Aroma magic

STP & 7Ps Of Aromamagic with Consumer Satisfaction Survey
Aroma Magic, Markting, 7p's Of Marketing

1. STP & 7Ps Of Aromamagic with Consumer Satisfaction Survey Presented By Daulat Hussain

2. Aromamagic is the first and foremost Indian Aromatherapy brand, launched in 1993. The head office is in New Delhi The founder & the Chairperson is Dr. Blossom Kochhar . The Brand claims that it does not contain photochemical, parabens, artificial colors and fragrances. The brands is animal cruelty free. ABOUT THE BRAND

3. SEGMENTATION Based on income: People from different income groups, having varied choices & their propensity to opt beauty products Based on psychography : They are a’la mode, socially aware, active, generally adapted to online shopping. Based on demographics: They are financially sound, educated, having different family size or a single person with a varied age group. Based on behavioral: Benefit seeking, opting product on single clicking.

4. TARGETING The main target people who are socially aware about environment, physical & mental health, thus pro social individual.

5. POSITIONING A country like India, where a handful of brands , provide 100 per cent environment, skin friendly cosmetic products. Aromamagic positioning itself in the way- One stop online or offline shopping that provides toxic free products Available all the major cities in India. Value for money products.

6. PRODUCT & PRICE Essential Oil

7. Curative Oil

8. Facewash & Cleanser

9. Cream & Lotion

10. Toner & Exfoliator

11. Facepack

12. Eye Cream & Sunscreen

13. Bodywash & Bodycream

14. Hair oil & Shampoo

15. PLACE Kiosk at different malls

16. https://www.aromamagic.com / E-Commerce

17. www.purplle.com www.nykaa.com www.amazon.in

18. Facebook Twitter Instagram YouTube PROMOTION

19. Loyalty Program

20. Spot Offers

21. PEOPLE

22. Aromamagic has over 273 personnel

23. PROCESS Logistic Partner

24. PHYSICAL EVIDENCE

25. Cosmopolitan Beauty Awards

26. Fbb Femina Miss India 2019

27. Consumer Satisfaction Survey

28. Thank You