Analyze apparel contemporary fashion.pptx

FekaduLabena 86 views 36 slides Jun 07, 2024
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About This Presentation

Contemporary fashion stands for high-quality modern clothing and accessories that are currently on-trend, which are also accessible and attainable. Some brands and designers also focus on the environmental factor.
A contemporary fashion designer creates collections that typically target Gen-Z and Mi...


Slide Content

Analyze contemporary fashion @ fl 2024

Introduction Contemporary fashion is becoming more popular and accessible than ever . The movement is gaining new followers interested in designer clothing and affordable high-fashion garments every day. And while the fashionist as are going crazy over contemporary brands, the women who are still trying to discover their personal styles are looking for inspiration.

What is contemporary fashion? Contemporary fashion stands for high-quality modern clothing and accessories that are currently on-trend, which are also accessible and attainable . Some brands and designers also focus on the environmental factor. A contemporary fashion designer creates collections that typically target Gen-Z and Millenial customers (people in their 20s and 30s). Basically, contemporary fashion offers a modern approach to high-quality and high-fashion clothing,

Current Fashion Trends Current fashion trends are often cyclical, borrowing inspiration from previous decades and rearranging them to match present preferences. Clothing patterns that were deemed unfashionable a decade ago are now seeing a renaissance in appeal . The current fashion trends are :- Hoddies under blazer Women oversized bomber jackets Cropped cardigans Puff sleaves Colour blocking

FAD fashion Fads are the opposite of trends because they only keep for a short period of time. This doesn’t mean we need to ignore them, especially if we have to do with people that may be following them. Examples of fads are commonly seen in clothing, diets, exercised, hairstyles and more other areas

Micro trends Micro trends such as tiny sunglasses and high- waisted denim cycle in and out of fashion within a matter of months up to a few years. micro-trend is one that quickly rises in popularity and falls even faster. The fashion cycle of a micro-trend is usually 3-5 years Micro-trends are cheap, stylish fashion items that are designed to last until the end of the current season and are often born from the screens of social media.

Macro trends Macro trends: are the styles we tend to associate with the different decades, for instance, shoulder pads of the eighties, drop-waist dresses in the twenties , and bell-bottom jeans in the seventies . The faster the fashion cycle, the greater amount of waste is produced. Macro-trends typically last 5-10 years Macro trends are rather established longer living trends. They are “flat design”, “natural materials”

Style analysis Style analysis is a crucial aspect of the fashion industry that enables designers, retailers, and fashion enthusiasts to understand the trends and preferences of their target audience. It involves examining and interpreting the various styles, designs, colors, and fabrics used in fashion products to determine their relevance and appeal to the market. By analyzing the trends and preferences of consumers, fashion experts can predict the future of fashion and develop products that meet the needs of their target audience .

Importance of Trends analysis understanding the Latest Trends Style analysis helps fashion experts to keep up with the latest trends in the industry . By analyzing the styles, designs, colors, and fabrics used in fashion products, they can identify the emerging trends and predict the future of the industry. Meeting Consumer Needs Style analysis enables fashion experts to understand the needs and preferences of their target audience. By examining the styles, designs, colors, and fabrics used in fashion products, they can identify the specific needs of consumers and develop products that meet their expectations. Differentiating from Competitors Style analysis helps fashion brands to differentiate themselves from their competitors. By analyzing the styles, designs, colors, and fabrics used in fashion products, they can identify the unique features that set them apart from their competitors making Informed decisions Style analysis provides fashion experts with the information they need to make informed decisions. By analyzing the trends and preferences of consumers, they can develop products that are likely to be successful in the market

Different types of Fashion style There are different types of fashion styles. The idea of fashion styles is often misunderstood and is often less complicated than it seems. According to the similarities in design, pattern, color and style line all the apparels are categorized. Such types of fashion styles often convey the common theme and refer to a specific group of people who like that fashion style. And in contrast to this, fashion style refers to the groups of personality trait which also have the matching specific fashion theme. We may assume the fashion style as a character sketch that has the capability of describing a personality out of the fashion themes. Trend forecasting is so important that it has become a profession. High-profile designers, journalists, and photographers depend on these tastemakers to identify the following trendy style. . The style of dressing can lead to several styles such as gothic, punk, Bohemian, chic, western, arty, classic, preppy, exotic, etc.

