and initiatives to handle the fast-changing and ever-growing data that is too much for conventional technologies and applications to handle. He believes leveraging Big Data is the key to effective product development and formulating marketing strategies.

1. A Brief Insight on Big Data

2. Big Data – The Epicentre of
Everything

3. “Big Data is not about storing fast-growing pools of data, but
about deriving the most from these data mines and taking
consequential and correct decisions at right time.” – Sunil
Jagani, CTO & Founder, AllianceTek

4. What is Big Data Technology?

5. With the ever increasing sea of data, the need to
organize and store data, analyse it and ensure
optimum level of data quality is imperative
for every business.
Big Data can characterized by 3 V’s:
1. Extreme amounts or Volumes of data that is being
stored
2. Wide Variety of data ranging from any category, both
structured and unstructured
3. Velocity or the speed at which this ocean of data can
be reached and analyzed.

6. With vast experience in technology and systems,
Jagani knows how to redefine the processes and
systems of business to get them to the top
and give them an edge over their competitors.
Jagani explains Big Data as techniques and
initiatives to handle the fast changing and
ever growing data that is diverse in
nature and too much for the conventional
technologies and applications to handle.

7. You will mostly find either Operational Systems or
Analytical Systems or combination of both.
•Operational systems mainly focus on capturing and
storage of data in real-time. They generally aim at
serving high concurrent queries or
requests but display low inactivity for replies
with high selective access conditions.
•Analytical Systems exhibit retrospective
multifaceted analysis that emphasis on high
throughput and the analysis may in process may
cover most or all of the data available in the
system at that point of time.

8. Benefits:

9. Big Data helps companies to identify the information
that can improve their decisions.
Predictive analysis of data helps business to keep
themselves abreast with the latest market trends and
developments. In short, it meets the analytical
needs of any business.

According to Jagani, “Big Data makes possible real-
time monitoring and forecasting of
developments or events that can impact the
business”. He further states.“ With the help of Big
Data, companies can act more dexterously while
incorporating changes as compared to their
competitors.”

10. How Companies are Leveraging it?

11. A comprehensive and centralized individual
customer data where each single data of
customer is synthesized can provide information
about customers’ behaviour and their
preferences, taste, buying behavior, and search
history. All these can be figured out from
the consumer’s digital footprints. Companies use
this real-time data to
strategically target their products, services
and marketing campaigns to
motivate and bring in new customers.
As per Jagani,“Leveraging Big Data is the key to
effective product development and
formulating marketing strategies. Using this
data to improvise customer services
is what taking the companies one step ahead of
their competitors.”

12. •Companies leverage
information from Big Data
to predict the future
impulses of a customer and
recommend their
products and services
accordingly.
•Amazon has been using buyer’s
search history and other
related data of customers
for
recommending its products.
The more information you have
and the better the
analysis is, the more
successful you are.

13. While saying the amount of data and access to
information that has potential to transform a business
is changing, Sunil Jagani upholds the fact
that companies must understand, data is that missing
link to convert marketing strategies into results.
Big Data is all about vast pools of data and deriving
the value within. Growth in real-time data
analytics in future of data mining is imperative and
businesses without a solid data strategy will be left
behind. Extrapolating the acumens from Big Data and
incorporating these inputs is the best step
you can take for your business.

14. Sunil Jagani
President and Chief Technology Officer
AllianceTek
Pennsylvania - Corporate Headquarters
100 Deerfield Lane, Suite 250
Malvern, PA 19355