Art by Sally Booth Advertising Campaigns

School Project

1. ART BY SALLY BOOTH
ADVERTISING PLAN

2. ART BY SALLY BOOTH
GOAL
To bring Brand awareness and increase the base
target audience in terms of followers and
increased engagement.
PLATFORMS
The platforms used for this advertisement campaign will be
Facebook and Instagram. These are the two platforms
currently being utilized by the brand so there is already an
initial starting point of these platforms.
AUDIENCE
The audience for this campaign will be all genders ages 35
to 55 based in the United States. Interest will include art,
oddities, antiques, and nature. The campaign will also target
lookalike audience based on current followers.

3. FACEBOOK
AD SAMPLE

4. INSTAGRAM
AD SAMPLE

5. ART BY SALLY BOOTH
TIMELINE AND BUDGET
This budget was chosen based on the fact that
this is still a very small up-and-coming brand. This
is one of the first campaigns introduced to the
brand, so having a budget that doesn’t cause
financial strain is very important.

6. THANK YOU