Apple India 3C Report Presentation

The slides presents the clear picture of Apple India company.Complete details of company from Introduction to Conclusion. It consists of a proper 3C Report of Apple.

1. Apple Inc. 3C Report C-Company C-Competitor C-Customer By : Suyash Jain Kritika Navetia BBA-RETAIL MANAGEMENT

2. Road Map Company Profile Product Line of Apple Global Competitors of Apple Competitor Introduction Market Share SWOT Analysis Marketing Mix Product Life Cycle Competitors Customers Logistic & Supply Chain of Apple Indian Market remain untapped for Apple Strategies for the Company Conclusion

3. 1974 The idea for Apple Computers was BORN

4. 1974 The idea for Apple Computers was BORN 1976 First Computer was SOLD

5. 1984 The Macintosh was INTRODUCED

6. 1984 The Macintosh was INTRODUCED 1985 was discharged Steve Jobs

7. 1994 1996

8. 1998 1999 Apple introduced all-in-one the iMac Also Apple unveiled the iBook

9. And the Innovations continue…

10. Apple was started by Steve Jobs Steve Wozniak

11. Apple Inc. Current Profile Name Apple Incorporation Former CEO Steve Job New CEO Tim Cook Revenue $ 350.508 billion ( 2014) Area served Worldwide Headquarter California ,  United States. Total number of employees 82,800

12. Apple Inc. has continued to expand its product line. In Apple’s, the following are the main product lines: Mac I-Pad IPod I-Phone Apple TV Apple Watch Software Product Line of Apple

13. Competitor Players in Market Samsung Nokia Karbonn Intex Lava Micromax LG Lenovo HTC Sony Blackberry

14. Samsung Electronics commenced its operations in India in December 1995 Two R&D centers in India- Delhi & Bangalore In 2010 achieved a sales turnover of $3.5 billion Market leader in LED TVs, LCD TVs, Slim TVs India’s largest mobile handset brand Leading in smart phone segment in India

15. Micromax is an Indian consumer Electronics Company headquartered in Gurgaon, Haryana. Micromax has entered into handset market in 2008 and within 3 years it has become the third largest handset manufacturer in India. In this period, it has focused mainly on rural market & has become a leader in the same. Now it wants to expand its presence within India & then on international level.

16. officially bigger than Microsoft ( $73.7 billion) Now, Apple generated revenue of $156 billion

17. Even bigger than the GDP of 100 other countries

18. $470.94 B $231.2 B Enterprise Value Total GDP

19. Market Share of Smartphones in India

20. S Faithful customers Apple is a leading innovator in mobile device technology Brand reputation Financial Strength High Profit Margin

21. W High price Decreasing market share No major improvements in latest product versions 4. Narrow Product Range

22. O 1. Product Diversification 2. Formation of Strategic Partnership 3.Investment in R&D Department 4 .Growth of tablet and smartphone markets 5 .Strong growth of mobile advertising market

23. T Rapid technological change Aggressive competition Loss of innovative potential due to decease of legendary founder Steve Jobs (Lack of Innovation ) 4. Rising labor cost in countries where Apple plants are located.

24. Marketing Mix Product Mix: The foremost quality which the company provides was access to the world renowned Apple IOS operating system. Thus the high quality processing speed also lend a hand towards the popularity of the product. ITunes, apple store and exclusive apps Place Mix: Apple authorizes sellers to ensure control over this component of the marketing mix. The following places are included in Apple’s distribution strategy: Apple Stores Online Apple Store and App Store Authorized retailers Telecom companies Fulfillment services

25. Price Mix: Apple uses a premium pricing strategy A standard price is maintained across the market. Iphone pricing policy is that it does not offer any discounts. However, discounts might be given in the form of sales promotions or by exchange offers Apple customers are not budging and they are very much loyal to the Apple brand and to Iphone. Promotion Mix: The components used by Apple for prmotions are-Advertising, Personal Selling, Sales Promotion, Public Relations. Some Apple Stores offer old models at discounted prices Apple Events, leaks of new product features, press releases, are carefully implemented to maximize positive publicity.

