Animal Planet Manual da Marca 2008

Manual da Marca da Animal Planet 2008

1. 2008
International Off-Air
Brand Guidelines

2. Logo

3. Logo on whiteLogo on black
Logo

4. Logo / Hero Colour
Trademarksymbol mustalways be present
Minimum height8mm
COLOUR- PMS 375
R-145
G -212
B-0
C-47
M- 0
Y-100
K-0

5. contents
toolkit ‘A’ line brand device
Logo
Logos on Black & White
Hero Logo
Logo Colours (on white)
Logo Colours (on black)
ColourValues
Exclusion Zones 1
Exclusion Zones 2
Colour Theory
Font Specification
1
2
3
4
5
6
7
8
9
10
‘A’ Line Strap Device
‘A’ Line Logo Rotation
‘A’ Line Strap Usage
Print Examples 1
Print Examples 2
Print Examples 3
Print Examples 4
Print Examples 5
Print Examples 6
Print Examples 7
Print Examples 8
Contacts
11
12
13
14
15
16
17
18
19
20
21
22

6. Colour Logos
In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.
Please contact Lester Mordue to discuss any further colour requirements - [email protected]

7. Colour Logos
In addition to black and white the 10 colours below are the ONLY colours to be used without prior consent.
Please contact Lester Mordue to discuss any further colour requirements - [email protected]

9. Exclusion Zones
NO type should be within these areas
with the exception of website details [as shown]
discoverytv.comdiscoverytv.com
discoverytv.com
Preferred Exclusion Zone
e.g. Billboard, Press ad, etc.
Exclusion Zone for applications
involving limited space
e.g. Web banners, Skyscrapers, etc.

10. What not to do
discoverytv.com discoverytv.com
discoverytv.com discoverytv.com
no type here
no type
here
no type here
no type here

11. Colour
sadness /purity / power / health /joy /healing /understanding /
integrity /romance /longing / safety /danger / wisdom /peace /
We have chosen our palette from the vast array of rich and wonderful colours within the animal
kingdom. This wide pallete illustrates the diversity of the natural world.
Each colour can be used to enhance the emotional connection that ANIMAL PLANET seeks to
find with its audience.

12. ‘A’ Line Strap Device
7.6
strap is cut at 7.6

13. large logo is rotated at 7.6
7.6
‘A’ Line Logo Rotation

14. discoverytv.com
‘A’ Line Strap Usage

15. Print Examples

16. Font Arial
Primary FontArial Bold
FontArial Bold
discoverytv.com
“The quick brown fox jumps over the lazy dog.”

17. Print Examples

18. Print Examples

19. Print Examples

20. Print Examples

21. Print Examples

22. Print Examples

23. Print Examples

24. Contacts
Lester Mordue, International Creative Director
[email protected]
Douglas Lerner, International Marketing Manager
[email protected]
Sarah Wilson, International Production Manager
[email protected]