Apple, product mix

a ppt on product mix of apple corp. with its history, product line, product width and depth.

1. Presented By:- Mustahid Ali Suraj Chute

2. FOUNDATION OF APPLE Steve Jobs and Steve Wozniak laid the foundation of APPLE COMPUTERS INC. on April 1,1976 to sell the Apple 1 (personal computer kit)

3. NAME AND LOGO The name was taken by Steve Jobs. The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.

4. NAME AND LOGO In 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. In 1997 , Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G 3 s in 1998

5. THE EVOLUTION OF A BRAND 1977 1997 2006 1975 2013

6. VISION STATEMENT "Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them."

7. "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings” MISSION STATEMENT

8. Best Known Products Hardware line: Macintosh line of personal computers iPod portable media players iPhone Software products: Mac OS X operating system iTunes media browser iLife – iMovie, iTunes, iPhoto Final Cut Studio – video editing 8

9. Apple Software I tune I photo I movie I-Pad I- pad 1 I- pad 2 I-Pod I pod shuffle Ipod nano Ipod touch Ipod classic Iphone 3g Iphone 4 I-Phone Iphone Mac Mac book air Mac book pro Mac mini I mac Mac pro I- pad mini I- pad air Iphone 5 Iphone 5s Iphone - 4s I cloud Grage band I work P R O D U C T L I N E PRODUCT WIDTH

10. Product L ine D epth I PHONE I PAD MAC BOOK I PHONE 3G, 8 GB I PAD AIR , 16 GB MacBook Pro (15") I PHONE 3G, 16 GB I PAD AIR , 32 GB MacBook Pro (17") I PHONE 5S 32 GB I PAD MINI 7 INCH Mac OS X Leopard  (10.5) I PHONE 5S 64 GB I PAD MINI 10.1 INCH MacBook Pro  (3rd gen) (Late 2013) P RO D U C T D E P T H

11. THANK YOU