Application of research in business

Research can be used in every field of business

1. Research applications in business Vijyata Assistant Professor , Ranchi Women’s College, Ranchi University

2. Every Business and businessman can encounter problem situation which may be unique to the organizations but can be broadly categorized into subheads of – Marketing Functions Personnel and Human resource Management functions Financial and accounting functions Production and operation Management Cross- functional problems

3. Application of research in Marketing function Market potential analysis Market Segmentation Analysis Demand Estimations Market Structure Analysis Sales and Retail audit Consumer and business trend Analysis Research pertaining to 4 Ps’ like New product development, Price determination Research , Copy testing, Measuring the impact of alternative media , Locational Analysis, Loyalties Analysis , Research based on customer satisfaction

4. Application of research in Personnel and HRM function Performance management Leadership Analysis Development and Evaluation Organisational climate and work environment studies Talent and Aptitude Analysis and management Incentives and benefits studies Training and Development studies Employee benefits and reward Analysis Absenteeism and accident Analysis Turnover and attrition studies

5. Application of research in Financial and accounting function Asset Pricing , corporate finance and capital markets IPOs and Takeovers Analysis of interest rate derivatives Corporate credit rating models Market –based accounting research Accounting Based Valuations Analysis of audit regulations and methodologies Forecast of volatility and risk estimation and Analysis

6. Application of research in Production and Operation management function Operation planning : capacity planning Demand forecasting and decision Analysis Process planning : Scheduling and material requirement planning (MRP) Logistics, supply chain and inventory Analysis Quality management research Project management Work design planning and monitoring

7. Cross-functional Research Corporate Governance and ethics Knowledge management Enterprise Resource planning Ecological and Environmental Analysis

8. Thank you Write to me at [email protected] or comment in the comment box