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coca cola presentation

1. In-Depth Analysis of Coca-Cola's Marketing Strategies

2. Introduction - Purpose: Examine Coca-Cola's marketing strategies and identify areas for enhancement. - Coca-Cola : A global leader with iconic campaigns like 'Share a Coke '.

3. Company Overview - Founded: 1886 by John Stith Pemberton in Atlanta. - Main Products: Coca-Cola Classic, Diet Coke, Coke Zero, Sprite, Fanta. - Reach: Available in over 200 countries, 1.9 billion servings daily. - Memorable Campaigns: 'Taste the Feeling', Santa Claus in red suit branding.

4. Coca Cola Cherry Coca-Cola with a cherry flavor. Originally marketed as Cherry Coke (Cherry Coca-Cola) in North America until 2006. Coca Cola Raspberry Coca-Cola with a raspberry flavor.Available in Australia, the United States, and the UK in Coca-Cola Freestyle fountain. Brand Portfolio Coca Cola Zero Sugar It was a limited edition produced by Beijing Coca-Cola company to celebrate Beijing's successful bid to host the Olympics. Coca Cola Vanilla Coca-Cola with a vanilla flavor. It was reintroduced in June 2007 by popular demand.

5. Current Situation Analysis - Strengths: * Brand recognition (e.g., Coca-Cola's logo is recognized by 94% of the global population). * Diversified product range (e.g., smartwater and Honest Tea). - Weaknesses: * Health concerns around sugar (e.g., soda taxes in markets like Mexico). - Opportunities: * Growing wellness trend (e.g., plant-based drinks like AdeZ ). - Threats: * Competition from PepsiCo, rising production costs.

6. Logo Evolution 1940 1969 1993 2003 2007 – Present

7. Market and Audience Analysis - Market Size : Soft drink industry projected to grow to $1.5 trillion by 2030. - Customer Segments: * Millennials and Gen Z: Prefer sustainable and healthy options. * Example: Coca-Cola's limited-edition 'Dreamworld' flavor targeting younger audiences. - Purchasing Behavior : * Increasing online sales during COVID-19. * Fun fact: Coca-Cola's vending machines in Japan cater to local tastes (e.g., hot beverages).

8. VS Evaluation of Current Marketing Strategies Pepsi Your Text Here 01 Your Text Here 01 Your Text Here 02 Your Text Here 03 Your Text Here 04 Your Text Here 05 Your Text Here 06 - Digital Presence: * Example: Viral campaigns on TikTok using # ShareACoke . - Traditional Advertising: * Example: Iconic Super Bowl ads like 'Coca-Cola Polar Bears'. - Sponsorships: * Example: FIFA World Cup partnership drives global visibility.

9. Proposed Improvement Strategies 380 Million customers 1. Expand Healthy Offerings: * Launch new flavors of Coca-Cola Zero Sugar. 2. Sustainability Focus: * Use 100% recycled plastic bottles (already tested in Europe). 3. Gamified Marketing: * Example: Scavenger hunt campaigns tied to Coca-Cola QR codes. 4. Collaboration: * Partner with influencers (e.g., fitness bloggers) to promote wellness lines.

10. - Timeline: * Q1: Market research, pilot healthy products in select regions. * Q2: Roll out new ad campaigns, expand sustainability efforts globally. - Teams Involved: * Marketing, R&D, Logistics. - Metrics for Success: * Increase in market share by 5%. * 20% rise in sales of non-carbonated drinks. Action Plan

11. Recommendations and Next Steps - Embrace innovation to stay relevant. - Focus on localizing flavors and sustainability. - Keep customers engaged with interactive campaigns. Remember: Great brands don't just sell, they connect.

12. THANK YOU