26. Product Life Cycle With the introduction of the new iPhone, all other iPhones will be on the decline. The Apple iPhone 5s is now moving into the maturity phase of the product life cycle. During this phase the primary objective of Apple is to defend market share while maintaining revenue.

27. Competition Apple’s direct competitors are Samsung, Micromax, Lenovo, Karbonn etc. Apple stays at least two years ahead of its competitors, having geniuses in design, software, and retail Apple has competitive advantage of screens, the I-Phone showed the potential of new screens by increasing their size, given the screens a hard glass surface that responded to light finger gestures. Indian customers are not willing to pay for Iphones because they are too costly for middle class customers. Samsung fulfill the demands and requirements of middle class and rich class customers. Recently Samsung has launched J series with 4G in it at only 8990/- (online store prices).

28. Customers Apple targets users who are typically between ages 15 & 50+ Apple's computers target home users, schools, and media and design professionals. Upper class income people are a primary focus for Apple because they are usually willing to pay slightly more for “a better user experience”. Apple's retail stores are dedicated to serving the needs of all new and existing customers and are considered "friendly" places where consumers can look at and test out the company's products Customers will generally be loyal if there are only a few competitors out there offering the same product and your product offers better quality overall.

29. A report by AMR Research has named Apple as the company with best supply chain practices in the world for the third year running. In a feature exploring the secret behind Apple’s success, it was found that company’s ability to bring together two sides of the supply chain (digital and physical) efficiently and at increasingly low cost.

30. India remains Apple's great untapped opportunity Apple had a very low market share in smartphones in India. The market share ranges from2%-7% in Indian market. The reason behind this low share in Indian markets are income of population of the country, people are not able to afford Apple's current lineup of smart phones. It recently crossed the $1 billion milestone of annual sales in the country. There is much scope of expansion in the country.

31. Strategies for the Company A -Apple Store: Opening of more Apple Stores is the first step in establishing Apple as a luxury brand. Sales are done through a whole range of stores from the common, where iPhones are placed next to Samsung phones like a vegetable cart vendor. Apple’s authorized resellers in India don’t do a very good job of letting consumers hold, touch and ultimately fall in love with an iPhone or iPad . Opening of Apple Stores will result in more footfalls and sales than the current stores selling Apple products. B- Refurbished IPhone Plan: Till next year India and other developing countries will be flooded with refurbished versions of the relatively latest iPhone. Apple has currently applied for permission from the government to import and sell these type of phones in India . Apple is doing in US In order for it to receive permission it has to prove to the environment ministry’s Technical Review Committee that it isn’t trying to move e-waste from the US to India. If plan is approved then refurbished IPhone 6S could be sold for approximately Rs. 25,000 in India.

32. CONCLUSION Apple created a very strong overall marketing strategy for the iPhone and managed every aspect of the iPhone’s launch very effectively Apple was able to develop a unique product for tech-savvy consumers interested in a combination smart phone-music player and make those customers aware of the product through well-managed marketing efforts and strong publicity. In addition to satisfying consumers with an easy payment method, Apple built a powerful partnership with telecom companies like Airtel & Reliance and selling the I-phones from their retail outlets through easy down payment procedure. Apple was promoted in India by PM Mr.Narendra Modi Mr . Narendra Modi proposed a solution to Tim Cook to set up a manufacturing base in the country. This would cut down on the company's production, logistics, and distribution costs, and could offer a route to making its devices more affordable. The CEO responded positively.

33. Reference Sources http ://www.statisticbrain.com/apple-computer-company-statistics/ http://www.apple.com/in/ http://seekingalpha.com/article/2542745 http://www.saleschase.com/blog/2012/03/13/the-best-of-apples-marketing-strategies/ https://www.scribd.com/doc/100244510/Apple-Inc-Assignment-docx http://store.apple.com/us_edu_354020/browse/campaigns/education_pricing http://www.economist.com/node/21551058 http://www.informationweek.com http://gadgets.ndtv.com/ http ://www.marketwatch.com/investing/stock/aapl/financials http://www.slideshare.net/marconivr/apple-history

34. Stay Hungry, Stay Foolish. Think Different