Apsara Ice cream case study

Here’s a our case study for Digital Marketing of Ice cream brand. How a digital marketing agency can go beyond just using digital media conventionally and create a customized strategy to grow your business. The brand has got highest ranking on Zomato, a food ordering platform.

1. Case study
Presentation

2. •Not popular brand
•Low presence on internet
Marketing Challenges

3. •Creating Influencers for marketing
•Use of food ordering platforms to generate demand
•Reaching to geo specific target audience through social media
MarketingStrategy

4. How we worked on our strategy

5. •Invited food bloggers to different outlets and made sure that
brand manager is present in the outlet to explain them about
the brand
•Food bloggers talked about us and rated us on Zomato
Stand out in a market place

6. Invitation on Zomato

7. Highest rating
on Zomato

8. •Creative advertisement based on the theme of festivals
•Advertisement based on three seasons in the year
•Advertising about new and upcoming flavors
Marketingthrough Facebook

9. Promoting New Flavors

10. Campaign based on Season

11. Campaigns around Festivals

12. Reviews by Food bloggers

13. Outdoor Promotion Creative

14. Video promotion

15. •We reached till 299803 people in 5 months
•19174 users got engaged with us till now
Benefits enjoyed

16. About Us

17. Digital Marketing & Branding Services

18. GreatPerformanceisachievedwithPassion
andPerseverance.Andthat’swhatwebelieve,
aswewalkthetalk!
Adigitalmarketingagencywhoprovidesyouwithaunique
combinationofacustomizedstrategyandflawlessexecutionto
growyourbusiness.

19. •Our key objective is to-
–Build your brand
–Promote your brand
–Generate leads
–Grow your business
•OurATTRACT-CONVERT-ENGAGEstrategyworkstowards
attractingtherighttargetaudience,convertingthemintoleadsand
engagewiththeusersonalongterm,throughconstant
deliverablesintheonlinespace.
Our Objective

21. WeworkBACKWARDS!First,wehelpyousetgoals,thenwecreate
theplantoachievethosegoals,andthenworkonthenitty-gritty’s
togetthemright.
Ourresultorientedapproachismeasurable,andmonitoredat
everystage,withlongtermROIguaranteed.
Why PAARAMI

22. •Website Development
•Search engine
optimisation
•Search Marketing
•Content Marketing
•Paid Promotion
•Email Marketing
•Content Creation
Our Services
•Online PR
•Brand Development
•Communication Planning
•Partner Development
•Marketing Collateral
•Digital Advertising
•Video marketing

23. Website Designs

24. Website URL
•http://www.avadhutsathe.com/
•http://www.dusaneinfotech.com/
•http://www.moviebeam.com/
•http://stemlearning.in/
•http://www.golvenresorts.com/
•http://www.a3b.in/
•http://www.qwikentertainment.com/

25. PaaramiWork: Content
List of some of the articles our team has created
•http://www.qwikentertainment.com/video-on-demand-industry-challenges-india/
•http://stemlearning.in/csr-in-education-in-india/
•http://stemlearning.in/science-models-effective-teaching-aids-india/
•http://www.qwikentertainment.com/types-of-video-on-demand-service-providers-in-
india/
•http://www.a3b.in/glass-partition-office-interior-design/
•http://www.a3b.in/great-office-interior-design-ideas-indoor-plants/
•http://www.dusaneinfotech.com/blog/house-edge-casino-sports-betting-lottery/
•http://www.dusaneinfotech.com/blog/creating-sustaining-lottery-business-brand/
•http://www.paarami.com/facebook-company-page-low-cost-alternative-to-website/
•http://www.paarami.com/want-to-develop-an-online-marketplace-like-snapdeal/

26. Our Valuable Clients
We have served over 140 clients across India, US, UAE, UK & Singapore

27. Looking forward to discuss opportunities with your organization
[email protected] | [email protected]
OR reach us on 9820066022 | 9619502551 | 022-25626022