Apptica, in-app ad monitoring

Apptica, in-app ad monitoring

Apptica is created specifically to track and monitor advertising campaigns in mobile applications. It gives insights to all market participants and provides information regarding:
• top advertisers and publishers on the market and their activity;
• top in-app advertising campaigns by category, country and period;
• top ad networks, share of impressions, creatives frequently seen in, in-app traffic sources and its volume;
• top creatives - including most effective ad formats, first/last seen and active days;
• active ad network SDKs in applications, (statistics on Android and IOS, different application categories, and dozens of countries).

The system aggregates data from different sources, bringing them to one common form, and displays statistics in a unified format.

1. in-app ad monitoring service
Get insights and improve your product with Apptica

2. Competitive Advertising Intelligence
Discover new trends of in-app advertising and make strategic decisions
Monitor competitors' ads performance.
Get insights, define the right in-app advertising
strategy and improve your ROI.
New advertisers are at hand. Learn your
competitors' product monetization strategy.
Explore Top in-app ad networks and its market
share.
Get insights of Top publishers and which ad
SDK is active among all integrated.
Make effective decisions by using our rich data
of competitor’s ads.
Execute marketing strategy with advertising
insights including but not limited to creative
gallery, top advertisers, top publishers.

3. Intelligence Overview

4. View the Top ad networks
mostly used for user
acquisition campaigns and
share of impressions across all
ad networks
Segment results by category,
country or period
Find out apps with the
integrated ad network SDK
where ads were seen
Find out Top creatives mostly
seen in the ad network and
share of impressions across
the network
Top Ad Networks
KEY FEATURES
Analyze in detail Top mostly used ad networks, information regarding its usage and Top creatives
frequently seen in it.

5. Top Ad Networks
KEY FEATURES
Analyze in detail Top mostly used ad networks, information regarding its usage and Top creatives
frequently seen in it.

6. View the Top advertisers running user
acquisition campaigns
Analyze in detail where and with whom your
competitors are running in-app advertising
campaigns
Find out Top advertiser’s ad network SDKs and
share of impressions across these networks
Dive into the main advertiser’s traffi c source
and Top apps were the off er seen in
Analyze Top creatives used for promotion
Find out Top countries where advertiser is
running user acquisition campaigns and share
of impressions across these countries
Top Advertisers
KEY FEATURES
Analyze in detail Top advertising campaigns (off ers) by platform, country, category, ad network,
and period.

7. Top Advertisers
KEY FEATURES
Analyze in detail Top advertising campaigns (off ers) by platform, country, category, ad network,
and period.

8. Analyze the details of competitors’ user
acquisition creatives including ad formats, fi rst
and last seen, active days
View Top ad creatives used for in-app
promotion
Segment results by platform, category, country,
ad network and period
Filter results by specifi c advertiser or app seen in
View full versions of competitors’ creatives
Optimize your creative eff orts
apptica.com
Creative Gallery
KEY FEATURES
Analyze in detail Top creatives formats and its in-app usage information by advertiser, platform,
country, category, ad network, period.

9. Creative Gallery
KEY FEATURES
Analyze in detail Top creatives formats and its in-app usage information by advertiser, platform,
country, category, ad network, period.

10. Top Publishers
KEY FEATURES
Analyze in detail Top publishers and applications by in-app traffi c volume, including the work of
the integrated ad SDKs and off ers seen in.
Dive into Top publishers and its Top
applications by in- app traffi c volume
Analyze top advertisers promoted in
publisher’s apps and top apps where publisher
buy traffi c
Filter results by specifi c publisher, publisher
app or ad off ers seen in
View publisher’s distribution share of traffi c
buying by country
Dive into the active used ad SDKs in publisher
apps
Segment results by platform, category, country,
ad network, and period

11. Top Publishers
KEY FEATURES
Analyze in detail Top publishers and applications by in-app traffi c volume, including the work of
the integrated ad SDKs and off ers seen in.