1. Bohemian style Bohemian style is characterized with artistic interests like arty style . Bohemian style focuses on some exotic patterns and textures . The free-spirited Bohemian draws inspirations from the gypsy look with their intricate patterns, peasant blouses, multiple chains, head scarves, and also hippy ponchos and tie dye jeans . Bohemian is well known for features that are considered non-traditional in appearance

2. Trendy The girl who follows a trendy fashion style is always up-to-date on the latest trends, and probably refreshes her wardrobe four times a year with the changing seasons 3. Chic One of the popular types of fashion styles is the chic style. "Chic" is often synonymous with "trendy" or " fashionable".

4. Punk The punk fashion style is all about SCREAMING edge and attitude. Punks like to wear plenty of leather especially when it comes to jackets and pants- and they wouldn’t be caught in the streets without studs, spikes, and chains 5. Gothic Everything about the gothic style is black, from black hair to black lips, black shirts to black boots. Women who wear gothic fashions will typically be seen wearing tight-fitting clothing, intricate black dresses, and tons of chains, spikes, studs, and other exotic accessory styles. The overall look is designed to say ‘ morbid’ and ‘mysterious’, and that is easily accomplished with the super dark clothing and accessories from head to toe.

Exotic Just as the name would describe, exotic fashion is all about wearing something nobody has ever seen before . It’s a collection of bold, mysterious, and eye-catching pieces , usually consisting of vibrant colors and intricate embroidery, fascinating prints and standout jewelry that can be seen from a mile away Casual The casual fashion style could really be ANYTHING but frumpy! Women who indulge in the casual fashion style don’t grab the exotic and bold items off the shelves. They would much rather prefer a simple white tee and a pair of black pants with a coordinating and trendy purse. The entire look is very modern and uncluttered with an extra touch of subtle elegance

Vibrant A vibrant fashion style is reserved for the lady who wants to say “Hey, look at ME, world!” This energetic and intense fashion style typically features garments with wild patterns and exaggerated embroidery as well as asymmetrical designs and tons of colors. Most of her wardrobe will be lined with super light and pastel colors that draw the attention of everyone’s eyes , no matter where it’s worn Casual Vibrant

Preppy Preppy girls, often named simply ‘preps’, love to rock a college-inspired wardrobe. Their hangers are lined side to side with girly blouses with matching collared tees as well as A-line skirts and tight Cowgirl It’s not hard to point out a gal that wears the cowgirl fashion style! In this particular style, there’s a few staples that are an absolute must for the wardrobe: undoubtedly an adorable cowgirl hat, typically in either some shade of brown or pink, a pair of flared blue jeans with western themed leather belt, denim jacket to match, a pair of cowgirl boots, and a few white t-shirt and plaid button-ups .

50s A super adorable blast-from-the-past fashion style, the 50s look is all about bright and pastel colors ( unless you’re doing a more ‘pinup’ theme, then you’ll wear black and red very often!) in adorable fashions , usually featuring an assortment of flowers and polka dots. Women will typically either wear a high ponytail or lovely curls with this fashion, and poodle skirts are an absolute must Sporty It’s rather easy to describe the sporty fashion style: it’s sporty! Girls will typically wear some popular sport companies like Adidas or Nike and will always have runner shoes (or similar style shoes ) on. They prefer a simple and subtle look that oozes ‘sports’, with plain colors like white, black , and gray being BIG hits.

