Maisoon Al Saleh
Building Brands with Brushstrokes
‘boundaries bu transfomiag, ia sense, how the world
can innovate by being creative and purposeful. These
Pioneers include powerful and educate Arab women Who re
Jeading the change revolucion in all spheres of lif. This
combination of tation and technologie! advancement has
made them harbinger of change and is now encouraging 3
new generation of leadership to embark on their careers with
ais andinnovaion.
I 2025, visionary leadece ate not just disrupting
One such remarkable figure is Malsoon Al Saleh, whose
unique blend of ar, sr, and digital expert i sing
«e enttereneutsip in the region.
inary Envira amis, creative
states and Founder of The Pant Store, the fst-ever
persanaliedartandimovative design soon: over 15 years
of experiance, she i reinventing creative experience,
speaheading projet that merge styling with physical
spaces to crete an inmersve experience in mre than 100
showsthrough21 counts.
She is not jus a tlented painter, but a highly skilled
professional in the digital innovation space as well,
prioriizing engaging platforms that increase the user
experience and communication wit the audience. As one of
*hebusiness visionaries, hehas created brandtha promos
artrveninnosasionandexpercnse design
‘Maisoom remains commiedo working on cormissonsand
projets ha challenge pew fronts of ecative contibuion
and expand the existing paramotor to constanly revise
industry sudan, with View to nain er status hey
SiureintheArabceatve nteprencushinspace,
‘The Arab Women Leaders recently received a great bor of
an exclusive one-one imenvow with Maisoon Al Saleh.
During is irvion, he offer insights on how er arts
ales have evolved, ber entrepreneurial experiences, her
Philosophy behind her a, the challenge ici he dusty,
senal accomplishmens, and how the ek of art and
design can pur inovation nthe region:
Please introduce yourself o our readers. Tal us abot
your background, your professional journey, and the
Ariving force behind your eareer
Tam Maisoon AI Saleh, an Era ar, entrepreneur, and
storyteller working acon paint form and space. My erative
journey began inthe hear of the UAE, shaped by a deep
‘comection to Emirat heritage. visual culture, and identity
From a young age, was drawn more 10 imagery than to
words, Anding resonance in texture, color, and the silent
rise tat often go unspoken, Tat init has since
evolved into a multiiceiplinary practice focused on
exploring unto stories through ar, weaving together themes
‘of history, memory, and modemity with 2 disintsumalist.
Tene
Although my formal career began añer graduating ftom
Zayed University have ben exhibiting since childhood and
never waited forpemissiontosharory voice. Overthe years
may work has ben featured i ver 100 exhibitions across 21
‘couric, rom aly aná South Kors tothe United States, I
also founded The Paimly Store. a hybrid mudio gallery
platform that fosters creative connection between ass and
—_ {2 —___
My clarity comes from trusting
that art has its own rhythm,
and that you do not need to
chase every trend to remain
relevant, Sometimes, pausing is
the most radical act.”
Teer