Apple AirPods Pro000000000000000000.pptx

business administration project

1. Apple AirPods Pro

2. Agenda A Introduction Product Information 4Ps vs 4 Cs PESTEL analysis SWOT analysis BCG Matrix Segmentation Targeting Positioning Presentation title 2

3. Introduction Apple makes computers, accessories, and software in the US. This was the first successful personal computer firm. The company is headquartered in Cupertino, California. In 1977, Steve Wozniak and Steve Jobs created Apple, which makes Macintosh machines. Presentation title 3

4. Air Pods Pro Product overview

5. AirPods Pro AirPods Pro elevate listening to a personal level. Personalized Spatial Audio with dynamic head tracking immerses you in all-around sound across all devices.3 AirPods Pro's Adaptive EQ fits the person so he can hear every frequency properly. Presentation title 5

6. 4Ps Vs 4Cs

7. 4 Ps

8. 4 Cs

9. PESTEL Analysis

10. 4 Ps

11. SWOT Analysis

12. SWOT

13. BCG Matrix

14. BCG Matrix

15. Segmentation

16. Demographic Segmentation Since Apple serves more worldwide markets. Apple has around 500 outlets in 25 countries as of December 2021. Online retail stores allow clients worldwide access to its products. behavioral Segmentation It consists of the attitudes, usage, responses, and product knowledge. psychographic segmentation tackles developing products based on the target market's lifestyles. Presentation title 16

17. Target Market

18. Rich people eager to pay more on technology items and services with superior capabilities, functionalities, and designs. Apple found that most customers value quality, performance, and design over pricing after years of research. Presentation title 18

19. Positioning

20. In this competitive sector, using its brand to develop emotional connections with customers through outstanding experiences is smart. Apple positions itself similarly based on competition. Apple constantly invests in R&D and releases new products and services due to fierce technological industry competition. It develops exclusive brand technologies that cannot be replicated. Presentation title 20

21. Customer Satisfaction

22. At a  98%  satisfaction rate, Apple's AirPods set a new record for Apple (AAPL) customer satisfaction, according to the researchers. Apple's iPhone nabbed a 92% customer satisfaction level when it was released in 2007. Apple Watch came close to matching the AirPods with a 97% satisfaction rate around its launch in 2015. Presentation title 22

23. Thank you