70s The 70s fashion style can also easily be referred to as the ‘hippie’ look, where women leave their hair long and straight and add an adorable little flower or stem of flowers to create a natural finish. Their wardrobe will undoubtedly have the classic super-flared jeans and tons of tie-dye tops and accessories , as well as simple white tees to go with their look. Floral patterns are also common in this fashion style and makeup is minimal to maintain a simple and natural appearance

Characteristics of fashion styles Some characteristics of fashion styles: Preppy : plaid skirts, sweater vests, pearl necklaces, bright colors..... Punk : skinny jeans, leather, studs, piercings..... Modest : covered up, long skirts, sweaters, high neck ...... sophisticated : suits , trousers, pencil skirts, blouses..... Sporty : sweats, t-shirts, sport shoes, track pants ..... trashy: slightly vulgar.... edgy: converse, skinny jeans, black boots, basically some punk but not all punk.... vintage: older styles, an old band on your t-shirt, polka dots, ankle length dresses or skirts......

Cont … Cowboy: boots, hats, boot cut jeans, shirt, leather jacket.... nautical : blue, red and white, bows, and collars .... beachy : sandals , flowy sundress, cover ups, bikini, swimsuits, shorts .... Futuristic: metallic, what you imagine people in the future to wear..... Rocker: band logos tops, leather jackets and skirts, knee-high boots.... Boho -chic : baggy shirts that go in at the bottom, big purses, casual, long necklace..... flirty: cute dresses, skirts.... casual :shorts , pants, tennies , flip-flops, jeans, t shirts.... formal: nice dress and heels, pencil skirt, shirts, blazers, suits.... hippie: baggy clothes, peace signs, headbands worn around the head, tie dye, bright

Fashion trends

What designers should know about it? Environmental impact Overall, the fashion industry has a huge negative impact on the environment. Fabrics and clothes production is responsible for a significant part of global carbon emissions (10%). The process also pollutes the waterways and drains water sources. What’s more, more than 80% of textiles end up in a landfill, contributing to the pollution problem. The biggest industry problem is fast fashion, which is extremely affordable and attainable but has a crucial environmental impact. Fast fashion comes and goes and very often exploits labor in an effort to flood the market with cheap and low-quality clothing. This has a devastating effect on nature and wildlife and is often considered very unethical.  

On the other hand, not everyone can afford to spend their whole salary on ethical and designer garments. But not all hope is lost. Many contemporary fashion brands are becoming eco-aware and strive to be more environmentally conscious.   They start implementing sustainable practices in their material sourcing, manufacturing processes, and logistics. The goal is to preserve natural resources, lower their footprint, encourage clothes recycling and generally lower their and their clients’ fabrics waste generation.

Durability Durability is a great advantage of contemporary fashion. Compared to cheap-looking and low-grade clothes, contemporary pieces are excellent in wear ability, abrasion resistance, and resilience. They are remarkably durable, less prone to breakage, and will keep their excellent condition for a very long time. Something that budget-range and fast fashion cannot make a promise.

High-quality High-quality Another undeniable perk of contemporary fashion is the high quality. Unlike fast fashion and low-price clothing brands, the quality of elegant contemporary garments is exquisite . The designers put out modern clothes that look exceptionally good and correspond with the latest fashion trends and market expectations.  The clothes are made of quality materials, stitched up with care and attention to detail. They do not look cheap, or inferior, nor do they wear out easily . But remember, to keep your contemporary clothing in impeccable condition, you have to take proper care and try not to neglect it.

More accessible More accessible One of the best qualities of contemporary fashion is its accessibility. Who said only celebrities and wealthy people can afford stylish durable high-quality clothes? Thanks to the relatively low price point of this fashion, many more people can afford to dress well without breaking the bank. Pricing for these fashion pieces starts at $200 and can hit upwards of $1,000. And while this is not the cheapest clothing option, it is still quite attainable when compared to high-fashion designer apparel (that would typically cost four or five-figure sums).

Why should customers care? Contemporary fashion has been gaining a lot of popularity in recent years. People are searching for that high-life factor in their styling endeavors but most are not able to afford the expensive pieces, created by established designers. This is where this movement finds a b alance by providing access to accessible high-quality items. Another reason people should care about the trend is the positive environmental impact contemporary fashion has. Customers can make smart choices with their clothing and at the same time, make a big step towards saving our oceans and nature, and protecting the wildlife.