Apple store

Apple store

1. UDAYBHANSINHJI REGIONALINSTITUTE OF COOPERATIVE AGRI. BUSINESS MANAGEMENT GANDHINAGAR, GUJARAT AN INSTITUTION OF NATIONAL COUNCIL OFCOOPERATIVE TRAINNING, NEW DELHI PGDM-ABM BATCH 2018-20 Presentation Topic APPLE STORE Submitted to – Prof. Krunal Joshi Submitted by – Chirayu Wani (1812) Kunal Bhise (1818)

2. VISION We believe that we are on the face of the earth to make product and that’s not changing we are constantly focusing on innovating MISSION Apple design macs the best personal computers in the world along with Osx, I life, I work and professional software. Apple reinvented the mobile phone with it revolutionary iPhone and AppStore and has magical iPad which is defining the future of mobile media and computing devices

3. Formerly:- Apple Computer Company ( 1976-1977 ) Apple Computer, Inc (1977-2007) Industry:- Computer Hardware Computer Software Cloud Computing Digital Distribution Fabless Silicon Design Financial Technology Artificial Intelligence Founded:- April 1, 1976; 43 Years ago Founders:- Steve jobs Headquarters:- California, U.S Retail Location :- 500 plus (2019) INTRODUCTION

4. Name Store:- Earth Infosolution Store size:- 800 Sq Ft Per Store No. of employee in store (Gandhinagar):- 3 To 4 Franchise Owner Name:- Mr. Parth Solanki Address:- GF, President Tower, Beside Vijay Petrol Pump, Sector 11, Gandhinagar 382010-gujarat.   Layout type:- FREE FORM LAYOUT APPLE STORE IN GANDHINAGAR

5. CRITERIA FOR SITE SELECTIONS OF APPLE STORE Location strategy: - Firstly Apple works closely with site-selection companies like Buxton, or Site Selection Group to help it choose new locations for its stores. No another's Apple Store Available in around particular area. Market Area Firstly Prefer Because increase the brand Visibility. Require More Parking Space for Two wheeler and Four Wheeler Proximity to competitors store. Require Continuous flow of electricity so that they can show their model . The Apple Store is visible from road also so that it create attention of customer to visit.

6. HOW TO CONSTRUCT THE INTERIOR AND EXTEIOR STORE DESIGN? The Apple logo In the front of the store is a very important because it is very interactive and inviting very open. Interior design prefer by the tables, shelves. Cabinets and Displays Material Used high gloss paint, Laminate, Stainless Steel and Glass. Apple Store in Interior design is mainly focus on the lighting, Lighting is the consistent and is basic, with the main lights right above the featured products. Empty space is designed to be empty because it is designed for customers to walk and interact with the computers and electronics. Space productivity is maximized. In Apple Store the interior design prefer the Hiding wires and cables. Removing barriers between products and customers like glass cabinets. Providing space where shoppers can interact with your products.

7. Gandhinagar Apple Store playing a silent instrumental music continually in low volume. Colorful store front display and wall photos balance the lack of color through out the store The store staff sport t-shirt that add splash of color to monochromatic environment. Apple store in interior design using only cool color so that create cold and distant environment. The wooden tables are of equal size and shape and similar product (iMacs, MacBook, iPhone) are placed together at regular interval that create regular rhythm Apple store mostly used white, gray and black color. Furniture in the middle of the store is either perpendicular or parallel to the once near the wall

8. STORE LAYOUT IN INTERIOR DESIGN WITH THE HELP OF AUTOCAD SOFTWARE AND DESIGN SOFTWARE APPLE STORE Interior design in Gandhinagar City. (Sector 11)

9. APPLE PROVIDING TO TEST DRIVE YOUR PRODUCTS When you enter an Apple Store, one of the first things you notice is that all the notebook computer screens are positioned just slightly over 90 degrees. This position lets you see the screen, but it also invites you to touch the iPad, iPhone, MacBook, iWatch, etc and use it. Furthermore, all devices in the store are connected to the internet. Customers can use any device for as long as they want–no time limit.

10. ADVANTAGES OF FREE-FORM LAYOUT:- Allowance for browsing and wandering freely. Increased impulse purchase. Visual appeal. Flexibility. LIMITATION OF FREE-FORM LAYOUT:- Waste of floor space. Expensive. Difficulty of cleaning .

11. Apple’s 5 Steps of Service A pproach customers with a personalized warm welcome. P robe politely to understand all the customer’s needs. P resent a solution for the customer to take home today. L isten for and resolve any issues or concerns. E nd with a fond farewell and an invitation to return.

12. Apple Store (Gandhinagar) have row of iPhones, iWatch and MacBook to attract customers to interact with them

13. HRM Activity Related to Apple Inc. Recruitments Process

14. Promotional Activity of Apple Inc Apple Promotes their products primarily through television advertisements, online ads, and on social media. Most Apple products are advertised through numerous different ads. They aim to make an ad that appeals to most segments of the market. Their ads promote different aspects of their products, just like these iPhone ads. They pic out certain parts of the iPhone that can really help sell the Phone, and then make a fun ad on it. Apple also have their Products set up in their stores for customers to trial and see how their products work before they make up their minds in buy the products.

15. Thank You…