12. Who is Apptica for?

13. Advertisers use Apptica to
Understand best practices
and trends
Capture trending apps
Monitor competitor’s strategy
and ads performance
Dive into competitor’s
effective traffi c source
Identify apps that stop selling
traffic or delete ad SDKs
Analyze Top creatives used for
promotion (formats, fi rst &
last seen, active days)
Study eff ective ad Networks
by country & platform
Find out countries where UA
campaign is running
Work with best performing ad
networks by country
Use best working creative
formats and design
Improve User Acquisition
Campaign
Brand Saving. Check own ad
campaigns, creatives, LP and
URLs in diff erent apps for
avoidance of any mislead
Create own best working UA advertising strategy
With Apptica Ad
Intelligence
Advertisers can
Improve traffi c
quality
Increase Income Increase user
retention
Save money on
testing

14. App Publishers use Apptica to
Analyze Top in-app ad
Networks
Monitor new active
advertisers and contact them
Analyse Top creatives formats
used for promotion by
different GEO
Find and monitor competitors
by segment, platform, GEO
Find out competitor’s active and
best working integrated ad
Network SDKs by country,
category & platform
Analyze Top popular GEOs by
ad Network usage
Get insights of the required
apps performance by
category
Brand saving. Check ad creatives
your users meet in their own
apps under diff erent GEO
Find and contact new
active advertisers
Increase loyal users Integrate best
working network
SDK by exact
publisher needs
Increase user
retention
Increase income
With Apptica Ad Intelligence App Publishers can

15. Ad Networks use Apptica to
Monitor new best working publishers
and advertisers in other networks and
contact them
Monitor competitors’ traffi c sources
Find out Top creatives mostly seen by
ad Network
Monitor competitors’ strategies. Compare
ad networks share by country, category,
platform and ad format
Capture trending GEOs Understand best practices and trends
Receive new
publishers with
quality traffi c
Receive new paying
clients
Receive new off ers Determine ad
networks share by
country, category,
platform and ad
format
Increase income
With Apptica Ad Intelligence Ad Networks can

16. Media Buyers use Apptica to
Save money on creating new
banners
View Top ad creatives used for
in-app promotion
View full versions of
advertisers creatives
Find most active advertisers,
contact them, take off er and
set a perfect ad campaign
Get Top competitors’ ad
creatives and use it for own
campaigns
Analyze creative details including
formats, fi rst & last seen, active
days, countries seen in
Monitor actual & new traffi c
sources, demand for ad formats
and new off ers by Geo, category
and platform
Get insights and optimise
creative eff orts
Find new traffi c
sources
Save money on
testing
Find and contact new
active advertisers
Increase income
With Apptica Ad Intelligence Media Buyers can

17. Thank You!
Contact Us
Email [email protected]
Website apptica.com
Twitter twitter.com/apptica_com
Facebookfacebook.com/appticacom/
LinkedInlinkedin.com/company/apptica
Blog apptica.com/blog/

18. Apptica is an in-app ad monitoring service.
It gives in-app insights to ad networks, app developers, advertisers, publishers and media buyers. Understand best
practices and trends in the app marketplace. Be a step ahead of the competitors. Monitor Top in-app advertising
UA campaigns with most effective formats and creatives, around the world, across all categories and countries on
Android and iOS platforms.
Analyze in-app traffi c sources, fi nd new customers, track competitors and advertisers’ activity. Receive
transparency into which apps your ads appearing in and into which ad campaigns are running in your own app.
These data will help you to optimize traffi c costs and get more conversions. Adjust your monetization strategy by
analyzing what kind of SDKs Top publishers use for app monetization. Analyze Top in-app networks, their market
share. Check your own active ad campaigns and learn where your partners buy traffi c for your product.
The editorial and analytics in Apptica 2018 contains references to third party products, services and metrics. The data is sourced from official materials.
Its inclusion does not represent a recommendation by the Apptica or the authors of this presentation/report in anyway. All other trademarks are
property of the respective owners.
@ 2018 Apptica Limited. App Rights Reserved. No part of this publication may be reproduced, distributed or made available without permission of the copyright owner.